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Roher Honig

Fail

Demand is soft, at -19.7% this quarter, so Roher Honig is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€89K/yr103K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
63%top-5 click share · 11 brands · 12 sellers

Flapen Score

Roher Honig against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Roher Honig is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roher Honig market on Amazon at a glance

Shoppers on Amazon Germany searched for Roher Honig 103K times last year and spent an estimated €89K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
5.6%
Market size, estimated
€89Ka year
Peak month
January2.5× the quietest month
Top search term
rohhonig27K searches a year

02 · Price

A sale here is worth €15.36.

Listings sell for €15.36 on average, from €7.83 to €26.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €15.36 that is €4K to €8K a year per listing.

Average price
€15.36inside the $15 to $100 sweet spot
Price range
€7.83–€26.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #54 within Koch- & Backzutaten. It carries 1,447 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
75%
Out of stock, average day
2.4%
Average rank
#54in Koch- & Backzutaten
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,447per listing
Listings tracked
20

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Roher Honig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • Brand 128%
  • Brand 222%
  • Brand 316%
  • Brand 411%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (5 brands, 8%)

Demand

Roher Honig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Roher Honig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rohhonig27K/yr
  • roher honig18K/yr
  • raw honey11K/yr
  • rohhonig bio aus deutschland12K/yr
  • roh honig10K/yr
  • roher honig bio unbehandelt8K/yr
  • rohhonig bio5K/yr
  • honig roh4K/yr
  • roh honig bio3K/yr
  • miel3K/yr

Reviews and returns

What reviews say buyers love and hate about Roher Honig

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Geschmack insgesamt”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Roher Honig questions

Answered from the same tracked data.