Schlumpf
Schlumpf shows low returns (0.3%), but weak search conversion (0.9%) keeps it on the watch list.
Flapen Score
Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Is Schlumpf profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Schlumpf is a €118K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Schlumpf: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.4% over the last 90 days and 0.9% of searches end in a purchase.
€118K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 64 products
Top Schlumpf products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Happy Socks The Smurfs Striding Smurf Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular weiss)
- Price
- €12.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
tonies Hörfigur für Toniebox Die Schlümpfe: Der doppelte Papa Schlumpf & 3 weitere Abenteuer Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 66 Minuten
- Price
- €12.73
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 8mo ago
The Smurfs Jungen Schlafanzug Langarm Kinder Pyjama Lustige Jungen Schlafanzüge Winter Kinder Schlafanzugset Blau 110
- Price
- €13.35
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
Die Schlümpfe magisches Haus das Sich öffnet mit 1 Figur 5 5 cm und Zubehör Stchlümpfe mit Stchlümpfen Spielzeug für Kinder ab 3 Jahren PUF202
- Price
- €23.07
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 2y ago
Happy Socks The Smurfs Smurf Tower Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular Mehrfarbig)
- Price
- €11.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
90-day click momentumHappy Socks The Smurfs Smurf Tower Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular Mehrfarbig)
- Price
- €11.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Happy Socks The Smurfs Striding Smurf Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular weiss)
- Price
- €12.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 36 40 Regular Regular blau)
- Price
- €11.83
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
Schlümpfe Kuchendekoration 12 Stück Schlümpfe Figuren Schlümpfe Cupcake Figuren Schlümpfe Geburtstagstorte Dekoration Schlümpfe Tortendeko Cartoon Figur Geburtstag Tortendeko
- Price
- €8.49
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 3y ago
Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular blau)
- Price
- €11.74
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
Newest
by launch dateHappy Socks The Smurfs Striding Smurf Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular weiss)
- Price
- €12.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Happy Socks The Smurfs Smurf Tower Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular Mehrfarbig)
- Price
- €11.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular blau)
- Price
- €11.74
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 36 40 Regular Regular blau)
- Price
- €11.83
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4mo ago
tonies Hörfigur für Toniebox Die Schlümpfe Wer ist heftiger? & 3 weitere Abenteuer Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 59 Minuten
- Price
- €14.27
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
19 falling
Sellers
162
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
30%
Top 20: 67%
Open market
17%
- Happy Socks22%
- Schleich14%
- tonies12%
- The Smurfs12%
- Giochi Preziosi12%
- HARIBO10%
- Open — no brand owns it (13 brands, 17%)
Schlumpf demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 2.2×
Top Schlumpf search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- schlümpfe554K/yr
- die schlümpfe124K/yr
- schlümpfe figuren51K/yr
- schlumpf41K/yr
- schlümpfe spielzeug28K/yr
- schlumpf figuren33K/yr
- schleich schlümpfe33K/yr
- tonie schlümpfe17K/yr
- schlümpf16K/yr
- smurfs21K/yr
What reviews say buyers love and hate about Schlumpf
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Schmecken lecker”
“Top-Qualität der Figur: Wie von Tonies gewohnt, ist die Figur extrem robust und liebevoll gestaltet”
“Preis-Leistung stimmt”
“Ideales kindgerechtes Geschenk”
“wie auf dem Bild”
What buyers complain about
75% of reviews“Schlumpf ist kleiner als erwartet,”
“Schmecken Schlumpfig”
“Gelatine,haben deshalb eine andere Konsistenz als normale Haribos,sind”
“Die Luftballons stinken bestialisch”
“Die waren total hart”
Schlumpf return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Schlumpf questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
