Sauerkraut
FailShoppers spend an estimated $57K a year here, so Sauerkraut is a Fail.
- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €57K/yr117K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 10 sellers
Flapen Score
Sauerkraut against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Sauerkraut is stronger. Inside it, weaker.
Market
The Sauerkraut market on Amazon at a glance
Shoppers on Amazon Germany searched for Sauerkraut 117K times last year and spent an estimated €57K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 8.2%
- Market size, estimated
- €57Ka year
- Top search term
- sauerkraut75K searches a year
02 · Price
A sale here is worth €5.97.
Listings sell for €5.97 on average, from €1.34 to €19.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At €5.97 that is €9K to €12K a year per listing.
- Average price
- €5.97under the $15 to $100 sweet spot
- Price range
- €1.34–€19.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €9K–€12K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Konserven & Eingelegtes. It carries 197 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Konserven & Eingelegtes
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 197per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sauerkraut products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Sauerkraut 500g
- Price
- €1.34
- Rating
- 4.5/5
- Reviews
- 708
- Age
- 7y ago

Thüringer Landgarten Bio Sauerkraut 520 g
- Price
- €1.58
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 6y ago

Fairment Kultur Kraut Gold - lebendiges Sauerkraut im Glas mit Karotten Ingwer und Kurkuma - natürlich fermentiert und nicht pasteurisiert
- Price
- €13.85
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 5y ago

Hook - Frisches Sauerkraut 1 kg Eimer
- Price
- €6.92
- Rating
- 4.3/5
- Reviews
- 227
- Age
- 12y ago

Hengstenberg Mildessa Mildes Weinsauerkraut 285 g
- Price
- €1.40
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 17y ago
Trending
estimated 90-day click momentum
Kühne Sauerkraut klassisch 400g
- Price
- €1.85
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 9y ago

6x Sauerkraut Traditionell milchsauer vergoren und schonend pasteurisiert Marke: Spreewaldhof 650g (3 9 kg)
- Price
- €12.90
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5y ago

Fairment Kultur Kraut Gold - lebendiges Sauerkraut im Glas mit Karotten Ingwer und Kurkuma - natürlich fermentiert und nicht pasteurisiert
- Price
- €13.85
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 5y ago

Kühne Fasskraut natürlich-mildes Sauerkraut 720ml
- Price
- €2.12
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 16y ago

Thüringer Landgarten Bio Sauerkraut 520 g
- Price
- €1.58
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 6y ago
Newest
by launch date
6x Sauerkraut Traditionell milchsauer vergoren und schonend pasteurisiert Marke: Spreewaldhof 650g (3 9 kg)
- Price
- €12.90
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5y ago

Fairment Kultur Kraut Gold - lebendiges Sauerkraut im Glas mit Karotten Ingwer und Kurkuma - natürlich fermentiert und nicht pasteurisiert
- Price
- €13.85
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 5y ago

Thüringer Landgarten Bio Sauerkraut 520 g
- Price
- €1.58
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 6y ago

Alnatura Bio Sauerkraut 500g
- Price
- €1.34
- Rating
- 4.5/5
- Reviews
- 708
- Age
- 7y ago

Kühne Sauerkraut klassisch 400g
- Price
- €1.85
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
10
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
12%
- Alnatura39%
- HOOK12%
- Thüringer Landgarten10%
- Hengstenberg10%
- Kühne8%
- Fairment8%
- Open — no brand owns it (2 brands, 12%)
Demand
Sauerkraut search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sauerkraut search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sauerkraut75K/yr
- sauerkraut nicht pasteurisiert24K/yr
- sauerkraut fermentiert7K/yr
- fermentiertes sauerkraut4K/yr
- fermentiertes sauerkraut kaufen4K/yr
- frisches sauerkraut3K/yr
Reviews and returns
What reviews say buyers love and hate about Sauerkraut
We read the reviews and the return reasons for every product selling here.
“Schmeckt nur sauer, keine Gewürze und man muß es erst kochen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sauerkraut questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









