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Rum Tasting Set

Fail

Shoppers spend an estimated $21K a year here, so Rum Tasting Set is a Fail.

Flapen Score
41
41 / 100
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size
€21K/yr33K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
68%top-5 click share · 12 brands · 29 sellers

Flapen Score

Rum Tasting Set against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Rum Tasting Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rum Tasting Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Rum Tasting Set 33K times last year and spent an estimated €21K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
1.8%
Market size, estimated
€21Ka year
Peak month
December5.2× the quietest month
Top search term
rum tasting set18K searches a year

02 · Price

A sale here is worth €34.55.

Listings sell for €34.55 on average, from €20.28 to €62.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €34.55 that is €0 to €3K a year per listing.

Average price
€34.55inside the $15 to $100 sweet spot
Price range
€20.28–€62.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #445 within Bier, Wein & Spirituosen. It carries 120 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
38%
Out of stock, average day
2.8%
Average rank
#445in Bier, Wein & Spirituosen
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
120per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Rum Tasting Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

  • Brand 128%
  • Brand 219%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (6 brands, 18%)

Demand

Rum Tasting Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Rum Tasting Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rum tasting set18K/yr
  • rum probierset9K/yr
  • rum tasting6K/yr

Reviews and returns

What reviews say buyers love and hate about Rum Tasting Set

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Top Taste”
A buyer, on “Geschmack insgesamt”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Rum Tasting Set questions

Answered from the same tracked data.