Is rum geschenkset profitable to sell on Amazon Germany?

The niche generates €25K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the rum geschenkset niche?

28 brands and 80 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in rum geschenkset?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

What does it cost to enter the rum geschenkset niche?

Listings span €2.72–€67.65; the average listing price is €33.03 (sweet spot $15–$100). The average incumbent carries 1,473 reviews — the moat a new listing must climb.

rum geschenkset

Worth a look

Shows low returns (0.1%), but a small market ($25K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€33.03

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Price range

Great€2.72–€67.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good1,472.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€25K

€25K/yr · 57K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, rum geschenkset is a €25K/yr Amazon Germany market (57K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

rum geschenkset market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €33K–€41K; units × avg price
Conversion rate: 1.3%
Avg BSR: #193
Page quality: 0%
Prime: 67%
Sponsored: 55%
Out of stock: 6.7%
Avg brand age: 66 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

40%

Top 20: 83%

Open market

50%

Sierra Madre Tasting Kits17%
DIBYS7%
PLANTERAY7%
Ron Barceló6%
Spirits of Old Man6%
Bumbu5%

Demand

Weekly Amazon search volume, last 32 weeks — -11.5% search growth over the last 90 days.

Open Trend

Top rum geschenkset search terms

rum geschenkset30K/yr -15.2%1.5% conv.
rum geschenk8K/yr +9.8%0.6% conv.
rum set11K/yr -8.0%1.4% conv.
rum geschenkset für männer9K/yr -27.4%1.1% conv.

All search terms

Top rum geschenkset products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sierra Madre Tasting Kits Premium Rum Tasting Set | Enthält 5 beliebte Rums | 50ML pro Flasche | Ideal als Geschenk |

Sierra Madre Tasting Kits€20.284.7★1,089 rev

RON BARCELÓ IMPERIAL RON DOMINICANO Rum (1 x 0 7 l) 38% vol. - In edler Geschenkbox mit 2 Nosing Gläsern - Vielfach preisgekrönter aromatischer Rum blended in der Dominikanischen Republik

Ron Barceló€28.134.6★2,618 rev

Rum Tasting Fass 7 x 20 ml 43% Vol.

Spirits of Old Man€23.794.4★73 rev

BUMBU The Original Rum in hochwertiger Geschenk-Verpackung karibischer Rum im Bourbon-Fass gereift für Cocktails Geschenk-Set 40% Vol 0 7 Liter

Bumbu€29.754.8★470 rev

Plantation Barbados XO Extra Old 20th Anniversary mit Geschenkverpackung mit 2 Gläsern Rum 700ml (1er Pack)

Plantation€50.484.8★1,151 rev

Newest

by launch date

Rum Tasting Probierset 12 Fläschchen Verkostung im Geschenkset

Tasting Collection€62.400 rev

1w ago

Come Hell or High Water XO Rum 15 Jahre alter Premium Dark Rum im Geschenkset inklusive Kristallglas 70 cl 40% Vol. Pur oder On the Rocks genießen Premium-Alkohol für anspruchsvolle Genieß

COME HELL OR HIGH WATER€36.08589 rev

2mo ago

Kraken Black Spiced Rum | In der Geschenkverpackung | Mit einzigartig-würzigem Geschmack | 40% vol. | 0 7 l

Kraken€20.116 rev

3mo ago

PLANTERAY RUM - (Ehemals Plantation) - Sealander in Geschenkverpackung mit 2 Gläsern - Herkunft: Barbados Mauritius Fidschi - Doppelreifung - 40% Vol - 70 cl

PLANTERAY€33.2511 rev

1y ago

PLANTERAY RUM - (Ehemals Plantation) XO 20th Anniversary in Geschenkverpackung mit 2 Gläsern - Alter Rum - Herkunft: Barbados - Doppelreifung - 40% Vol - 70 cl

PLANTERAY€43.4016 rev

1y ago

What buyers say about rum geschenkset

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt36%

“Top Taste”

Alkoholgeschmack18%

“Bester Rum”

Geschenk Zweck11%

“Nice gift set”

Geschmack11%

“Guter Geschmack”

Preis-Leistungs-Verhältnis7%

“Gutes, bekanntes Produkt zum attraktiven Preis”

Qualität insgesamt5%

“Super Ware”

Süße4%

“Sehr weich, fast fruchtig”

beworben Vs Tatsächliches Produkt2%

“Alles genau wie in der Beschreibung”

Design insgesamt1%

“Schönes Flaschen- und Trinkglas-Design”

Frische0%

“Nach einigen Abenden des Genusses zeigt sich der Zacapa Solera Gran Reserva als außergewöhnlich ausgewogener und vielschichtiger Rum, der seinem Ruf als Ultra-Premium-Spirituose gerecht wird”

What buyers complain about

Geschmack insgesamt15%

“Er schmeckt wie ein billig Fussel”

Geschmack15%

“Geschmacklich ist der Rum eher eigenständig und nicht für jeden geeignet”

Preis-Leistungs-Verhältnis15%

“dafür eigentlich zu teuer und zu schade.”

Feucht/Trocken8%

“Völlig vertrocknet”

Geruch7%

“Aroma ist hier auch schlechter”

Gesamtgröße6%

“kleine Schachteln”

Qualität insgesamt3%

“Vorsicht Qualitätsmängel”

Sauer3%

“Der Rum ist nicht mild”

Zertifizierungen2%

“trotzdem dies absolut nervige Altersverifizierung.”

Künstliche Süßstoffe2%

“Davon sind 53 Gramm Zucker und genauso schmeckt es auch: viel, viel zu süß”

Common questions

Is rum geschenkset profitable to sell on Amazon Germany?: The niche generates €25K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the rum geschenkset niche?: 28 brands and 80 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in rum geschenkset?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
What does it cost to enter the rum geschenkset niche?: Listings span €2.72–€67.65; the average listing price is €33.03 (sweet spot $15–$100). The average incumbent carries 1,473 reviews — the moat a new listing must climb.