Is schnaps profitable to sell on Amazon Germany?

The niche generates €90K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the schnaps niche?

21 brands and 62 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in schnaps?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for schnaps peak?

Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the schnaps niche?

Listings span €4.25–€46.56; the average listing price is €15.97 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.

schnaps

Worth a look

Shows low returns (0.1%), but a small market ($90K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€15.97

avg listing price — sweet spot $15–$100

Price range

Great€4.25–€46.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good541

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€90K

€90K/yr · 243K searches

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schnaps is a €90K/yr Amazon Germany market (243K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

schnaps market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €96K–€128K; units × avg price
Conversion rate: 2.3%
Avg BSR: #128
Page quality: 0%
Prime: 81%
Sponsored: 53%
Out of stock: 6.0%
Avg brand age: 95 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

40%

Top 20: 77%

Open market

26%

Alpenschnaps37%
Schladerer15%
Prinz6%
DeCavo6%
Kleiner Feigling5%
Rattenkiller3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top schnaps search terms

schnaps140K/yr -2.1%0.9% conv.
obstler31K/yr -0.5%2.1% conv.
obstler schnaps23K/yr -3.8%2.5% conv.
obstbrand16K/yr -26.4%0.7% conv.
liquor11K/yr -12.8%0.1% conv.
alpenschnaps8K/yr +0.1%4.2% conv.
alpenschnaps marille5K/yr -5.7%10.2% conv.
obstbrände7K/yr -32.0%0.6% conv.
schnapps3K/yr +4.6%1.0% conv.

All search terms

Top schnaps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alpenschnaps Steinbeisser Marille (1 L) Milder aromatischer Marillenschnaps Obstschnaps mit Rezeptur aus dem Alpenland Schnaps für den Genuss nach dem Essen 35 % Vol.

Alpenschnaps€12.444.6★674 rev

Brennerei Zur Alten Mühle - Alte Kirsche Fass-Edition - feiner Kirsch Hausschnaps in der klassischen Bügelflasche - milder Obstler fassgereift im Schwarzwald 1 x 0.5l

Schladerer€12.064.5★420 rev

Kleiner Feigling Mix-Bringsel (12 x 20ml) Der kultige Vodka-Schnaps in 6 fruchtigen Sorten Frech fruchtige Shots ideal für unterwegs im praktischen Mix-Paket 15 % Vol.

Kleiner Feigling€5.944.7★2,077 rev

Alpenschnaps Steinbeisser Jodel-Mix Tasche 12 x 0 02 L 3 Sorten

Alpenschnaps€6.624.5★143 rev

Grafschaft Mark Alte Marille Schnaps 1 x 0 7 L | 40% vol. Alkohol | milder Obstbrand im Holzfass gelagert| mit voll fruchtigem Aroma von Aprikosen | hochwertiger Obstler

DeCavo€25.614.4★147 rev

Newest

by launch date

Prinz Alte Sorten Set Erstklassiger Schnaps aus Österreich mit Holzfassnote 0 5 l Alte Marille und 0 5 l Alte Williams-Christbirne Original Prinz Rezeptur

Prinz€46.566 rev

4mo ago

Brennerei Zur Alten Mühle - Alte Kirsche Fass-Edition - feiner Kirsch Hausschnaps in der klassischen Bügelflasche - milder Obstler fassgereift im Schwarzwald 1 x 0.5l

Schladerer€12.06420 rev

1y ago

Lörch Schwarzwälder Kirschwasser - der Obstbrand aus sonnengereiften Kirschen | alc. 40% vol | 1 x 0 7l

Lörch€10.9042 rev

1y ago

Willi Will I Alte Williams Christ 0 7l 40%

Willi Will I€18.2275 rev

2y ago

Boente Zicken-Box Likör Mix-Paket | Zickengold Party-Pack mit 24 x 20 ml Mini Pet Flaschen | Marken-Spirituose | je 8 Kurze in den Geschmacksrichtungen Granatapfel Kirsche & Maracuja

Boente€13.8265 rev

2y ago

What buyers say about schnaps

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt44%

“Schmeckt”

Geschmack12%

“Guter Tropfen”

Geschenk Zweck11%

“super zum verschenken”

Preis-Leistungs-Verhältnis10%

“Preis Leistung - super Top”

Alkoholgeschmack5%

“Top Spirituose”

Süße4%

“Eine leicht feurige Süße”

beworben Vs Tatsächliches Produkt4%

“genau wie man es sich vorstellen würde”

Qualität insgesamt3%

“Sehr gutes Produkt”

Gewicht leicht1%

“Sehr leichtes Material, kein Glas”

Farbe1%

“Ein sehr guter (Weißer).”

What buyers complain about

Geschmack insgesamt28%

“Nicht so lecker”

Geschmack15%

“Nebengeschmack”

Preis-Leistungs-Verhältnis14%

“überteuert”

Süße14%

“mir persönlich zu süß.”

Alkoholgehalt5%

“Lt. dem Etikett "verfeinert mit 2.5% whisky", der Rest ist Ethylalkohol - das sieht in der Produktbeschreibung aber ganz anderes aus.”

Inhaltsstoffe – insgesamt3%

“Warum man die Zutaten nicht Stolz nennt”

Auslaufsicher3%

“Die Flasche war dann leer”

Künstliche Süßstoffe3%

“Schmeckt mir zu süßlich-künstlich”

Common questions

Is schnaps profitable to sell on Amazon Germany?: The niche generates €90K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the schnaps niche?: 21 brands and 62 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in schnaps?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for schnaps peak?: Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the schnaps niche?: Listings span €4.25–€46.56; the average listing price is €15.97 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.