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Rye Whiskey

Fail

Shoppers spend an estimated $30K a year here, so Rye Whiskey is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€30K/yr30K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
62%top-5 click share · 14 brands · 65 sellers

Flapen Score

Rye Whiskey against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Rye Whiskey is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rye Whiskey market on Amazon at a glance

Shoppers on Amazon Germany searched for Rye Whiskey 30K times last year and spent an estimated €30K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
4.2%
Market size, estimated
€30Ka year
Peak month
November2.3× the quietest month
Top search term
rye whiskey20K searches a year

02 · Price

A sale here is worth €24.17.

Listings sell for €24.17 on average, from €14.79 to €40.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €24.17 that is €0 to €2K a year per listing.

Average price
€24.17inside the $15 to $100 sweet spot
Price range
€14.79–€40.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Bier, Wein & Spirituosen. It carries 1,841 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#326in Bier, Wein & Spirituosen
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,841per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Rye Whiskey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€6K€9K€12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

65

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

23%

  • Bulleit36%
  • JACKDANIEL'S13%
  • Wild Turkey11%
  • Jim Beam7%
  • Woodford Reserve5%
  • Hardenberg Distillery5%

Demand

Rye Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Rye Whiskey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rye whiskey20K/yr
  • rye4K/yr
  • rye whisky6K/yr

Reviews and returns

What reviews say buyers love and hate about Rye Whiskey

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“muss etwas mehr investieren”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rye Whiskey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data