saft
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.45 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great203.57avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay€0.70–€23.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€84K€84K/yr · 238K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad€6.45avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, saft is a €84K/yr Amazon Germany market (238K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
saft market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- €129K–€161K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #388
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 48%
- Out of stock
- 4.1%
- Avg brand age
- 74 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
28
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
33%
Top 20: 68%
Open market
18%
- Pfanner47%
- Hohes C13%
- Alnatura11%
- Capri-Sun4%
- Happy Day4%
- Jeden Tag4%
- Open — no brand owns it (11 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top saft search terms
- saft134K/yr
- fruchtsäfte28K/yr
- juice23K/yr
- säfte19K/yr
- fruchtsaft12K/yr
- direktsaft8K/yr
- pfanner saft5K/yr
- säfte ohne zucker5K/yr
- saft ohne zucker4K/yr
Top saft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pfanner Pfirsich Nektar (1 x 2 l) Fruchtnektar mit mind. 40% Fruchtgehalt Getränk aus Pfirsichen
Pfanner€1.574.4★95 rev
Pfanner A+C+E Fruchtgetränk (1 x 2 l) - 30% Fruchtgehalt vitamin-reiches Getränk
Pfanner€2.084.5★49 rev
Pfanner Eistee Mango-Maracuja 1 x 2 l Tetra Pak Direkt aufgebrühte Schwarzteesorten mit Mango- und Maracujasaft - Ice Tea Karton
Pfanner€1.684.6★341 rev
Pfanner Ananas Kokos Getränk (1 x 2 l) Ananas und Kokoswasser säuerlich süßer Fruchtnektar Getränk mit mind. 25% Fruchtgehalt
Pfanner€2.414.5★107 rev
Capri-Sun Orange 10 x 200ml
Capri-Sun€2.944.7★870 rev
Newest
by launch date
PAPPUDIA Orangendirektsaft 1L (EINWEG) (1 l)
Pappudia€2.5515 rev
PAPPUDIA Multivitaminsaft 1L (EINWEG) (1 l)
Pappudia€2.564 rev
Volvic Juicy Sommerfrüchte Mit Mehrfruchtsaft aus Fruchtsaftkonzentraten Nur natürliche Aromen 6 x 0 5 l (6er Pack)
Volvic€4.7888 rev
Pfanner Ananas Kokos Getränk (1 x 2 l) Ananas und Kokoswasser säuerlich süßer Fruchtnektar Getränk mit mind. 25% Fruchtgehalt
Pfanner€2.41107 rev
Pfanner A+C+E Fruchtgetränk (1 x 2 l) - 30% Fruchtgehalt vitamin-reiches Getränk
Pfanner€2.0849 rev
Trending
90-day click momentumPAPPUDIA Orangendirektsaft 1L (EINWEG) (1 l)
Pappudia€2.554.9★
PAPPUDIA Multivitaminsaft 1L (EINWEG) (1 l)
Pappudia€2.564.7★
Pfanner Eistee Mango-Maracuja 1 x 2 l Tetra Pak Direkt aufgebrühte Schwarzteesorten mit Mango- und Maracujasaft - Ice Tea Karton
Pfanner€1.684.6★
Capri-Sun Orange 10 x 200ml
Capri-Sun€2.944.7★
Pfanner Ananas Kokos Getränk (1 x 2 l) Ananas und Kokoswasser säuerlich süßer Fruchtnektar Getränk mit mind. 25% Fruchtgehalt
Pfanner€2.414.5★
What buyers say about saft
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt eigentlich ganz ok”
“Er schmeckt”
“Super Produkt”
“Fruchtig”
“warm erfrischend”
“Preis perfekt”
“Bestes für die Gesundheit”
“Sehr zu empfehlen gerade für cocktails, ekne fruchtige Erfrischung”
“Passt”
“natürlich Höherpreisig”
What buyers complain about
“bitterer Geschmack”
“Schmeckt nicht”
“Lecker, könnte aber noch weniger Zucker drin sein”
“Wässrig”
“20 Euro für die Katz”
“Schmeckt total bitter”
“Nachteil enthält Zucker”
“Kurzer mhd”
“Das Foto sagt wohl alles. Konnte das Produkt leider nicht ausprobieren”
“Schlechter alter Saft”
Common questions
- Is saft profitable to sell on Amazon Germany?
- The niche generates €84K/yr across 56 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the saft niche?
- 17 brands and 28 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in saft?
- Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Süße. The return rate is 0.1%.
- When does demand for saft peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the saft niche?
- Listings span €0.70–€23.84; the average listing price is €6.45 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.