Is schokakola profitable to sell on Amazon Germany?

The niche generates €118K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (43/100).

How competitive is the schokakola niche?

6 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in schokakola?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Koffeingehalt, Qualität insgesamt. The return rate is 0.1%.

When does demand for schokakola peak?

Demand peaks in Feb; the busiest month runs 2.1× the quietest.

What does it cost to enter the schokakola niche?

Listings span €2.04–€76.39; the average listing price is €20.65 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.

schokakola

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€20.65

avg listing price — sweet spot $15–$100

Price range

Great€2.04–€76.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great470.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€118K

€118K/yr · 132K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, schokakola is a €118K/yr Amazon Germany market (132K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

schokakola market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €207K–€258K; units × avg price
Conversion rate: 4.3%
Avg BSR: #467
Page quality: 0%
Prime: 62%
Sponsored: 19%
Out of stock: 2.1%
Avg brand age: 53 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

SCHO-KA-KOLA68%
Niederegger14%
Sarotti13%
HLKauf2%
Feddeck2%
Kneipp1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.1×

Open Trend

Top schokakola search terms

schokakola24K/yr -28.4%5.9% conv.
männersache18K/yr +9.1%1.2% conv.
schokakola original10K/yr -5.9%7.8% conv.
scho-ka-kola12K/yr -27.9%4.0% conv.
männersachen14K/yr -15.1%0.0% conv.
herrenschokolade6K/yr +12.5%1.3% conv.
männer schokolade5K/yr +1.9%1.5% conv.
niederegger männersache6K/yr +7.5%4.6% conv.
männer sachen6K/yr -2.4%0.0% conv.
scho ka kola5K/yr -27.1%5.8% conv.

All search terms

Top schokakola products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SCHO-KA-KOLA Original - Zartbitter 10er Pack (10x 100 g) - Schokakola die Koffein Schokolade - Tafel in der Dose - Kaffee Knabberartikel

SCHO-KA-KOLA€35.984.7★1,261 rev

Scho-Ka-Kola Die Energie-Schokolade 100 g

Sarotti€3.474.7★265 rev

SCHO-KA-KOLA Schokolade gemischt zum Probieren Vollmilch + Zartbitter je 100g

SCHO-KA-KOLA€13.694.6★387 rev

Scho-Ka-Kola Deutsche Koffein Schokolade (3)

SCHO-KA-KOLA€17.014.5★215 rev

SCHO-KA-KOLA Original - Zartbitter 10er Pack (10x 100 g) & Vollmilch 10er Pack (10 x 100g) I Schokoladen-Tafel in der Dose I Koffein Schokolade I Schokoladen Snack I Kaffee Knabberartikel

SCHO-KA-KOLA€76.394.9★32 rev

Newest

by launch date

SCHO-KA-KOLA Zartbitter 10er Dosen Die Koffein-Schokolade Kräftige Edelbitterschokolade mit natürlichem Koffein Wach & konzentriert & HLKauf-Block

HLKauf€37.3410 rev

7mo ago

Niederegger€9.6914 rev

10mo ago

Kneipp Geschenkset Männersache - 2 in 1 Männerduschen von Kneipp in Originalgröße - Wellness Geschenk für Männer Kneipp Men: Männerpfleg mit Naturkompetenz - 2 x 200ml

Kneipp€5.94573 rev

2y ago

Niederegger Nougat Riegel Espresso Shot 50g

Niederegger€2.045 rev

4y ago

Niederegger Marzipan Mini Brote Männersache 175g

Niederegger€8.1018 rev

4y ago

What buyers say about schokakola

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt38%

“SUPER SCHOKOLADE”

Geschenk Zweck15%

“Schöne geschenkidee”

Qualität insgesamt9%

“Gewohnte Qualität”

Geruch7%

“Gut riechendes Duschgel”

Geschmack5%

“Guter Geschmack”

Preis-Leistungs-Verhältnis4%

“jeden Cent wert”

Süße4%

“Super Schokolade”

Koffeingehalt3%

“Koffein wird sehr schnell wahrgenommen”

Gesamtgröße2%

“Macht wirklich fit”

Energieniveau1%

“Neue Energie in kurzer Zeit”

What buyers complain about

Preis-Leistungs-Verhältnis25%

“Etwas teuer”

Koffeingehalt15%

“Koffeinhaltige Schokolade”

Qualität insgesamt7%

“Leider nicht die erwartete Qualität”

Haltbarkeit6%

“Das Produkt ist keine zwei Jahre haltbar”

Hartes Gefühl3%

“nicht, wenn das Marzipan bereits fast hart ist (MHD: März 2026).”

Geschmack insgesamt3%

“ist,dass man vom Bourbon nichts schmeckt.”

Süße3%

“nicht so süß”

Ethischer Handel/Fairer Handel3%

“Frechheit”

Top return reasons

Auslaufsicher50%

Geruch25%

Kompatibilität – insgesamt25%

Common questions

Is schokakola profitable to sell on Amazon Germany?: The niche generates €118K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (43/100).
How competitive is the schokakola niche?: 6 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in schokakola?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Koffeingehalt, Qualität insgesamt. The return rate is 0.1%.
When does demand for schokakola peak?: Demand peaks in Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the schokakola niche?: Listings span €2.04–€76.39; the average listing price is €20.65 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.