How competitive is the Reiswaffeln niche on Amazon Germany?

12 brands and 22 sellers compete in Reiswaffeln on Amazon Germany. The top 5 Reiswaffeln products take 38% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Reiswaffeln?

Reiswaffeln buyers on Amazon Germany complain most about Geschmack insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Reiswaffeln niche?

Reiswaffeln sells for €9.10 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.62–€36.35. The average incumbent carries 102 reviews — the moat a new listing must climb.

Reiswaffeln

Reiswaffeln shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46

This niche Category average · 1,367 niches

Is Reiswaffeln profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reiswaffeln is a €250K/yr Amazon Germany market (281K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Reiswaffeln: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.4% over the last 90 days and 9.8% of searches end in a purchase.

€250K

revenue / yr

Units sold / yr80K

Search volume / yr-8.4%281K

Conversion rate9.8%

Avg price€9.10

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers12 · 22

Top-5 product click share38%

Open market6%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Top Reiswaffeln products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alnatura Bio Reiswaffeln - mit Salz 100g

Price: €0.72
Rating: 4.5/5
Reviews: 199
Age: 7y ago

Alnatura Linsenwaffeln mit Meersalz 1 x 100 g

Price: €1.39
Rating: 4.8/5
Reviews: 34
Age: 5y ago

Alnatura Bio Maiswaffeln Natur 110g

Price: €0.71
Rating: 4.6/5
Reviews: 218
Age: 7y ago

Alnatura Bio Reiswaffeln ohne Salz 100g

Price: €0.87
Rating: 4.6/5
Reviews: 186
Age: 6y ago

Alnatura Bio Reiswaffeln Schoko 100 g

Price: €1.78
Rating: 4.4/5
Reviews: 191
Age: 7y ago

Newest

by launch date

Alnatura Bio Reiswaffeln Joghurt-Erdbeer 100 g

Price: €2.21
Rating: 4.6/5
Reviews: 37
Age: 7mo ago

Alnatura Bio Reiswaffeln Apfel-Himbeere 35 g

Price: €1.08
Rating: 4.2/5
Reviews: 7
Age: 9mo ago

Wasa Knäckebrot Tasty Snacks Cinnamon Rounds 267g

Price: €2.79
Rating: 4.7/5
Reviews: 221
Age: 1y ago

Edeka Bio Linsenwaffeln High Protein VPE (12x90g Packung) + usy Block

Price: €21.32
Rating: 5.0/5
Reviews: 10
Age: 2y ago

Edeka Bio Linsenwaffeln High Protein 6er Pack (6x90g Packung) + usy Block

Price: €10.97
Rating: 4.7/5
Reviews: 14
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

38%

Top 20: 86%

Open market

Alnatura83%
usy4%
Pufai3%
bioZentrale2%
Reishunger2%
Wasa2%
Open — no brand owns it (6 brands, 5%)

Reiswaffeln demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume281KCVR9.8%Products36Brands12Top 5 Brands94%OOS Rate9.4%Rating4.4★Reviews102Avg BSR#58

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Top Reiswaffeln search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

reiswaffeln95K/yr -12.3%12.0% conv.
linsenwaffeln58K/yr -7.2%5.8% conv.
maiswaffeln28K/yr +9.0%13.5% conv.
reiswaffeln mit schokolade25K/yr -25.2%7.4% conv.
reiswaffeln mit geschmack23K/yr -6.4%3.5% conv.
maiswaffeln mit geschmack7K/yr +8.7%0.9% conv.
linsenwaffeln oriental5K/yr +62.9%0.2% conv.
reiswaffel7K/yr -1.7%13.8% conv.
reiswaffeln mit joghurt6K/yr -17.1%7.5% conv.
alnatura reiswaffeln6K/yr +19.3%14.1% conv.

What reviews say buyers love and hate about Reiswaffeln

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Geschmack insgesamt58%

“Super Snack fur Kinder”

Geschmack8%

“Leckere Snack Packs”

Qualität insgesamt5%

“Sehr gute Qualität”

Knusprigkeit4%

“Knuspriger”

Süße4%

“Super Alternative zu Süßigkeiten”

What buyers complain about

69% of reviews

Geschmack insgesamt18%

“Schmeckt nicht besonders”

Gesamtgröße13%

“mini”

Preis-Leistungs-Verhältnis12%

“Etwas teuer”

Abgestanden/verfault/verwöhnt7%

“IGITT”

Salzgehalt5%

“Aber es könnte noch salziger sein”

Common Reiswaffeln questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reiswaffeln 56/100 on Amazon Germany — Worth a look. The niche generates €250K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.