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Roggenmehl

Fail

The top 5 brands take 100% of clicks, so Roggenmehl is a Fail.

Flapen Score
34
34 / 100
Ranks 1,260 of 1,367 Lebensmittel & Getränke niches · −12 vs the category median of 46
Market size
€129K/yr151K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
93%top-5 click share · 5 brands · 10 sellers

Flapen Score

Roggenmehl against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Roggenmehl is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roggenmehl market on Amazon at a glance

Shoppers on Amazon Germany searched for Roggenmehl 151K times last year and spent an estimated €129K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
11.9%
Market size, estimated
€129Ka year
Peak month
March2.0× the quietest month
Top search term
roggenmehl 115051K searches a year

02 · Price

A sale here is worth €7.20.

Listings sell for €7.20 on average, from €1.23 to €18.14. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €7.20 that is €11K to €14K a year per listing.

Average price
€7.20under the $15 to $100 sweet spot
Price range
€1.23–€18.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
€11K–€14K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #78 within Koch- & Backzutaten. It carries 261 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
57%
Out of stock, average day
3.0%
Average rank
#78in Koch- & Backzutaten
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
261per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Roggenmehl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 213%
  • Brand 39%
  • Brand 44%
  • Brand 54%

Demand

Roggenmehl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Roggenmehl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roggenmehl 115051K/yr
  • roggenmehl39K/yr
  • roggenvollkornmehl24K/yr
  • vollkornmehl16K/yr
  • alnatura mehl6K/yr
  • roggenmehl 1150 bio4K/yr
  • bio mehl4K/yr
  • roggenvollkornmehl bio3K/yr
  • vollkornmehl für brot3K/yr

Reviews and returns

What reviews say buyers love and hate about Roggenmehl

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Backen”
50%of negative reviews mention “Haltbarkeit”
<0.1%of orders come back, a rate Amazon rounds to zero
“Erstens war es nur noch drei Monate haltbar”
A buyer, on “Haltbarkeit”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Roggenmehl questions

Answered from the same tracked data.