Rye Whiskey
FailShoppers spend an estimated $30K a year here, so Rye Whiskey is a Fail.
- Flapen Score
- 44 / 100Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 4644
- Market size
- €30K/yr30K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 65 sellers
Flapen Score
Rye Whiskey against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Rye Whiskey is stronger. Inside it, weaker.
Market
The Rye Whiskey market on Amazon at a glance
Shoppers on Amazon Germany searched for Rye Whiskey 30K times last year and spent an estimated €30K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 4.2%
- Market size, estimated
- €30Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- rye whiskey20K searches a year
02 · Price
A sale here is worth €24.17.
Listings sell for €24.17 on average, from €14.79 to €40.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €24.17 that is €0 to €2K a year per listing.
- Average price
- €24.17inside the $15 to $100 sweet spot
- Price range
- €14.79–€40.93
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Bier, Wein & Spirituosen. It carries 1,841 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #326in Bier, Wein & Spirituosen
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,841per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Rye Whiskey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bulleit 95 Rye Bourbon Small Batch American Frontier Whiskey 95%-iger hoher Roggenanteil Aromatischer Whisky handgefertigt in Kentucky 45 6% Vol 700ml Einzelflasche
- Price
- €20.60
- Rating
- 4.6/5
- Reviews
- 2,319
- Age
- 12y ago

Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche
- Price
- €14.79
- Rating
- 4.6/5
- Reviews
- 10,864
- Age
- 15y ago

Wild Turkey Kentucky Rye Whiskey - Kraftvoller Whiskey - ideal für Cocktails und Mixgetränke - 50 5% Vol. Alkohol - 1 x 1 l
- Price
- €28.86
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8y ago

Jack Daniels Bonded Rye - Tennessee Whiskey - Super Premium - Geschenkempfehlung- Komplexer Geschmack mit Noten von Trockenfrüchten Toffee und Karamell-0.7L/50% Vol.
- Price
- €19.88
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 2y ago

Jim Beam Rye Whiskey | Kentucky Straight Rye Whiskey | würziger Geschmack mit kräftigem Roggenaroma | 40% Vol. | 700ml
- Price
- €15.51
- Rating
- 4.5/5
- Reviews
- 1,975
- Age
- 13y ago
Trending
estimated 90-day click momentum
Ezra Brooks Straight Rye Whiskey | Rye Whiskey aus dem Herzen Kentuckys | Intensiver Geschmack von Schokolade Leder & Vanille | 1 x 700ml
- Price
- €22.37
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Makers Mark | handgemachter Kentucky Straight Bourbon Whisky | weicher und vollmundiger Geschmack | 45% Vol | 700ml Einzelflasche
- Price
- €16.15
- Rating
- 4.7/5
- Reviews
- 8,860
- Age
- 14y ago

Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche
- Price
- €14.79
- Rating
- 4.6/5
- Reviews
- 10,864
- Age
- 15y ago

Wild Turkey Kentucky Rye Whiskey - Kraftvoller Whiskey - ideal für Cocktails und Mixgetränke - 50 5% Vol. Alkohol - 1 x 1 l
- Price
- €28.86
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8y ago

Jack Daniels Tennessee Rye Whiskey - Mit süßen Karamell- und kräftigen Gewürz-Noten 1x 0 7l 45% Vol.
- Price
- €22.48
- Rating
- 4.6/5
- Reviews
- 2,133
- Age
- 8y ago
Newest
by launch date
Ezra Brooks Straight Rye Whiskey | Rye Whiskey aus dem Herzen Kentuckys | Intensiver Geschmack von Schokolade Leder & Vanille | 1 x 700ml
- Price
- €22.37
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Jack Daniels Bonded Rye - Tennessee Whiskey - Super Premium - Geschenkempfehlung- Komplexer Geschmack mit Noten von Trockenfrüchten Toffee und Karamell-0.7L/50% Vol.
- Price
- €19.88
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 2y ago

Hardenberg I Club Whiskey Straight Rye I Deutscher Roggenwhiskey I Finish im Coppers Reserve und Eichenfass I ISC Gold Award Gewinner 2024 I 42 5% Vol. I 700 ml
- Price
- €18.59
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 5y ago

STORK CLUB Straight German Rye Whiskey (1 x 0 7 l) - Deutscher Roggen-Whiskey mit 45% vol.
- Price
- €22.69
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6y ago

Sazerac Straight Rye Whisky (1 x 0 7L)
- Price
- €25.53
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
65
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
23%
- Bulleit36%
- JACKDANIEL'S13%
- Wild Turkey11%
- Jim Beam7%
- Woodford Reserve5%
- Hardenberg Distillery5%
Demand
Rye Whiskey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Rye Whiskey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rye whiskey20K/yr
- rye4K/yr
- rye whisky6K/yr
Reviews and returns
What reviews say buyers love and hate about Rye Whiskey
We read the reviews and the return reasons for every product selling here.
“muss etwas mehr investieren”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rye Whiskey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









