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San Marzano Tomaten

Fail

The top 5 brands take 100% of clicks, so San Marzano Tomaten is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€221K/yr125K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
75%top-5 click share · 5 brands · 12 sellers

Flapen Score

San Marzano Tomaten against its category

The dotted line is the Lebensmittel & Getränke average. Past it, San Marzano Tomaten is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The San Marzano Tomaten market on Amazon at a glance

Shoppers on Amazon Germany searched for San Marzano Tomaten 125K times last year and spent an estimated €221K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €221K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
4.7%
Market size, estimated
€221Ka year
Peak month
March1.6× the quietest month
Top search term
san marzano tomaten82K searches a year

02 · Price

A sale here is worth €37.79.

Listings sell for €37.79 on average, from €3.04 to €74.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €37.79 that is €9K to €19K a year per listing.

Average price
€37.79inside the $15 to $100 sweet spot
Price range
€3.04–€74.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€9K–€19K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #431 within Geschenkkörbe & Feinkostgeschenke. It carries 130 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
9%
Out of stock, average day
25.6%
Average rank
#431in Geschenkkörbe & Feinkostgeschenke
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
130per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top San Marzano Tomaten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 230%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

San Marzano Tomaten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top San Marzano Tomaten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • san marzano tomaten82K/yr
  • san marzano14K/yr
  • san marzano tomaten dose23K/yr
  • mutti san marzano3K/yr
  • solania san marzano tomate3K/yr

Reviews and returns

What reviews say buyers love and hate about San Marzano Tomaten

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geschmack insgesamt”
33%of negative reviews mention “Qualität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Dafür gebe ich gerne paar Euro mehr aus für bessere Qualität”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common San Marzano Tomaten questions

Answered from the same tracked data.