Royal Icing
FailShoppers spend an estimated $23K a year here, so Royal Icing is a Fail.
- Flapen Score
- 36 / 100Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 4636
- Market size
- €23K/yr39K searches / yr
- 90-day growth
- -24.9%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 30 sellers
Flapen Score
Royal Icing against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Royal Icing is stronger. Inside it, weaker.
Market
The Royal Icing market on Amazon at a glance
Shoppers on Amazon Germany searched for Royal Icing 39K times last year and spent an estimated €23K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -24.9%
- Conversion, latest week
- 6.6%
- Market size, estimated
- €23Ka year
- Peak month
- November12.6× the quietest month
- Top search term
- royal icing21K searches a year
02 · Price
A sale here is worth €8.98.
Listings sell for €8.98 on average, from €0.67 to €22.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €8.98 that is €2K to €4K a year per listing.
- Average price
- €8.98under the $15 to $100 sweet spot
- Price range
- €0.67–€22.31
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #121 within Koch- & Backzutaten. It carries 288 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #121in Koch- & Backzutaten
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 288per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Royal Icing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
30
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Brand 158%
- Brand 216%
- Brand 312%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Royal Icing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.6×
Search terms
Top Royal Icing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- royal icing21K/yr
- icing9K/yr
- icing sugar4K/yr
- royal icing pulver5K/yr
Reviews and returns
What reviews say buyers love and hate about Royal Icing
We read the reviews and the return reasons for every product selling here.
“wie Puderzucker sein soll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Royal Icing questions
Answered from the same tracked data.









