royal icing
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great288.23avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€0.67–€22.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€8.98avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad€23K€23K/yr · 39K searches
According to Flapen's Amazon Germany niche tracking, royal icing is a €23K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
royal icing market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- €27K–€36K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 7.7%
- Avg brand age
- 61 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
30
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- FunCakes58%
- Günthart16%
- Betty Crocker12%
- Dekozauber245%
- Cake Company4%
- Südzucker3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.6×
Top royal icing search terms
- royal icing21K/yr
- icing9K/yr
- icing sugar4K/yr
- royal icing pulver5K/yr
Top royal icing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 900 g
FunCakes€7.854.5★878 rev
Günthart BackDecor Royal Icing Eimer mit 300g Pulver zum dekorieren von Gebäck oder als Überzug 1er Pack (300 gr)
Günthart€4.284.5★149 rev
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 450 g
FunCakes€6.574.6★376 rev
Betty Teller
Betty Crocker€9.153.8★21 rev
Dekozauber24 Premium Royal Icing Fertigmischung 500g Zuckerschrift vegetarisch wiederverschließbar Pulver Mix für Glasuren und Dekorationen von Keksen Lebkuchen Torten uvm.
Dekozauber24€11.244.4★42 rev
Newest
by launch date
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 4 kg
FunCakes€22.31376 rev
GZMAISULEE 122 Stück Spritzbeutel Set Einweg-Backbeutel 100Stück 31x21cm Frosting Beutel 10 Stück Frosting Tasche Clips 2 Stück Scriber Nadel und 10 Stück Gebäck Tasche Krawatten
GZMAISULEE€6.86479 rev
Dekozauber24 Premium Royal Icing Fertigmischung 500g Zuckerschrift vegetarisch wiederverschließbar Pulver Mix für Glasuren und Dekorationen von Keksen Lebkuchen Torten uvm.
Dekozauber24€11.2442 rev
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 900 g
FunCakes€7.85878 rev
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 450 g
FunCakes€6.57376 rev
Trending
90-day click momentum
Betty Crocker Tempting Chocolate Icing 400g - verführerische Schokoladen Kuchenglasur
Betty Crocker€9.794.3★
Betty Crocker Rich & Creamy Icing - Vanilla (450g)
Betty Crocker€10.134.4★
Betty Teller
Betty Crocker€9.153.8★
Südzucker Puder Rüben Zucker 1er Pack ( 250 gramm)
Südzucker€0.674.8★
FunCakes Puderzucker raffinierter Puderzucker von Konditorqualität ultrafeine Textur perfekt für die Herstellung von Buttercreme oder zum Ausrollen von Fondant Halal. 900 g
FunCakes€6.094.6★
What buyers say about royal icing
What buyers praise and complain about, mined from review topics.What buyers love
“Top Qualität”
“Süß”
“Mega lecker”
“Der Beste und seit Jahren alt bewährt”
“Brauche ich für backen, kochen”
“Guter Puderzucker”
“Gut zu verarbeiten, wenn es mal schnell gehen muss”
What buyers complain about
“wie Puderzucker sein soll”
“Nicht süß genug”
“Geschmacklich keinen Unterschied”
“Verfäbt sich gelb”
“Nicht für dickere Glasuren empfehlenswert”
“Verfäbt sich gelb”
“der Zucker klumpt,”
Top return reasons
Common questions
- Is royal icing profitable to sell on Amazon Germany?
- The niche generates €23K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the royal icing niche?
- 7 brands and 30 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in royal icing?
- Top complaints mined from reviews: Textur/Konsistenz – insgesamt, Süße, Geschmack insgesamt. The return rate is 0.1%.
- When does demand for royal icing peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.6× the quietest.
- What does it cost to enter the royal icing niche?
- Listings span €0.67–€22.31; the average listing price is €8.98 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.