Is Schokokugeln profitable to sell on Amazon Germany?

Flapen scores Schokokugeln 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €93K a year across 16 tracked products. Search demand grew -31.1% in the last 90 days.

How competitive is the Schokokugeln niche on Amazon Germany?

5 brands and 34 sellers compete in Schokokugeln on Amazon Germany. The top 5 Schokokugeln products take 69% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Schokokugeln?

Schokokugeln buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, and Geschmack. An estimated 0.1% of orders come back.

What does it cost to enter the Schokokugeln niche?

Schokokugeln sells for €16.26 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.28 to €77.00. The average product has 738 reviews, the count a new listing must catch up to.

Schokokugeln

Fail

The top 5 brands take 100% of clicks, so Schokokugeln is a Fail.

Flapen Score: 36
36 / 100Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Market size: €93K/yr175K searches / yr
90-day growth: -31.1%search demand this quarter
Competition: 69%top-5 click share · 5 brands · 34 sellers

Flapen Score

Schokokugeln against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Schokokugeln is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Schokokugeln market on Amazon at a glance

Shoppers on Amazon Germany searched for Schokokugeln 175K times last year and spent an estimated €93K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months: 175K
Growth, 90 days vs prior 90: -31.1%
Conversion, latest week: 3.3%
Market size, estimated: €93Ka year
Top search term: maltesers schokokugeln49K searches a year

02 · Price

A sale here is worth €16.26.

Listings sell for €16.26 on average, from €2.28 to €77.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €16.26 that is €8K to €12K a year per listing.

Average price: €16.26inside the $15 to $100 sweet spot
Price range: €2.28–€77.00
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €8K–€12K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #225 within Brot & Backwaren. It carries 738 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 25%
Prime listings: 69%
Out of stock, average day: 4.7%
Average rank: #225in Brot & Backwaren
Average rating: 4.67 starsAmazon Germany average 4.37 stars
Average reviews: 738per listing
Listings tracked: 16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 66 months

Products

Top Schokokugeln products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Brand 151%
Brand 228%
Brand 315%
Brand 44%
Brand 52%

Demand

Schokokugeln search demand

Weekly searches over the year. Pick a range.

Search terms

Top Schokokugeln search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

maltesers schokokugeln49K/yr -44.5%6.4% conv.
maltesers25K/yr -9.4%3.9% conv.
malteser30K/yr -34.7%3.0% conv.
knoppers mini15K/yr -16.3%7.1% conv.
schokokugeln27K/yr -24.6%0.6% conv.
malteser schokolade9K/yr -33.9%3.5% conv.
mini knoppers4K/yr -14.3%6.7% conv.
schoko kugeln7K/yr -36.7%0.7% conv.
maltesers teasers4K/yr -45.9%0.8% conv.
schokoladenkugeln6K/yr -45.9%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Schokokugeln

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Geschmack insgesamt”

13%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Lecker Preisleistung noch zu teuer für wenig Inhalt”

A buyer, on “Preis-Leistungs-Verhältnis”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Schokokugeln questions

Answered from the same tracked data.

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