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51

rohkakao

Worth a look

Shows low returns (0.0%), but soft demand (-45.0% this quarter) keeps it on the watch list.

Market size 64Growth 3Conversion 61Competition 43Returns 100Price range 75Avg price 93Brand share 40Review moat 43Quality gap 43

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great€22.12

avg listing price — sweet spot $15–$100

Price range

Great€3.45–€48.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€596K

€596K/yr · 505K searches

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,202.72

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, rohkakao is a €596K/yr Amazon Germany market (505K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

rohkakao market data

Units sold / yr
25K–30K
avg 500–750/product
Revenue / yr
€553K–€664K
units × avg price
Conversion rate
5.3%
Avg BSR
#78
Page quality
0%
Prime
80%
Sponsored
96%
Out of stock
20.2%
Avg brand age
64 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

16%

  • vom-Achterhof32%
  • Wohltuer23%
  • NaturaleBio20%
  • SÜSSUNDCLEVER.DE est 20164%
  • Papa Inti3%
  • koawach3%
  • Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.3×

Top rohkakao search terms

  • rohkakao168K/yr
  • achterhof60K/yr
  • rohkakao pulver bio63K/yr
  • bio kakaopulver32K/yr
  • kakaopulver bio26K/yr
  • roh kakao22K/yr
  • bio kakao16K/yr
  • rohkakao bio18K/yr
  • kakao bio15K/yr
  • kakaopulver stark entölt12K/yr
All search terms

Top rohkakao products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€30K10%€60K15%€89K20%€119K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rohkakao

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“mmmh schmeckt super”

Geschmack18%

“Super schokoladig”

Qualität insgesamt17%

“Super Produkt”

Süße5%

“bester kakao”

Vegan/Biologisch4%

“Superfood in bester Bio-Qualität”

Backen4%

“Rohkakao top Qualität”

Löslichkeit3%

“bei richtiger Mischung”

Geruch3%

“Aromatisch”

Preis-Leistungs-Verhältnis3%

“Preis/Leistung super”

Natürliche Inhaltsstoffe2%

“Naturale”

What buyers complain about

Geschmack insgesamt21%

“Geschmack wenig intensiv”

Geschmack10%

“Null Geschmack nach Kakao”

Bitter7%

“Etwas Bitter”

Preis-Leistungs-Verhältnis6%

“Teures Pulver”

Qualität insgesamt4%

“Sehr unkonstante Qualität und veränderter Geschmack”

Brock/Klump/Sammlung3%

“bildet oft Klumpen”

Farbe2%

“die Farbe ist sehr blass.”

beworben Vs Tatsächliches Produkt2%

“Toll, ich finde das irreführend”

Würzigkeit2%

“Für mich zu herb”

Geruch2%

“Geschmack und Geruch undefinierbar”

Common questions

Is rohkakao profitable to sell on Amazon Germany?
The niche generates €596K/yr across 25 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the rohkakao niche?
15 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in rohkakao?
Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Bitter. The return rate is 0.0%.
When does demand for rohkakao peak?
Demand peaks in Feb–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the rohkakao niche?
Listings span €3.45–€48.95; the average listing price is €22.12 (sweet spot $15–$100). The average incumbent carries 2,203 reviews — the moat a new listing must climb.