Royal Icing
a small market ($23K/yr) — Royal Icing doesn't clear our bar today.
Flapen Score
Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Is Royal Icing profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Royal Icing is a €23K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Royal Icing: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.9% over the last 90 days and 6.6% of searches end in a purchase.
€23K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Royal Icing products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 900 g
- Price
- €7.85
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 5y ago
Günthart BackDecor Royal Icing Eimer mit 300g Pulver zum dekorieren von Gebäck oder als Überzug 1er Pack (300 gr)
- Price
- €4.28
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 5y ago
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 450 g
- Price
- €6.57
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 5y ago
Betty Teller
- Price
- €9.15
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 6y ago
Dekozauber24 Premium Royal Icing Fertigmischung 500g Zuckerschrift vegetarisch wiederverschließbar Pulver Mix für Glasuren und Dekorationen von Keksen Lebkuchen Torten uvm.
- Price
- €11.24
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 3y ago
Trending
90-day click momentum
Betty Crocker Tempting Chocolate Icing 400g - verführerische Schokoladen Kuchenglasur
- Price
- €9.79
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 10y ago
Betty Crocker Rich & Creamy Icing - Vanilla (450g)
- Price
- €10.13
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 13y ago
Betty Teller
- Price
- €9.15
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 6y ago
Südzucker Puder Rüben Zucker 1er Pack ( 250 gramm)
- Price
- €0.67
- Rating
- 4.8/5
- Reviews
- 370
- Age
- 14y ago
FunCakes Puderzucker raffinierter Puderzucker von Konditorqualität ultrafeine Textur perfekt für die Herstellung von Buttercreme oder zum Ausrollen von Fondant Halal. 900 g
- Price
- €6.09
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 5y ago
Newest
by launch date
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 4 kg
- Price
- €22.31
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 9mo ago
GZMAISULEE 122 Stück Spritzbeutel Set Einweg-Backbeutel 100Stück 31x21cm Frosting Beutel 10 Stück Frosting Tasche Clips 2 Stück Scriber Nadel und 10 Stück Gebäck Tasche Krawatten
- Price
- €6.86
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 2y ago
Dekozauber24 Premium Royal Icing Fertigmischung 500g Zuckerschrift vegetarisch wiederverschließbar Pulver Mix für Glasuren und Dekorationen von Keksen Lebkuchen Torten uvm.
- Price
- €11.24
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 3y ago
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 900 g
- Price
- €7.85
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 5y ago
FunCakes Mix für Royal Icing einfach zu verwenden zum Dekorieren von Kuchen und Keksen schöne Glasur nur Wasser hinzufügen Halal. 450 g
- Price
- €6.57
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
30
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- FunCakes58%
- Günthart16%
- Betty Crocker12%
- Dekozauber245%
- Cake Company4%
- Südzucker3%
- Open — no brand owns it (1 brand, 2%)
Royal Icing demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.6×
Top Royal Icing search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- royal icing21K/yr
- icing9K/yr
- icing sugar4K/yr
- royal icing pulver5K/yr
What reviews say buyers love and hate about Royal Icing
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Top Qualität”
“Süß”
“Mega lecker”
“Der Beste und seit Jahren alt bewährt”
“Brauche ich für backen, kochen”
What buyers complain about
87% of reviews“wie Puderzucker sein soll”
“Nicht süß genug”
“Geschmacklich keinen Unterschied”
“Verfäbt sich gelb”
“Nicht für dickere Glasuren empfehlenswert”
Royal Icing return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Royal Icing questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
