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Rosa Schokolade

soft demand (-44.4% this quarter) — Rosa Schokolade doesn't clear our bar today.

Flapen Score

36
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Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46

Market size 7Growth 3Conversion 48Competition 54Returns 97Price range 46Avg price 44Brand share 8Review moat 73Quality gap 32
This niche Category average · 1,367 niches

Is Rosa Schokolade profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rosa Schokolade is a €28K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.

Rosa Schokolade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.4% over the last 90 days and 3.8% of searches end in a purchase.

€28K

revenue / yr

Units sold / yr5K
Search volume / yr-44.4%65K
Conversion rate3.8%
Avg price€11.27

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers8 · 20
Top-5 product click share53%
Open market3%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement32%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews574

Top Rosa Schokolade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

8 flat

Sellers

20

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

2%

  • Lindt71%
  • FIORETTO19%
  • FunCakes4%
  • Heilemann Confiserie2%
  • KRÖNNER KAFFEEHAUS . KONDITOREI . CHOCOLATIER GARMISCH-PARTENKIRCHEN1%
  • Schogetten1%
  • Open — no brand owns it (2 brands, 2%)

Rosa Schokolade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR3.8%Products28Brands8Top 5 Brands97%OOS Rate27.8%Rating4.6★Reviews574Avg BSR#513
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Rosa Schokolade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lindt fioretto19K/yr
  • fioretto16K/yr
  • rosa schokolade8K/yr
  • fioretto marzipan8K/yr
  • schokolade rosa4K/yr
  • lindt fioretto marzipan6K/yr
  • lindt fioretto nougat5K/yr

What reviews say buyers love and hate about Rosa Schokolade

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Geschmack insgesamt45%

Schmeckt super

Qualität insgesamt11%

Die Sporttasche hat eine recht gute Qualität

Geschmack10%

Hibiskus Geschmack dominant

Preis-Leistungs-Verhältnis5%

Für den Preis absolut in Ordnung

Gesamtgröße4%

Es passt alles rein

What buyers complain about

80% of reviews
Süße19%

Überhaupt nicht gut und furchtbar süß

Gesamtgröße13%

Ist aber deutlich schmaler als die angegebenen 27 cm

Geschmack10%

Leider nicht mein Geschmack

Geruch10%

Muffiger Geruch

Materialqualität5%

Material hat mir nicht gefallen

Rosa Schokolade return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
61%
2Farbe
7%
3Geruch
7%
4Materialqualität
5%
5Qualität insgesamt
5%

Common Rosa Schokolade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rosa Schokolade 36/100 on Amazon Germany — Skip it. The niche generates €28K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -44.4% over the last 90 days.
Rosa Schokolade buyers on Amazon Germany complain most about Süße, Gesamtgröße, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.6%.