Is schokoküsse profitable to sell on Amazon Germany?

The niche generates €93K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (39/100).

How competitive is the schokoküsse niche?

8 brands and 52 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in schokoküsse?

Top complaints mined from reviews: Qualität insgesamt, Geschmack insgesamt, Haltbarkeit. The return rate is 0.1%.

What does it cost to enter the schokoküsse niche?

Listings span €2.47–€41.39; the average listing price is €15.38 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.

schokoküsse

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€15.38

avg listing price — sweet spot $15–$100

Price range

Good€2.47–€41.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good911.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€93K

€93K/yr · 363K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, schokoküsse is a €93K/yr Amazon Germany market (363K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

schokoküsse market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €154K–€192K; units × avg price
Conversion rate: 1.7%
Avg BSR: #304
Page quality: 0%
Prime: 58%
Sponsored: 32%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Mars80%
Super Dickmann's8%
GUSTONE.3%
Dickmann’s2%
Twix2%
Grabower2%
Open — no brand owns it (2 brands, 3%)

Demand

Weekly Amazon search volume, last 15 weeks — -21.2% search growth over the last 90 days.

Open Trend

Top schokoküsse search terms

mars262K/yr -16.2%1.1% conv.
schokoküsse29K/yr -43.4%0.6% conv.
mars riegel23K/yr -20.8%6.1% conv.
schaumküsse15K/yr -43.4%2.2% conv.
mars schokoriegel5K/yr +1.8%6.3% conv.
mohrenköpfe8K/yr -51.4%1.0% conv.
mars riegel großpackung4K/yr -11.8%7.0% conv.
schaumkuss6K/yr -52.3%0.8% conv.
schokokuss5K/yr -51.1%0.6% conv.
mohrenkopf5K/yr -48.4%0.4% conv.

All search terms

Top schokoküsse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mars Schokoriegel mit Karamell Nougat und Vollmilchschokolade 32 Packungen x 51g

Mars€17.784.7★2,514 rev

Mars Schokoriegel Karamell Schokolade 1 Packung á 5 Riegel (1 x 225 g)

Mars€2.974.6★1,008 rev

Mars Schokoriegel - verschiedene Größen

Mars€20.694.8★110 rev

Mars Minis Schokolade Großpackung Karamell & Nougat Mini Schokoriegel 227g Schokoladen Geschenk Idee Schoko Großpackung

Mars€3.414.7★164 rev

Mars Multipack 10x45g

Mars€5.694.6★391 rev

Newest

by launch date

GUSTONE. Chocolat Ammann Mini King - Schokokuss Milchschokolade 2 Boxen je 20 x 10g

GUSTONE.€16.948 rev

9mo ago

GUSTONE. Chocolat Ammann King - Schokokuss Zartbitterschokolade 12 x 30g

GUSTONE.€11.568 rev

9mo ago

Jeden Tag Schaumküsse (0.3 kg)

Jeden Tag€2.4710 rev

10mo ago

Super Dickmanns Schaumküsse 40-er Partybox (1 x 1409g) Schokoküsse mit lockerem Schaum knuspriger Waffel und umhüllt von Vollmilch-Schokolade

Super Dickmann's€16.3644 rev

1y ago

Mars Snickers Balisto & mehr Mixed Schokoriegel Box Thekenaufsteller für Büro Großpackung Schokolade 72 Riegel (1 x 3.8kg)

Mars€41.39136 rev

3y ago

What buyers say about schokoküsse

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt51%

“Mega lecker”

Preis-Leistungs-Verhältnis8%

“Für 2,49 Euro eine solide Alternative”

Qualität insgesamt7%

“Gutes Produkt”

Frische5%

“schön frisch”

Geschmack5%

“Topgeschmack”

Geschenk Zweck4%

“kann man auch verschenken”

Mischung/Verhältnis3%

“Die Schokoriegel-Mischung ist sehr lecker”

beworben Vs Tatsächliches Produkt3%

“Wie beschrieben”

Haltbarkeit2%

“Alles gut gelaufen”

Gesamtgröße2%

“passt”

What buyers complain about

Qualität insgesamt16%

“Man achtet nicht auf die Qualität”

Geschmack insgesamt11%

“Schmeckt ranzig und muffig”

Haltbarkeit10%

“Extrem kurze Haltbarkeit”

Abgestanden/verfault/verwöhnt8%

“Abgelaufen und Schokolafe mit Verpackung verklebt”

Süße7%

“zuviel Zucker”

Lagertemperatur6%

“komplett geschmolzen an.”

Preis-Leistungs-Verhältnis6%

“Leider zu teuer”

beworben Vs Tatsächliches Produkt5%

“Falsche Beschreibung”

Gesamtgröße5%

“Die kleine Ausgabe”

Brock/Klump/Sammlung4%

“Wie dann feststellen musste, war der Inhalt ganz schön bröselig”

Common questions

Is schokoküsse profitable to sell on Amazon Germany?: The niche generates €93K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (39/100).
How competitive is the schokoküsse niche?: 8 brands and 52 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in schokoküsse?: Top complaints mined from reviews: Qualität insgesamt, Geschmack insgesamt, Haltbarkeit. The return rate is 0.1%.
What does it cost to enter the schokoküsse niche?: Listings span €2.47–€41.39; the average listing price is €15.38 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.