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Schokolade Geburtstag

Fail

Demand is soft, at -34.8% this quarter, so Schokolade Geburtstag is a Fail.

Flapen Score
48
48 / 100
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size
€103K/yr221K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
47%top-5 click share · 18 brands · 37 sellers

Flapen Score

Schokolade Geburtstag against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Schokolade Geburtstag is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schokolade Geburtstag market on Amazon at a glance

Shoppers on Amazon Germany searched for Schokolade Geburtstag 221K times last year and spent an estimated €103K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
5.9%
Market size, estimated
€103Ka year
Peak month
December2.0× the quietest month
Top search term
schokolade geburtstag36K searches a year

02 · Price

A sale here is worth €7.96.

Listings sell for €7.96 on average, from €0.67 to €29.65. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €7.96 that is €4K to €6K a year per listing.

Average price
€7.96under the $15 to $100 sweet spot
Price range
€0.67–€29.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #84 within Geschenkkörbe & Feinkostgeschenke. It carries 807 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
89%
Out of stock, average day
0.4%
Average rank
#84in Geschenkkörbe & Feinkostgeschenke
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
807per listing
Listings tracked
37

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Schokolade Geburtstag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 82%

Open market

19%

  • Brand 154%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Schokolade Geburtstag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Schokolade Geburtstag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schokolade geburtstag36K/yr
  • tassenkuchen63K/yr
  • süßigkeiten geburtstag18K/yr
  • happy birthday schokolade19K/yr
  • geburtstag schokolade14K/yr
  • geburtstag süßigkeiten13K/yr
  • geburtstagsschokolade13K/yr
  • tassenkuchen mikrowelle10K/yr
  • schoko geschenk7K/yr
  • geburtstagsschokolade frauen6K/yr

Reviews and returns

What reviews say buyers love and hate about Schokolade Geburtstag

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Ungenießbar”
A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Schokolade Geburtstag questions

Answered from the same tracked data.