Sake
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -26.5% this quarter, so Sake is a Maybe.
- Flapen Score
- 50 / 100Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 4650
- Market size
- €142K/yr161K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 27 sellers
Flapen Score
Sake against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Sake is stronger. Inside it, weaker.
Market
The Sake market on Amazon at a glance
Shoppers on Amazon Germany searched for Sake 161K times last year and spent an estimated €142K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €142Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- sake123K searches a year
02 · Price
A sale here is worth €17.21.
Listings sell for €17.21 on average, from €3.49 to €46.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €17.21 that is €2K to €4K a year per listing.
- Average price
- €17.21inside the $15 to $100 sweet spot
- Price range
- €3.49–€46.97
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #87 within Bier, Wein & Spirituosen. It carries 153 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 64%
- Out of stock, average day
- 5.4%
- Average rank
- #87in Bier, Wein & Spirituosen
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 153per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Sake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte
- Price
- €13.99
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago

Kizakura Tsu No Junmai Trockener und leichter Junmai Sake Original japanischer Sake 15 % Alkoholgehalt 1 x 180 ml
- Price
- €3.49
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 7y ago

YAMATAN MASAMUNE - Sake Reiswein in Premium-Qualität | Japanische Wein Spezialität | Hon-Jozo japanischer Premium-Sake traditioneller Reiswein aus Japan (1 x 0.72 l)
- Price
- €29.42
- Rating
- 4.4/5
- Reviews
- 308
- Age
- 7y ago

Kizakura Premium Junmai Yamadinishiki Vollmundiger aromatischer Premium Sake Original japanischer Sake 15 % Alkoholgehalt 1 x 720 ml
- Price
- €17.38
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 10y ago

Kizakura Hana Kizakura Leichter süßer Junmai Ginjo Sake Original japanischer Sake 12 % Alkoholgehalt 1 x 720 ml
- Price
- €11.37
- Rating
- 4.3/5
- Reviews
- 325
- Age
- 10y ago
Trending
estimated 90-day click momentum![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)
[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente
- Price
- €4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

KIZAKURA Sake Kura No Uta 14.5 prozent - 1 x 720 ml
- Price
- €10.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 12mo ago

Yamatan Masamune Sake Junmai Daiginjo japanischer Premium-Sake traditioneller Reiswein aus Japan (1 x 0.72 l)
- Price
- €46.97
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 7y ago

Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte
- Price
- €13.99
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago

KIZAKURA Sake Ginjo Nama-chozo 14 5% vol - 1 x 720 ml
- Price
- €11.49
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 12mo ago
Newest
by launch date![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)
[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente
- Price
- €4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

KIZAKURA Sake Kura No Uta 14.5 prozent - 1 x 720 ml
- Price
- €10.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 12mo ago

KIZAKURA Sake Ginjo Nama-chozo 14 5% vol - 1 x 720 ml
- Price
- €11.49
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 12mo ago

Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte
- Price
- €13.99
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago

KIZAKURA Sake Silver 16 Prozent vol Kyo no Tokuri Junmai Daiginjo Silver - 1 x 180 ml
- Price
- €5.68
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
27
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 98%
Open market
10%
- 黄桜28%
- Yamatan Masamune19%
- Umami18%
- KIZAKURA17%
- 日の出5%
- Akashi Sake Brewery4%
- Open — no brand owns it (5 brands, 10%)
Demand
Sake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Sake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sake123K/yr
- sake reiswein23K/yr
- sakr10K/yr
- sake zum kochen5K/yr
Reviews and returns
What reviews say buyers love and hate about Sake
We read the reviews and the return reasons for every product selling here.
“Schmeckt mir leider überhaupt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









