Sake
Sake shows low returns (0.0%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Flapen Score
Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46
Is Sake profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Sake is a €142K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Sake: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.5% over the last 90 days and 5.1% of searches end in a purchase.
€142K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Sake products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte
- Price
- €13.99
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago

Kizakura Tsu No Junmai Trockener und leichter Junmai Sake Original japanischer Sake 15 % Alkoholgehalt 1 x 180 ml
- Price
- €3.49
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 7y ago

YAMATAN MASAMUNE - Sake Reiswein in Premium-Qualität | Japanische Wein Spezialität | Hon-Jozo japanischer Premium-Sake traditioneller Reiswein aus Japan (1 x 0.72 l)
- Price
- €29.42
- Rating
- 4.4/5
- Reviews
- 308
- Age
- 7y ago

Kizakura Premium Junmai Yamadinishiki Vollmundiger aromatischer Premium Sake Original japanischer Sake 15 % Alkoholgehalt 1 x 720 ml
- Price
- €17.38
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 10y ago

Kizakura Hana Kizakura Leichter süßer Junmai Ginjo Sake Original japanischer Sake 12 % Alkoholgehalt 1 x 720 ml
- Price
- €11.37
- Rating
- 4.3/5
- Reviews
- 325
- Age
- 10y ago
Trending
90-day click momentum![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)
[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente
- Price
- €4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

KIZAKURA Sake Kura No Uta 14.5 prozent - 1 x 720 ml
- Price
- €10.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 12mo ago

Yamatan Masamune Sake Junmai Daiginjo japanischer Premium-Sake traditioneller Reiswein aus Japan (1 x 0.72 l)
- Price
- €46.97
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 7y ago

Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte
- Price
- €13.99
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago

KIZAKURA Sake Ginjo Nama-chozo 14 5% vol - 1 x 720 ml
- Price
- €11.49
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 12mo ago
Newest
by launch date![[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente](https://m.media-amazon.com/images/I/31F6NDzWRPL.jpg)
[Mirin] Japanische Kochwein [250ml] für authentische Umami-Aromen perfekte Glasuren & asiatische Genussmomente
- Price
- €4.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

KIZAKURA Sake Kura No Uta 14.5 prozent - 1 x 720 ml
- Price
- €10.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 12mo ago

KIZAKURA Sake Ginjo Nama-chozo 14 5% vol - 1 x 720 ml
- Price
- €11.49
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 12mo ago

Umami Japanischer Kochsake - 500ml Artisanal Grade Japanischer Reiswein - Perfekt Für Kochen - Premium Qualität Aus Japan - Natürlicher Geschmack - Ideal Für Asiatische Gerichte
- Price
- €13.99
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago

KIZAKURA Sake Silver 16 Prozent vol Kyo no Tokuri Junmai Daiginjo Silver - 1 x 180 ml
- Price
- €5.68
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
27
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
10%
- 黄桜28%
- Yamatan Masamune19%
- Umami18%
- KIZAKURA17%
- 日の出5%
- Akashi Sake Brewery4%
- Open — no brand owns it (5 brands, 10%)
Sake demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Sake search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sake123K/yr
- sake reiswein23K/yr
- sakr10K/yr
- sake zum kochen5K/yr
What reviews say buyers love and hate about Sake
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Top-Qualität für den Preis”
“Geschmacklich ausgezeichnet”
“Gut für japanische Gerichte”
“wie erwartet: gut”
“Aroma ist super”
What buyers complain about
89% of reviews“Schmeckt mir leider überhaupt nicht”
“Hat fast kein geschmack”
“Schmeckt jedoch klar nach Alkohol und kantig”
Common Sake questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









