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Salatdressing

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 92% of clicks, so Salatdressing is a Maybe.

Flapen Score
52
52 / 100
Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46
Market size
€95K/yr100K searches / yr
90-day growth
+21.4%search demand this quarter
Competition
51%top-5 click share · 13 brands · 43 sellers

Flapen Score

Salatdressing against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Salatdressing is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salatdressing market on Amazon at a glance

Shoppers on Amazon Germany searched for Salatdressing 100K times last year and spent an estimated €95K. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
9.0%
Market size, estimated
€95Ka year
Peak month
July1.6× the quietest month
Top search term
knorr salatkrönung26K searches a year

02 · Price

A sale here is worth €10.50.

Listings sell for €10.50 on average, from €1.11 to €30.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €10.50 that is €3K to €5K a year per listing.

Average price
€10.50under the $15 to $100 sweet spot
Price range
€1.11–€30.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #479 within Gewürze & Fix-Produkte. It carries 249 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
87%
Out of stock, average day
2.8%
Average rank
#479in Gewürze & Fix-Produkte
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
249per listing
Listings tracked
39

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Salatdressing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

43

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

51%

Top 20: 83%

Open market

7%

  • Brand 173%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (7 brands, 7%)

Demand

Salatdressing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Salatdressing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knorr salatkrönung26K/yr
  • salatkräuter19K/yr
  • salatgewürz11K/yr
  • salatkrönung10K/yr
  • knorr kräuterlinge9K/yr
  • kräuterlinge7K/yr
  • salatkräuter getrocknet5K/yr
  • knorr salatkrönung gartenkräuter4K/yr
  • salat fix3K/yr
  • kräuterlinge knorr4K/yr

Reviews and returns

What reviews say buyers love and hate about Salatdressing

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geschmack insgesamt”
13%of negative reviews mention “Geschmack”
0.1%of orders come back
“Geschmack gefällt nicht”
A buyer, on “Geschmack”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Salatdressing questions

Answered from the same tracked data.