Is schokolade geburtstag profitable to sell on Amazon Germany?

The niche generates €103K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (48/100).

How competitive is the schokolade geburtstag niche?

18 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in schokolade geburtstag?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.

When does demand for schokolade geburtstag peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the schokolade geburtstag niche?

Listings span €0.67–€29.65; the average listing price is €7.96 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.

schokolade geburtstag

Skip it

Soft demand (-34.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good806.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€0.67–€29.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay€103K

€103K/yr · 221K searches

Avg price

Bad€7.96

avg listing price — sweet spot $15–$100

Growth

Bad-34.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schokolade geburtstag is a €103K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

schokolade geburtstag market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: €199K–€239K; units × avg price
Conversion rate: 5.9%
Avg BSR: #84
Page quality: 0%
Prime: 89%
Sponsored: 59%
Out of stock: 0.4%
Avg brand age: 47 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 82%

Open market

19%

RUF54%
Confiserie Heidel9%
Niederegger5%
Heilemann Confiserie5%
Zotter5%
Celebrations3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top schokolade geburtstag search terms

schokolade geburtstag36K/yr -23.6%2.5% conv.
tassenkuchen63K/yr -51.9%12.3% conv.
süßigkeiten geburtstag18K/yr -9.6%2.3% conv.
happy birthday schokolade19K/yr -32.1%2.5% conv.
geburtstag schokolade14K/yr -20.3%2.6% conv.
geburtstag süßigkeiten13K/yr -23.6%2.1% conv.
geburtstagsschokolade13K/yr -36.6%2.4% conv.
tassenkuchen mikrowelle10K/yr -48.9%12.3% conv.
schoko geschenk7K/yr -18.4%1.0% conv.
geburtstagsschokolade frauen6K/yr -23.4%2.8% conv.

All search terms

Top schokolade geburtstag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUF Glücklichmacher Tassenkuchen Schokolade saftiger Mikrowellenkuchen in 90 Sekunden einfach mit Milch anrühren & genießen schneller Kuchengenuss für zwischendurch 1 Portion

RUF€0.894.4★138 rev

RUF Glücklichmacher Tassenkuchen Birthday Cake aromatisch-süßer Kuchen mit bunten Konfettis in 90 Sekunden fertig einfach mit Milch anrühren 1 Portion

RUF€0.874.4★163 rev

RUF Glücklichmacher Tassenkuchen Schokoletto saftiger Tassenkuchen mit Schokoladenstückchen in 90 Sekunden fertig einfacher Mikrowellenkuchen für spontanen Kuchengenuss 1 Portion

RUF€0.804.4★231 rev

Zotter Geburtstagskuchen mit Kerze im Glas | Happy Birthday | Torte Geburtstag | 100g

Zotter€9.204.3★194 rev

RUF Glücklichmacher Tassenkuchen Set (15 Stück) saftiger Tassenkuchen in 5 verschiedenen Sorten Schokoletto Schokolade Zitrone Birthday Cake Haselnuss Kuchenmischung für Mikrowelle

RUF€15.063.9★24 rev

Newest

by launch date

Baileys Mug Cake Classic Tassenkuchen alkoholfrei mit Baileys Original-Taste & Schokostückchen in 90 sek fertig 1 x 60g

RUF€1.750 rev

2mo ago

Baileys Mug Cake Chocolate alkoholfreier Schokokuchen Tasse mit Original Baileys Taste & Schokostückchen in 90 sek fertig 1 x 60g

RUF€1.730 rev

2mo ago

Heidel Glückwunsch - 2x 16 köstliche Mini- Schokolade Tafeln (160g) - 37% Edel-Vollmilchschokolade - Einzeln verpackt - Mit Glückwünschen & Glücksbotschaften Perfektes Schoko Mitbringsel zum Teilen

Confiserie Heidel€14.7210 rev

9mo ago

RUF Glücklichmacher Tassenkuchen Set (15 Stück) saftiger Tassenkuchen in 5 verschiedenen Sorten Schokoletto Schokolade Zitrone Birthday Cake Haselnuss Kuchenmischung für Mikrowelle

RUF€15.0624 rev

11mo ago

RUF Glücklichmacher Tassenkuchen Schokolade saftiger Mikrowellenkuchen in 90 Sekunden einfach mit Milch anrühren & genießen schneller Kuchengenuss für zwischendurch 1 Portion

RUF€0.89138 rev

1y ago

What buyers say about schokolade geburtstag

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt36%

“Schmeckt super”

Geschenk Zweck23%

“Mega coole personalisierte Geschenkidee”

Qualität insgesamt5%

“Super Produkt”

Süße5%

“merci lovelies Creamy”

Preis-Leistungs-Verhältnis4%

“Guter Preis”

beworben Vs Tatsächliches Produkt4%

“Wie bestellt”

Geschmack4%

“Guter Geschmack”

Backen4%

“Lecker Pudding”

Gesamtgröße2%

“Passt”

Kochanleitung2%

“Fast Food für zuhause”

What buyers complain about

Geschmack insgesamt20%

“Ungenießbar”

Preis-Leistungs-Verhältnis19%

“Allerdings ziemlich teuer”

Geschmack10%

“Geschmack unmöglich”

Abgestanden/verfault/verwöhnt5%

“Schokolade weiß und ranzig”

Qualität insgesamt5%

“Leider sehe schlechte Qualität”

Künstliche Süßstoffe3%

“darüber hinaus hat es jede Menge Zucker.”

Geruch3%

“Riecht schrecklich”

Verdünnt/wässrig3%

“Flüssig”

Süße3%

“Etwas süß”

beworben Vs Tatsächliches Produkt3%

“Reklamation / Made in der Box”

Top return reasons

Haftung/Klebrigkeit100%

Common questions

Is schokolade geburtstag profitable to sell on Amazon Germany?: The niche generates €103K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (48/100).
How competitive is the schokolade geburtstag niche?: 18 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in schokolade geburtstag?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
When does demand for schokolade geburtstag peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the schokolade geburtstag niche?: Listings span €0.67–€29.65; the average listing price is €7.96 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.