How competitive is the Scheibel niche on Amazon Germany?

9 brands and 22 sellers compete in Scheibel on Amazon Germany. The top 5 Scheibel products take 50% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Scheibel?

Scheibel buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Süße, Geschmack insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Scheibel niche?

Scheibel sells for €46.57 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €16.21–€100.29. The average incumbent carries 85 reviews — the moat a new listing must climb.

Scheibel

strong incumbent ratings (4.8★) — Scheibel doesn't clear our bar today.

Flapen Score

Skip it

Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46

This niche Category average · 1,367 niches

Is Scheibel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Scheibel is a €71K/yr Amazon Germany market (30K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Scheibel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.1% over the last 90 days and 5.0% of searches end in a purchase.

€71K

revenue / yr

Units sold / yr1K

Search volume / yr-16.1%30K

Conversion rate5.0%

Avg price€46.57

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 22

Top-5 product click share50%

Open market9%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 26 products

Top Scheibel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Scheibel Alte Zeit Apricot Brandy (1 x 0.7 l)

Price: €71.15
Rating: 4.8/5
Reviews: 315
Age: 12y ago

Scheibel Premium Plus | Altes Pflümle | 0 7l.

Price: €32.10
Rating: 4.6/5
Reviews: 109
Age: 5y ago

Scheibel Moor Birne 0 7 L 40% Vol. + 1x Scheibel Probe 0 02l

Price: €35.37
Rating: 4.7/5
Reviews: 32
Age: 6y ago

Scheibel PREMIUMplus Gold-Willi 0 7 L 40% Vol. 1er Pack (1x 700ml)

Price: €33.65
Rating: 4.7/5
Reviews: 117
Age: 6y ago

Scheibel Alte Zeit | Blackcurrant Rum | Aus der Scheibel Schatzkammer 2023 | Limited Edition | 0 7 l. Flasche in Geschenkbox

Price: €71.62
Rating: 4.6/5
Reviews: 27
Age: 2y ago

Newest

by launch date

Prinz Alte Sorten Set Erstklassiger Schnaps aus Österreich mit Holzfassnote 0 5 l Alte Marille und 0 5 l Alte Williams-Christbirne Original Prinz Rezeptur

Price: €46.56
Rating: 5.0/5
Reviews: 6
Age: 4mo ago

Scheibel PREMIUMplus Sparset 1: Moorbirne Altes Pflümli & Edle Himbeere (3 x 0 7l) inkl. 2 Original Aroma-Gläser Exklusives Edelbrand-Bundle von Edelbraende 40-43% vol.

Price: €100.29
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

SCHEIBEL Spezialität Bernstein-Marille Spirituose 35% Vol. 0 5 l

Price: €29.64
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

Scheibel Premium Plus Edle Himbeere Edler Himbeergeist Edelbrand Inkl FeinWert E-Book (1 x 0 7l)

Price: €36.04
Rating: 5.0/5
Reviews: 14
Age: 1y ago

Scheibel Premium Plus Moor-Birne Brandy 40% Vol. 700ml + 2 hochwertige Signatory-Gläser mit 2 und 4cl Eichstrich im Geschenkset

Price: €48.50
Rating: 5.0/5
Reviews: 9
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

Scheibel48%
Drexler17%
Emil Scheibel Schwarzwald-Brennerei GmbH13%
HDmirrorR10%
Edelbraende4%
FeinWert3%
Open — no brand owns it (3 brands, 6%)

Scheibel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR5.0%Products26Brands9Top 5 Brands91%OOS Rate2.6%Rating4.8★Reviews85Avg BSR#736

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

What reviews say buyers love and hate about Scheibel

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Geschmack insgesamt39%

“Schmeckt lecker”

Geschmack21%

“Geschmacklich Nicht schlecht”

Geschenk Zweck16%

“Ein absoluter Wahnsinn so ein hochwertiges Geschenk”

Qualität insgesamt7%

“Wer Qualität sucht, wird hier nicht enttäuscht”

Einfaches Kauen/Schlucken2%

“Lässt sich gut trinken”

What buyers complain about

55% of reviews

Preis-Leistungs-Verhältnis26%

“Preis ist etwas hoch”

Süße14%

“Zu süß”

Geschmack insgesamt7%

“Kalt getrunken hat er mir nicht geschmeckt”

Funktionalität insgesamt7%

“Das klappt nie”

Common Scheibel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scheibel 48/100 on Amazon Germany — Skip it. The niche generates €71K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -16.1% over the last 90 days.