Is rub profitable to sell on Amazon Germany?

The niche generates €149K/yr across 21 tracked products. 90-day search growth is +8.3%. Flapen's verdict: Skip it (47/100).

How competitive is the rub niche?

14 brands and 32 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in rub?

Top complaints mined from reviews: Salzgehalt, Preis-Leistungs-Verhältnis, Brock/Klump/Sammlung. The return rate is 0.0%.

When does demand for rub peak?

Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the rub niche?

Listings span €3.65–€45.17; the average listing price is €14.77 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.

rub

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good€14.77

avg listing price — sweet spot $15–$100

Price range

Good€3.65–€45.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good921.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay€149K

€149K/yr · 361K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, rub is a €149K/yr Amazon Germany market (361K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

rub market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €118K–€148K; units × avg price
Conversion rate: 2.8%
Avg BSR: #352
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 5.8%
Avg brand age: 69 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

18%

Ankerkraut25%
WAT NE WÜRZE17%
MeerBach & Rose15%
SALDVA11%
vinativo8%
Spicebar Gewürzküche7%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top rub search terms

rub245K/yr +3.1%0.3% conv.
bbq rub59K/yr +35.5%3.5% conv.
bbq gewürz24K/yr -11.0%2.3% conv.
spareribs rub6K/yr +85.5%5.9% conv.
bbq gewürzmischung10K/yr -40.1%2.3% conv.
grill rub4K/yr +93.7%3.0% conv.
spareribs gewürz6K/yr +10.3%4.7% conv.
barbecue gewürz5K/yr +27.8%2.4% conv.
bbq rub spareribs3K/yr +18.9%7.6% conv.

All search terms

Top rub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WAT NE WÜRZE Magic Dust Rub 750 g | BBQ-Rub Gewürz für Rippchen Pulled Pork & Brisket | Grill Gewürzmischung nach amerikanischem Originalrezept im Aromaschutzbeutel

WAT NE WÜRZE€13.064.4★253 rev

Magic Dust 750g BBQ-Rub Gewürzmischung zum Grillen XXL-Vorteilspack Magic-Rub Grillgewürz als Trocken Rub oder Marinade für Fleisch Vegetarischem oder Dips in Deutschland von Hand abgefüllt

MeerBach & Rose€12.394.7★993 rev

Ankerkraut Tennessee Teardown BBQ Rub Gewürzmischung zum Grillen Memphis Style 200g im Streuer

Ankerkraut€7.644.8★1,180 rev

Meat Lovers BBQ Rub Geschenkset Holy Cow Angels Wings Smoky Pig Sweet Texas Steak King & Adams Ribs | Packung mit 6 | 100% natürlich | Gewürzgeschenk für Foodies

SALDVA€30.334.7★244 rev

vinativo Magic Dust BBQ-Rub 1kg Marinade für Fleisch zum Grillen Magic Dust 1000g BBQ Gewürz Rub für Spareribs

vinativo€14.284.6★719 rev

Newest

by launch date

SunCity BBQ Rub Best of Beef Set 4x250g - Grill Gewürzmischung für Steak Brisket Rinderbraten & mehr - Preisgekrönt bei internationalen Meisterschaften - Grill Geschenke für Männer

SUNCITY Spices€33.405 rev

1y ago

Fuchs Professional - BBQ Grill-Gewürzzubereitung | Würziger Geschmack für allerlei gegrilltes Fleisch | Profi-Qualität für Großverbraucher | 1 kg im recyclebaren Beutel

Fuchs Professional€14.0242 rev

1y ago

Meat Lovers BBQ Rub Geschenkset Holy Cow Angels Wings Smoky Pig Sweet Texas Steak King & Adams Ribs | Packung mit 6 | 100% natürlich | Gewürzgeschenk für Foodies

SALDVA€30.33244 rev

2y ago

WAT NE WÜRZE Grillgewürze Allround BBQ Rub 750 g | Steak Spießbraten und Grill Gewürz für alle Sorten von Grillfleisch & Fisch | Grillwürze Marinade für Fleisch zum Grillen Barbecue oder Braten

WAT NE WÜRZE€12.9686 rev

3y ago

Ostmann€3.65310 rev

3y ago

What buyers say about rub

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt30%

“Tasty”

Geschmack14%

“Bestes Gewürz”

Würzigkeit12%

“angenehm würzig”

Geschenk Zweck8%

“Super Geburtstagsgeschenk”

Qualität insgesamt6%

“Quality”

Mischung/Verhältnis6%

“Sehr Gute Mischung”

Kochanleitung6%

“Alltags Gewürz”

beworben Vs Tatsächliches Produkt3%

“Super Produkt wie vom Händler beschrieben”

Feucht/Trocken2%

“Super dry rub”

Preis-Leistungs-Verhältnis2%

“tolles Preisleistungsverhältnis”

What buyers complain about

Salzgehalt13%

“Kein Salz”

Preis-Leistungs-Verhältnis8%

“Preislich etwas zu teuer”

Brock/Klump/Sammlung7%

“Inhalt leider total verklumpt”

Allergien7%

“Zu was, ist ein Risiko für Allergiker”

Künstliche Süßstoffe6%

“Zucker als erste Zutat”

Geruch6%

“Leider war die Aromaversiegelung aufgerissen”

Würzigkeit3%

“Ich hatte erst ein paar bedenken weil Spicy”

Kontamination3%

“Verunreinigung”

Geschmack insgesamt3%

“Es schmeckt mir überhaupt nicht”

Süße3%

“Viel Zucker”

Common questions

Is rub profitable to sell on Amazon Germany?: The niche generates €149K/yr across 21 tracked products. 90-day search growth is +8.3%. Flapen's verdict: Skip it (47/100).
How competitive is the rub niche?: 14 brands and 32 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in rub?: Top complaints mined from reviews: Salzgehalt, Preis-Leistungs-Verhältnis, Brock/Klump/Sammlung. The return rate is 0.0%.
When does demand for rub peak?: Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the rub niche?: Listings span €3.65–€45.17; the average listing price is €14.77 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.

rub