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Rohkakao

Rohkakao shows low returns (0.0%), but soft demand (-45.0% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46

Market size 64Growth 3Conversion 61Competition 43Returns 100Price range 75Avg price 93Brand share 40Review moat 43Quality gap 43
This niche Category average · 1,367 niches

Is Rohkakao profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rohkakao is a €596K/yr Amazon Germany market (505K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 51/100.

Rohkakao: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -45.0% over the last 90 days and 5.3% of searches end in a purchase.

€596K

revenue / yr

Units sold / yr30K
Search volume / yr-45.0%505K
Conversion rate5.3%
Avg price€22.12

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 20
Top-5 product click share59%
Open market19%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement96%
New entrants (1y)7· 4 succeeded
Avg rating4.5★
Avg reviews2,203

Top Rohkakao products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€30K€60K€89K€119K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

16%

  • vom-Achterhof32%
  • Wohltuer23%
  • NaturaleBio20%
  • SÜSSUNDCLEVER.DE est 20164%
  • Papa Inti3%
  • koawach3%
  • Open — no brand owns it (9 brands, 16%)

Rohkakao demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume505KCVR5.3%Products25Brands15Top 5 Brands81%OOS Rate20.2%Rating4.5★Reviews2,203Avg BSR#78
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.3×

Top Rohkakao search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rohkakao168K/yr
  • achterhof60K/yr
  • rohkakao pulver bio63K/yr
  • bio kakaopulver32K/yr
  • kakaopulver bio26K/yr
  • roh kakao22K/yr
  • bio kakao16K/yr
  • rohkakao bio18K/yr
  • kakao bio15K/yr
  • kakaopulver stark entölt12K/yr

What reviews say buyers love and hate about Rohkakao

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Geschmack insgesamt25%

mmmh schmeckt super

Geschmack18%

Super schokoladig

Qualität insgesamt17%

Super Produkt

Süße5%

bester kakao

Vegan/Biologisch4%

Superfood in bester Bio-Qualität

What buyers complain about

58% of reviews
Geschmack insgesamt21%

Geschmack wenig intensiv

Geschmack10%

Null Geschmack nach Kakao

Bitter7%

Etwas Bitter

Preis-Leistungs-Verhältnis6%

Teures Pulver

Qualität insgesamt4%

Sehr unkonstante Qualität und veränderter Geschmack

Common Rohkakao questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rohkakao 51/100 on Amazon Germany — Worth a look. The niche generates €596K/yr across 25 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved -45.0% over the last 90 days.
Search demand for Rohkakao on Amazon Germany peaks in Feb–Nov, where the busiest month runs 2.3× the quietest.