How competitive is the Schokoküsse niche on Amazon Germany?

8 brands and 52 sellers compete in Schokoküsse on Amazon Germany. The top 5 Schokoküsse products take 64% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Schokoküsse niche?

Schokoküsse sells for €15.38 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €2.47–€41.39. The average incumbent carries 912 reviews — the moat a new listing must climb.

Schokoküsse

brand-locked demand (top 5 brands take 95% of clicks) — Schokoküsse doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46

This niche Category average · 1,367 niches

Is Schokoküsse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schokoküsse is a €93K/yr Amazon Germany market (363K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 39/100.

Schokoküsse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.2% over the last 90 days and 1.7% of searches end in a purchase.

€93K

revenue / yr

Units sold / yr13K

Search volume / yr-21.2%363K

Conversion rate1.7%

Avg price€15.38

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 52

Top-5 product click share64%

Open market5%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Schokoküsse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mars Schokoriegel mit Karamell Nougat und Vollmilchschokolade 32 Packungen x 51g

Price: €17.78
Rating: 4.7/5
Reviews: 2,514
Age: 13y ago

Mars Schokoriegel Karamell Schokolade 1 Packung á 5 Riegel (1 x 225 g)

Price: €2.97
Rating: 4.6/5
Reviews: 1,008
Age: 5y ago

Mars Schokoriegel - verschiedene Größen

Price: €20.69
Rating: 4.8/5
Reviews: 110
Age: 12y ago

Mars Minis Schokolade Großpackung Karamell & Nougat Mini Schokoriegel 227g Schokoladen Geschenk Idee Schoko Großpackung

Price: €3.41
Rating: 4.7/5
Reviews: 164
Age: 5y ago

Mars Multipack 10x45g

Price: €5.69
Rating: 4.6/5
Reviews: 391
Age: 12y ago

Newest

by launch date

GUSTONE. Chocolat Ammann Mini King - Schokokuss Milchschokolade 2 Boxen je 20 x 10g

Price: €16.94
Rating: 4.8/5
Reviews: 8
Age: 9mo ago

GUSTONE. Chocolat Ammann King - Schokokuss Zartbitterschokolade 12 x 30g

Price: €11.56
Rating: 3.9/5
Reviews: 8
Age: 9mo ago

Jeden Tag Schaumküsse (0.3 kg)

Price: €2.47
Rating: 3.8/5
Reviews: 10
Age: 10mo ago

Super Dickmanns Schaumküsse 40-er Partybox (1 x 1409g) Schokoküsse mit lockerem Schaum knuspriger Waffel und umhüllt von Vollmilch-Schokolade

Price: €16.36
Rating: 4.4/5
Reviews: 44
Age: 1y ago

Mars Snickers Balisto & mehr Mixed Schokoriegel Box Thekenaufsteller für Büro Großpackung Schokolade 72 Riegel (1 x 3.8kg)

Price: €41.39
Rating: 4.5/5
Reviews: 136
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Mars80%
Super Dickmann's8%
GUSTONE.3%
Dickmann’s2%
Twix2%
Grabower2%
Open — no brand owns it (2 brands, 3%)

Schokoküsse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume363KCVR1.7%Products19Brands8Top 5 Brands95%OOS Rate0.0%Rating4.5★Reviews912Avg BSR#304

Top Schokoküsse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mars262K/yr -16.2%1.1% conv.
schokoküsse29K/yr -43.4%0.6% conv.
mars riegel23K/yr -20.8%6.1% conv.
schaumküsse15K/yr -43.4%2.2% conv.
mars schokoriegel5K/yr +1.8%6.3% conv.
mohrenköpfe8K/yr -51.4%1.0% conv.
mars riegel großpackung4K/yr -11.8%7.0% conv.
schaumkuss6K/yr -52.3%0.8% conv.
schokokuss5K/yr -51.1%0.6% conv.
mohrenkopf5K/yr -48.4%0.4% conv.

What reviews say buyers love and hate about Schokoküsse

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Geschmack insgesamt51%

“Mega lecker”

Preis-Leistungs-Verhältnis8%

“Für 2,49 Euro eine solide Alternative”

Qualität insgesamt7%

“Gutes Produkt”

Frische5%

“schön frisch”

Geschmack5%

“Topgeschmack”

What buyers complain about

79% of reviews

Qualität insgesamt16%

“Man achtet nicht auf die Qualität”

Geschmack insgesamt11%

“Schmeckt ranzig und muffig”

Haltbarkeit10%

“Extrem kurze Haltbarkeit”

Abgestanden/verfault/verwöhnt8%

“Abgelaufen und Schokolafe mit Verpackung verklebt”

Süße7%

“zuviel Zucker”

Common Schokoküsse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schokoküsse 39/100 on Amazon Germany — Skip it. The niche generates €93K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -21.2% over the last 90 days.

Schokoküsse buyers on Amazon Germany complain most about Qualität insgesamt, Geschmack insgesamt, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.1%.