Sauce
FailDemand is soft, at -24.2% this quarter, so Sauce is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 4649
- Market size
- €93K/yr266K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 38%top-5 click share · 19 brands · 68 sellers
Flapen Score
Sauce against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Sauce is stronger. Inside it, weaker.
Market
The Sauce market on Amazon at a glance
Shoppers on Amazon Germany searched for Sauce 266K times last year and spent an estimated €93K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 4.8%
- Market size, estimated
- €93Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- sauce45K searches a year
02 · Price
A sale here is worth €7.31.
Listings sell for €7.31 on average, from €0.74 to €29.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €7.31 that is €2K to €4K a year per listing.
- Average price
- €7.31under the $15 to $100 sweet spot
- Price range
- €0.74–€29.39
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #58 within Saucen & Marinaden. It carries 868 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 93%
- Out of stock, average day
- 3.1%
- Average rank
- #58in Saucen & Marinaden
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 868per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Knorr Soße zu Braten Extra leckere dunkle Soße Sauce mit würzigem Geschmack 25 Portionen
- Price
- €2.75
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 6y ago

Knorr Würzbasis Soße zu Braten (ohne geschmacksverstärkende Zusatzstoffe) 253 g
- Price
- €2.53
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 16y ago

Knorr Soße zu Braten leckere dunkle Soße natürlich ohne geschmacksverstärkende Zusatzstoffe 3er Pack
- Price
- €1.30
- Rating
- 4.7/5
- Reviews
- 436
- Age
- 6y ago

FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 1 x 200 ml
- Price
- €2.37
- Rating
- 4.6/5
- Reviews
- 2,668
- Age
- 6y ago

by Amazon Bratensauce 3er-Pack ergibt 3x250ml Sauce
- Price
- €0.74
- Rating
- 4.4/5
- Reviews
- 413
- Age
- 2y ago
Trending
estimated 90-day click momentum
minafood Bundle für Knorr Professional Delikatess Sauce zu Braten 1kgn+ minafood Notizblock
- Price
- €16.29
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 4mo ago

MORE NUTRITION Light Gourmet Sauce 285ml - BBQ kalorienreduzierte Sauce ohne Zuckerzusatz und unnötigem Fett
- Price
- €6.43
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 2y ago

HELA - Asia Sauce süß sauer 800ml - asiatische Würzsauce mit feiner Curry Note ohne Konservierungsstoffe - Süßsauer Soße Wok Sauce - ideal als Dip Marinade Wokgerichte Reis Geflügel & Gemüse
- Price
- €3.37
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago

FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 1 x 200 ml
- Price
- €2.37
- Rating
- 4.6/5
- Reviews
- 2,668
- Age
- 6y ago

By Amazon Remouladensauce 500ml
- Price
- €1.64
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 1y ago
Newest
by launch date
minafood Bundle für Knorr Professional Delikatess Sauce zu Braten 1kgn+ minafood Notizblock
- Price
- €16.29
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 4mo ago

HELA - Asia Sauce süß sauer 800ml - asiatische Würzsauce mit feiner Curry Note ohne Konservierungsstoffe - Süßsauer Soße Wok Sauce - ideal als Dip Marinade Wokgerichte Reis Geflügel & Gemüse
- Price
- €3.37
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago

By Amazon Remouladensauce 500ml
- Price
- €1.64
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 1y ago

Knorr Pasta Sauce Quattro Formaggi leckere Nudelsauce mit 4 Sorten Käse 250 ml
- Price
- €1.12
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 1y ago

MAGGI Professional Bratensaft pastös keine kennzeichnungspflichtige Allergene Ergiebigkeit 9 4 L 1er Pack (1 x 900g GastroBox)
- Price
- €16.70
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
68
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 75%
Open market
26%
- Knorr42%
- by Amazon8%
- Flying Goose8%
- NESTLE PROFESSIONAL6%
- Thomy6%
- HELA5%
Demand
Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sauce45K/yr
- saucen38K/yr
- soßen31K/yr
- bratensoße29K/yr
- soße24K/yr
- würzsaucen7K/yr
- asia sauce9K/yr
- sossenpulver8K/yr
- bratensauce10K/yr
- sosse7K/yr
Reviews and returns
What reviews say buyers love and hate about Sauce
We read the reviews and the return reasons for every product selling here.
“Schmeckt überhauptnicht gut”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









