Salzbrezeln
FailProducts sell for $4.53 on average, outside the sweet spot, so Salzbrezeln is a Fail.
- Flapen Score
- 46 / 100Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median46
- Market size
- €74K/yr138K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 57%top-5 click share · 8 brands · 15 sellers
Flapen Score
Salzbrezeln against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Salzbrezeln is stronger. Inside it, weaker.
Market
The Salzbrezeln market on Amazon at a glance
Shoppers on Amazon Germany searched for Salzbrezeln 138K times last year and spent an estimated €74K. The top 5 brands take 91% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 11.8%
- Market size, estimated
- €74Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- brezeln28K searches a year
02 · Price
A sale here is worth €4.53.
Listings sell for €4.53 on average, from €0.92 to €17.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €4.53 that is €6K to €7K a year per listing.
- Average price
- €4.53under the $15 to $100 sweet spot
- Price range
- €0.92–€17.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €6K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Brot & Backwaren. It carries 341 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Brot & Backwaren
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 341per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Salzbrezeln products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Huober Original Schwäbische Knusperbrezeln 175 g
- Price
- €1.59
- Rating
- 4.5/5
- Reviews
- 1,242
- Age
- 9y ago

Huober Bio Mini Brezel kleine Brezelchen im Portionsbeutel 20 Packungen x 40g 800 g (20 x 40g)
- Price
- €9.80
- Rating
- 4.7/5
- Reviews
- 556
- Age
- 5y ago

Mayka Brezel aus dem Schwarzwald 200g
- Price
- €1.63
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 12y ago

Huober: Brezel - 1 Karton mit 10 Packungen à 2 Stück
- Price
- €9.58
- Rating
- 3.7/5
- Reviews
- 403
- Age
- 16y ago

Alnatura Bio Dinkel-Minibrezeln 75g
- Price
- €0.93
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 7y ago
Trending
estimated 90-day click momentum
Brezen 3 Stück (0.27 kg)
- Price
- €1.17
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 9mo ago

Mayka Brezel aus dem Schwarzwald 200g
- Price
- €1.63
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 12y ago

Huober Prinzess Brezel Thekendisplay Karton mit 24 Doppelpacks (48 Brezeln) 480g Karton (24 x 20g)
- Price
- €13.62
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 4y ago

Jeden Tag Salzbrezel 250g
- Price
- €0.92
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 12y ago

Huober Original Schwäbische Knusperbrezeln 175 g
- Price
- €1.59
- Rating
- 4.5/5
- Reviews
- 1,242
- Age
- 9y ago
Newest
by launch date
Brezen 3 Stück (0.27 kg)
- Price
- €1.17
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 9mo ago

Elephant Prezels Meersalz 80 g
- Price
- €1.13
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 3y ago

Huober Prinzess Brezel Thekendisplay Karton mit 24 Doppelpacks (48 Brezeln) 480g Karton (24 x 20g)
- Price
- €13.62
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 4y ago

Huober Bio Mini Brezel kleine Brezelchen im Portionsbeutel 20 Packungen x 40g 800 g (20 x 40g)
- Price
- €9.80
- Rating
- 4.7/5
- Reviews
- 556
- Age
- 5y ago

Huober Bio BrezelKinder kleine Brezeln aus biologisch-dynamisch angebautem Dinkel ohne Aufstreusalz ohne Palmfett demeter 125 g
- Price
- €1.83
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
15
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
6%
- Huober58%
- MAYKA13%
- Alnatura12%
- Elephant4%
- Lorenz Snack World4%
- Jeden Tag3%
- Open — no brand owns it (2 brands, 6%)
Demand
Salzbrezeln search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Salzbrezeln search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brezeln28K/yr
- salzbrezeln26K/yr
- brezel26K/yr
- huober brezeln11K/yr
- pretzel10K/yr
- huober5K/yr
- laugenbrezel5K/yr
- salzbrezel4K/yr
- huober brezeln groß4K/yr
- brezen4K/yr
Reviews and returns
What reviews say buyers love and hate about Salzbrezeln
We read the reviews and the return reasons for every product selling here.
“Nicht lecker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salzbrezeln questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









