Is schlumpf profitable to sell on Amazon Germany?

The niche generates €118K/yr across 64 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the schlumpf niche?

19 brands and 162 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in schlumpf?

Top complaints mined from reviews: Gesamtgröße, Geschmack insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.3%.

When does demand for schlumpf peak?

Demand peaks in Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the schlumpf niche?

Listings span €1.01–€33.98; the average listing price is €12.17 (sweet spot $15–$100). The average incumbent carries 160 reviews — the moat a new listing must climb.

schlumpf

Worth a look

Shows low returns (0.3%), but weak search conversion (0.9%) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great160.25

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Price range

Good€1.01–€33.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Avg price

Good€12.17

avg listing price — sweet spot $15–$100

Market size

Okay€118K

€118K/yr · 1.0M searches

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, schlumpf is a €118K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

schlumpf market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €122K–€152K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,099
Page quality: 0%
Prime: 91%
Sponsored: 39%
Out of stock: 13.7%
Avg brand age: 46 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

162

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

30%

Top 20: 67%

Open market

17%

Happy Socks22%
Schleich14%
tonies12%
The Smurfs12%
Giochi Preziosi12%
HARIBO10%
Open — no brand owns it (13 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.2×

Open Trend

Top schlumpf search terms

schlümpfe554K/yr -29.5%0.3% conv.
die schlümpfe124K/yr +20.4%0.0% conv.
schlümpfe figuren51K/yr -36.1%1.3% conv.
schlumpf41K/yr -31.4%0.5% conv.
schlümpfe spielzeug28K/yr +9.6%1.0% conv.
schlumpf figuren33K/yr -17.1%1.2% conv.
schleich schlümpfe33K/yr -27.5%1.5% conv.
tonie schlümpfe17K/yr -25.7%6.7% conv.
schlümpf16K/yr -22.1%0.0% conv.
smurfs21K/yr -25.6%0.4% conv.

All search terms

Top schlumpf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Happy Socks The Smurfs Striding Smurf Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular weiss)

Happy Socks€12.350.0★0 rev

tonies Hörfigur für Toniebox Die Schlümpfe: Der doppelte Papa Schlumpf & 3 weitere Abenteuer Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 66 Minuten

tonies€12.734.8★72 rev

The Smurfs Jungen Schlafanzug Langarm Kinder Pyjama Lustige Jungen Schlafanzüge Winter Kinder Schlafanzugset Blau 110

The Smurfs€13.354.3★61 rev

Die Schlümpfe magisches Haus das Sich öffnet mit 1 Figur 5 5 cm und Zubehör Stchlümpfe mit Stchlümpfen Spielzeug für Kinder ab 3 Jahren PUF202

Giochi Preziosi€23.074.5★445 rev

Happy Socks The Smurfs Smurf Tower Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular Mehrfarbig)

Happy Socks€11.710.0★0 rev

Newest

by launch date

Happy Socks The Smurfs Striding Smurf Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular weiss)

Happy Socks€12.350 rev

4mo ago

Happy Socks The Smurfs Smurf Tower Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular Mehrfarbig)

Happy Socks€11.710 rev

4mo ago

Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 41 46 Regular Regular blau)

Happy Socks€11.741 rev

4mo ago

Happy Socks The Smurfs Smurf Faces Sneaker Sock Die Schlümpfe (DE/NL/SE/PL Numerisch 36 40 Regular Regular blau)

Happy Socks€11.831 rev

4mo ago

tonies Hörfigur für Toniebox Die Schlümpfe Wer ist heftiger? & 3 weitere Abenteuer Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 59 Minuten

tonies€14.2710 rev

4mo ago

What buyers say about schlumpf

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt27%

“Schmecken lecker”

Qualität insgesamt15%

“Top-Qualität der Figur: Wie von Tonies gewohnt, ist die Figur extrem robust und liebevoll gestaltet”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung stimmt”

Geschenk Zweck9%

“Ideales kindgerechtes Geschenk”

beworben Vs Tatsächliches Produkt7%

“wie auf dem Bild”

Gesamtgröße6%

“Passt”

Spaß/Unterhaltungserlebnis5%

“Schlumpfiger Hörspaß”

Sammlungsobjekte3%

“Passt, voll zu meiner Sammlung”

Stärke2%

“Stabil nicht billig gemacht”

Weiches Gefühl2%

“Es ist weich, gute Qualität und die Farbe”

What buyers complain about

Gesamtgröße20%

“Schlumpf ist kleiner als erwartet,”

Geschmack insgesamt11%

“Schmecken Schlumpfig”

Textur/Konsistenz – insgesamt9%

“Gelatine,haben deshalb eine andere Konsistenz als normale Haribos,sind”

Geruch7%

“Die Luftballons stinken bestialisch”

Hartes Gefühl7%

“Die waren total hart”

Haltbarkeit5%

“Schlümpfe kaputt”

Materialqualität5%

“aber vom Material anders als Happy Socks üblicherweise.”

Preis-Leistungs-Verhältnis5%

“1 Stern Abzug für den hohen Preis”

beworben Vs Tatsächliches Produkt5%

“Figuren anders als abgebildet”

Abgestanden/verfault/verwöhnt2%

“Jo sind halt Schlümpfe”

Top return reasons

Gesamtgröße38%

Funktionalität insgesamt14%

Materialqualität10%

Farbe10%

Qualität insgesamt9%

beworben Vs Tatsächliches Produkt5%

Geschenk Zweck4%

Defekt Material/Teile3%

Design insgesamt2%

Form/Stil2%

Common questions

Is schlumpf profitable to sell on Amazon Germany?: The niche generates €118K/yr across 64 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the schlumpf niche?: 19 brands and 162 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in schlumpf?: Top complaints mined from reviews: Gesamtgröße, Geschmack insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.3%.
When does demand for schlumpf peak?: Demand peaks in Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the schlumpf niche?: Listings span €1.01–€33.98; the average listing price is €12.17 (sweet spot $15–$100). The average incumbent carries 160 reviews — the moat a new listing must climb.

schlumpf

schlumpf market data

Competition & brand share

Demand & seasonality

Top schlumpf search terms

Top schlumpf products on Amazon

Top sellers

Newest

Trending

What buyers say about schlumpf

What buyers love

What buyers complain about

Top return reasons

Common questions

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