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Sake

Sake shows low returns (0.0%), but soft demand (-26.5% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46

Market size 31Growth 12Conversion 59Competition 48Returns 100Price range 74Avg price 81Brand share 32Review moat 92Quality gap 45
This niche Category average · 1,367 niches

Is Sake profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sake is a €142K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Sake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.5% over the last 90 days and 5.1% of searches end in a purchase.

€142K

revenue / yr

Units sold / yr10K
Search volume / yr-26.5%161K
Conversion rate5.1%
Avg price€17.21

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 27
Top-5 product click share56%
Open market14%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement36%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews153

Top Sake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€14K€21K€28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

10%

  • 黄桜28%
  • Yamatan Masamune19%
  • Umami18%
  • KIZAKURA17%
  • 日の出5%
  • Akashi Sake Brewery4%
  • Open — no brand owns it (5 brands, 10%)

Sake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR5.1%Products22Brands11Top 5 Brands86%OOS Rate5.4%Rating4.5★Reviews153Avg BSR#87
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Sake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sake123K/yr
  • sake reiswein23K/yr
  • sakr10K/yr
  • sake zum kochen5K/yr

What reviews say buyers love and hate about Sake

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Qualität insgesamt28%

Top-Qualität für den Preis

Geschmack24%

Geschmacklich ausgezeichnet

Geschmack insgesamt8%

Gut für japanische Gerichte

beworben Vs Tatsächliches Produkt8%

wie erwartet: gut

Geruch8%

Aroma ist super

What buyers complain about

89% of reviews
Geschmack insgesamt61%

Schmeckt mir leider überhaupt nicht

Geschmack17%

Hat fast kein geschmack

Alkoholgehalt11%

Schmeckt jedoch klar nach Alkohol und kantig

Common Sake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sake 50/100 on Amazon Germany — Worth a look. The niche generates €142K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -26.5% over the last 90 days.
Search demand for Sake on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.