Is sake profitable to sell on Amazon Germany?

The niche generates €142K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the sake niche?

11 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in sake?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Alkoholgehalt. The return rate is 0.0%.

When does demand for sake peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the sake niche?

Listings span €3.49–€46.97; the average listing price is €17.21 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.

sake

Worth a look

Shows low returns (0.0%), but soft demand (-26.5% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great153.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€17.21

avg listing price — sweet spot $15–$100

Price range

Good€3.49–€46.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€142K

€142K/yr · 161K searches

Growth

Bad-26.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, sake is a €142K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sake market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €138K–€172K; units × avg price
Conversion rate: 5.1%
Avg BSR: #87
Page quality: 0%
Prime: 64%
Sponsored: 36%
Out of stock: 5.4%
Avg brand age: 75 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

10%

黄桜28%
Yamatan Masamune19%
Umami18%
KIZAKURA17%
日の出5%
Akashi Sake Brewery4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top sake search terms

sake123K/yr -19.4%4.5% conv.
sake reiswein23K/yr -53.8%4.8% conv.
sakr10K/yr -12.8%0.0% conv.
sake zum kochen5K/yr -66.2%4.0% conv.

All search terms

Top sake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte

Umami€13.994.6★384 rev

Kizakura Tsu No Junmai Trockener und leichter Junmai Sake Original japanischer Sake 15 % Alkoholgehalt 1 x 180 ml

黄桜€3.494.1★16 rev

YAMATAN MASAMUNE - Sake Reiswein in Premium-Qualität | Japanische Wein Spezialität | Hon-Jozo japanischer Premium-Sake traditioneller Reiswein aus Japan (1 x 0.72 l)

Yamatan Masamune€29.424.4★308 rev

Kizakura Premium Junmai Yamadinishiki Vollmundiger aromatischer Premium Sake Original japanischer Sake 15 % Alkoholgehalt 1 x 720 ml

KIZAKURA€17.384.3★482 rev

Kizakura Hana Kizakura Leichter süßer Junmai Ginjo Sake Original japanischer Sake 12 % Alkoholgehalt 1 x 720 ml

黄桜€11.374.3★325 rev

Newest

by launch date

[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente

eatate GmbH€4.641 rev

4mo ago

KIZAKURA Sake Kura No Uta 14.5 prozent - 1 x 720 ml

黄桜€10.393 rev

12mo ago

KIZAKURA Sake Ginjo Nama-chozo 14 5% vol - 1 x 720 ml

黄桜€11.494 rev

12mo ago

Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte

Umami€13.99384 rev

4y ago

KIZAKURA Sake Silver 16 Prozent vol Kyo no Tokuri Junmai Daiginjo Silver - 1 x 180 ml

KIZAKURA€5.689 rev

4y ago

What buyers say about sake

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Top-Qualität für den Preis”

Geschmack24%

“Geschmacklich ausgezeichnet”

Geschmack insgesamt8%

“Gut für japanische Gerichte”

beworben Vs Tatsächliches Produkt8%

“wie erwartet: gut”

Geruch8%

“Aroma ist super”

Kochanleitung8%

“Zum asiatisch Kochen unverzichtbar”

Preis-Leistungs-Verhältnis7%

“Preisleistungsverhältnis stimmt”

Alkoholgeschmack3%

“Ideal für Leute, die nicht viel Alkohol vertragen – aus meiner Erfahrung trinkt er sich wie ein aromatischer Weißwein, super gekühlt oder raumwarm”

What buyers complain about

Geschmack insgesamt61%

“Schmeckt mir leider überhaupt nicht”

Geschmack17%

“Hat fast kein geschmack”

Alkoholgehalt11%

“Schmeckt jedoch klar nach Alkohol und kantig”

Common questions

Is sake profitable to sell on Amazon Germany?: The niche generates €142K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the sake niche?: 11 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in sake?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Alkoholgehalt. The return rate is 0.0%.
When does demand for sake peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the sake niche?: Listings span €3.49–€46.97; the average listing price is €17.21 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.