Is rum 54 prozent profitable to sell on Amazon Germany?

The niche generates €32K/yr across 8 tracked products. 90-day search growth is -39.4%. Flapen's verdict: Skip it (30/100).

How competitive is the rum 54 prozent niche?

4 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

When does demand for rum 54 prozent peak?

Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the rum 54 prozent niche?

Listings span €5.12–€41.88; the average listing price is €19.33 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.

rum 54 prozent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great216.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€19.33

avg listing price — sweet spot $15–$100

Price range

Good€5.12–€41.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€32K

€32K/yr · 83K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-39.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, rum 54 prozent is a €32K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

rum 54 prozent market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: €29K–€39K; units × avg price
Conversion rate: 2.0%
Avg BSR: #983
Page quality: 0%
Prime: 63%
Sponsored: 38%
Out of stock: 6.7%
Avg brand age: 95 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Generisch41%
Stroh29%
Pott22%
Stroh 808%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top rum 54 prozent search terms

pott31K/yr -46.2%0.4% conv.
stroh 8012K/yr -24.5%1.2% conv.
strohrum 80 original10K/yr -32.7%1.6% conv.
stroh rum9K/yr -33.8%2.8% conv.
pott rum6K/yr -38.5%8.2% conv.
stroh rum 80 prozent original7K/yr -41.2%1.8% conv.
strohrum5K/yr -27.2%3.1% conv.
original stroh 804K/yr -63.3%1.1% conv.

All search terms

Top rum 54 prozent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stroh 80 (80% vol.) 1L- [Enthält Sulfite]

Generisch€41.885.0★8 rev

Stroh Rum 60 Original (1 x 1.0 l)

Stroh€20.674.7★514 rev

POTT Rum 54% vol. (1 x 0 7 l) - besonders starker Übersee-Rum ideal für den intensiven Genuss in Heißgetränken wie Feuerzangenbowle Grog oder Glühwein als Punsch oder als Cocktail zum Backen

Pott€10.994.8★786 rev

POTT Rum 40% vol. (1 x 0.7 l) Echter Übersee-Rum seit 1848 eine Garantie für höchste Qualität & Reife Perfekt für Tee Grog Punsch Rumtopf Feuerzangenbowle zum Backen

Pott€9.114.6★192 rev

STROH Fire (1 x 0.7 l)

Stroh 80€24.894.6★9 rev

Newest

by launch date

Stroh 80 (80% vol.) 1L- [Enthält Sulfite]

Generisch€41.888 rev

2y ago

Stroh 40 Kännchen (1 x 0.2 l)

Stroh€5.1246 rev

5y ago

POTT Rum 40% vol. (1 x 0.7 l) Echter Übersee-Rum seit 1848 eine Garantie für höchste Qualität & Reife Perfekt für Tee Grog Punsch Rumtopf Feuerzangenbowle zum Backen

Pott€9.11192 rev

10y ago

STROH Fire (1 x 0.7 l)

Stroh 80€24.899 rev

10y ago

Stroh 60 Original Austria Inländer Rum 60% Vol. 0 7l

Stroh 80€22.4635 rev

11y ago

What buyers say about rum 54 prozent

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt44%

“Schmeckt”

Preis-Leistungs-Verhältnis22%

“Solide fürs Geld”

Gesamtgröße11%

“Passt”

Qualität insgesamt11%

“Gute Qualität”

beworben Vs Tatsächliches Produkt11%

“Wie vom Verkäufer beschrieben”

Common questions

Is rum 54 prozent profitable to sell on Amazon Germany?: The niche generates €32K/yr across 8 tracked products. 90-day search growth is -39.4%. Flapen's verdict: Skip it (30/100).
How competitive is the rum 54 prozent niche?: 4 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
When does demand for rum 54 prozent peak?: Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the rum 54 prozent niche?: Listings span €5.12–€41.88; the average listing price is €19.33 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.