Is schokoherzen profitable to sell on Amazon Germany?

The niche generates €75K/yr across 36 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the schokoherzen niche?

19 brands and 41 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in schokoherzen?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.

When does demand for schokoherzen peak?

Demand peaks in Feb; the busiest month runs 7.3× the quietest.

What does it cost to enter the schokoherzen niche?

Listings span €2.28–€34.07; the average listing price is €13.74 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.

schokoherzen

Worth a look

Shows low returns (0.0%), but soft demand (-72.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great205.61

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.74

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good€2.28–€34.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€75K

€75K/yr · 185K searches

Growth

Bad-72.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, schokoherzen is a €75K/yr Amazon Germany market (185K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

schokoherzen market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €110K–€137K; units × avg price
Conversion rate: 2.9%
Avg BSR: #456
Page quality: 0%
Prime: 86%
Sponsored: 47%
Out of stock: 8.9%
Avg brand age: 56 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

25%

CAPTAIN PLAY17%
Günthart15%
Niederegger14%
Lindt13%
Gunz8%
Storz8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -72.7% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 7.3×

Open Trend

Top schokoherzen search terms

schokoherzen33K/yr -51.8%3.9% conv.
herz schokolade27K/yr -60.0%2.4% conv.
herz süßigkeiten12K/yr -53.5%1.1% conv.
schokoherzen einzeln verpackt13K/yr -52.3%4.7% conv.
schokolade herz11K/yr -52.8%3.4% conv.
schokoladenherzen8K/yr -51.5%4.7% conv.
lindt herzen9K/yr -60.9%4.7% conv.
herz pralinen6K/yr -57.7%2.1% conv.
schokolade herzen5K/yr -33.9%3.2% conv.
schoko herz5K/yr -59.6%2.4% conv.

All search terms

Top schokoherzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herz Deko Muttertag Sparpack 28 Herzen aus Schokolade einzeln verpackt 200g CAPTAIN PLAY Herz Schokolade zum Verzieren und Dekorieren für Muttertagsgeschenk

CAPTAIN PLAY€8.234.3★133 rev

Storz Schokoladen Herzchen (100Stk. Dose)

Storz€19.784.4★111 rev

Niederegger | Herzen-Selektion | 1x 50g | Sorten Pfirsich-Matcha-Marzipan Sahne-Nougat Erdbeer-Prosecco-Praliné & Vanille Trüffel | Präsent Herzen

Niederegger€2.584.7★148 rev

ONLY Schokoherzen 3er Set je 84g Zarte Vollmilchschokolade in Herzform einzeln verpackt ideal für Valentinstag Muttertag Hochzeit Geburtstag Mitgebsel Candy Bar & süße Überraschungen

ONLY€9.474.4★67 rev

Günthart€27.904.6★201 rev

Newest

by launch date

ONLY Schokoherzen 3er Set je 84g Zarte Vollmilchschokolade in Herzform einzeln verpackt ideal für Valentinstag Muttertag Hochzeit Geburtstag Mitgebsel Candy Bar & süße Überraschungen

ONLY€9.4767 rev

7mo ago

Schokoladenherzen Zartschmelzende Herzen aus Milchschokolade 3 x 84g Perfekt für Valentinstag Muttertag & Geburtstage FAIRTRADE

Naschwerk€8.958 rev

9mo ago

Ritter Sport Schokowürfel Herz Alles Liebe Vollmilchschokolade mit feiner Füllung der perfekte Geschenk für Schokoladenliebhaber 119g

Ritter Sport€4.839 rev

1y ago

Herz Deko Muttertag Sparpack 28 Herzen aus Schokolade einzeln verpackt 200g CAPTAIN PLAY Herz Schokolade zum Verzieren und Dekorieren für Muttertagsgeschenk

CAPTAIN PLAY€8.23133 rev

1y ago

Genussleben Geschenkbox mit Lindt Feinherb Schokoladenherzen 700g Ca. 36 einzeln verpackte Pralinen & Süßigkeiten Schokolade Geschenkidee für Familie Freunde oder einfach mal DANKE sagen

Genussleben€31.8440 rev

3y ago

What buyers say about schokoherzen

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt42%

“Schmeckt super”

Geschenk Zweck22%

“Ideal als kleines Geschenk oder Giveaway”

Qualität insgesamt10%

“Gewohnt gut - zur Qualität von Niederegger Marzipan gibt es eigentlich keine 2 Meinungen - das beste weltweit”

Süße5%

“Leckere Bonbons 🍬 Lecker, fruchtig 😍, schon öfter bestellt!”

beworben Vs Tatsächliches Produkt5%

“Genau wie erhofft”

Geschmack5%

“Geschmacklich naja -”

Backen3%

“Schokoherzen”

Design insgesamt2%

“im Design voll meinen Erwartungen.”

Preis-Leistungs-Verhältnis1%

“Schmetterling 🦋 Sehr viel fürs Geld”

Frische1%

“Kam gut an und schmeckt frisch und schön schokoladig”

What buyers complain about

Geschmack insgesamt15%

“hallo. schmeckt nicht schmeckt alt”

Preis-Leistungs-Verhältnis14%

“Teuer”

Abgestanden/verfault/verwöhnt13%

“Ungenießbar”

Geschmack8%

“Geschmacklich ist es ok schmeckt nicht stark nach Nougat”

Lagertemperatur7%

“Geschmolzrn”

Qualität insgesamt7%

“Sehr schlechte Qualität”

beworben Vs Tatsächliches Produkt7%

“Die Ware entspricht nicht der Beschreibung und dem Foto”

Vegan/Biologisch7%

“Nicht Vegan”

Süße5%

“Zu süß”

Gesamtgröße4%

“Zu klein”

Common questions

Is schokoherzen profitable to sell on Amazon Germany?: The niche generates €75K/yr across 36 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the schokoherzen niche?: 19 brands and 41 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in schokoherzen?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
When does demand for schokoherzen peak?: Demand peaks in Feb; the busiest month runs 7.3× the quietest.
What does it cost to enter the schokoherzen niche?: Listings span €2.28–€34.07; the average listing price is €13.74 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.