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Salat

Fail

Prices span $0.98–$5.78, mostly outside the sweet spot, so Salat is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€53K/yr172K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
50%top-5 click share · 13 brands · 8 sellers

Flapen Score

Salat against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Salat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salat market on Amazon at a glance

Shoppers on Amazon Germany searched for Salat 172K times last year and spent an estimated €53K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
14.9%
Market size, estimated
€53Ka year
Peak month
January1.5× the quietest month
Top search term
salat133K searches a year

02 · Price

A sale here is worth €2.08.

Listings sell for €2.08 on average, from €0.98 to €5.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €2.08 that is €3K to €3K a year per listing.

Average price
€2.08under the $15 to $100 sweet spot
Price range
€0.98–€5.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€3K–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #3 within Kühlprodukte. It carries 122 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
93%
Out of stock, average day
2.6%
Average rank
#3in Kühlprodukte
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
122per listing
Listings tracked
28

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Salat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

8

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

10%

  • Brand 153%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 10%)

Demand

Salat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Salat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salat133K/yr
  • salate11K/yr
  • eisbergsalat9K/yr
  • salad7K/yr
  • kopfsalat5K/yr
  • eisberg4K/yr
  • lettuce3K/yr

Reviews and returns

What reviews say buyers love and hate about Salat

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Geschmack insgesamt”
18%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Null Geschmack”
A buyer, on “Geschmack insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Salat questions

Answered from the same tracked data.