Is reiswaffeln profitable to sell on Amazon Germany?

The niche generates €250K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the reiswaffeln niche?

12 brands and 22 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in reiswaffeln?

Top complaints mined from reviews: Geschmack insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for reiswaffeln peak?

Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.

What does it cost to enter the reiswaffeln niche?

Listings span €0.62–€36.35; the average listing price is €9.10 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.

reiswaffeln

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great101.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Price range

Good€0.62–€36.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€250K

€250K/yr · 281K searches

Avg price

Okay€9.10

avg listing price — sweet spot $15–$100

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, reiswaffeln is a €250K/yr Amazon Germany market (281K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

reiswaffeln market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: €546K–€728K; units × avg price
Conversion rate: 9.8%
Avg BSR: #58
Page quality: 0%
Prime: 72%
Sponsored: 25%
Out of stock: 9.4%
Avg brand age: 61 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

38%

Top 20: 86%

Open market

Alnatura83%
usy4%
Pufai3%
bioZentrale2%
Reishunger2%
Wasa2%
Open — no brand owns it (6 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -8.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Open Trend

Top reiswaffeln search terms

reiswaffeln95K/yr -12.3%12.0% conv.
linsenwaffeln58K/yr -7.2%5.8% conv.
maiswaffeln28K/yr +9.0%13.5% conv.
reiswaffeln mit schokolade25K/yr -25.2%7.4% conv.
reiswaffeln mit geschmack23K/yr -6.4%3.5% conv.
maiswaffeln mit geschmack7K/yr +8.7%0.9% conv.
linsenwaffeln oriental5K/yr +62.9%0.2% conv.
reiswaffel7K/yr -1.7%13.8% conv.
reiswaffeln mit joghurt6K/yr -17.1%7.5% conv.
alnatura reiswaffeln6K/yr +19.3%14.1% conv.

All search terms

Top reiswaffeln products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura Bio Reiswaffeln - mit Salz 100g

Alnatura€0.724.5★199 rev

Alnatura Linsenwaffeln mit Meersalz 1 x 100 g

Alnatura€1.394.8★34 rev

Alnatura Bio Maiswaffeln Natur 110g

Alnatura€0.714.6★218 rev

Alnatura Bio Reiswaffeln ohne Salz 100g

Alnatura€0.874.6★186 rev

Alnatura Bio Reiswaffeln Schoko 100 g

Alnatura€1.784.4★191 rev

Newest

by launch date

Alnatura Bio Reiswaffeln Joghurt-Erdbeer 100 g

Alnatura€2.2137 rev

7mo ago

Alnatura Bio Reiswaffeln Apfel-Himbeere 35 g

Alnatura€1.087 rev

9mo ago

Wasa Knäckebrot Tasty Snacks Cinnamon Rounds 267g

Wasa€2.79221 rev

1y ago

Edeka Bio Linsenwaffeln High Protein VPE (12x90g Packung) + usy Block

usy€21.3210 rev

2y ago

Edeka Bio Linsenwaffeln High Protein 6er Pack (6x90g Packung) + usy Block

usy€10.9714 rev

2y ago

What buyers say about reiswaffeln

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt58%

“Super Snack fur Kinder”

Geschmack8%

“Leckere Snack Packs”

Qualität insgesamt5%

“Sehr gute Qualität”

Knusprigkeit4%

“Knuspriger”

Süße4%

“Super Alternative zu Süßigkeiten”

Backen3%

“Beste Waffeln”

Preis-Leistungs-Verhältnis2%

“Top Preis-Leistung”

Ernährungs Gehalt2%

“Lecker, gut verdaulich, wenig Kohlenhydrate”

Gesundheitliche Vorteile – insgesamt2%

“Sehr gut bekömmlich und einfach so für zwischendurch wenn der kleine Hunger kommt”

Vegan/Biologisch2%

“für vegan Gluten frei und organic doch noch fair.”

What buyers complain about

Geschmack insgesamt18%

“Schmeckt nicht besonders”

Gesamtgröße13%

“mini”

Preis-Leistungs-Verhältnis12%

“Etwas teuer”

Abgestanden/verfault/verwöhnt7%

“IGITT”

Salzgehalt5%

“Aber es könnte noch salziger sein”

Geschmack3%

“Schlechter Geschmack und wirken alt”

Dicke3%

“Dünn, klein – und trotzdem absolut süchtig machend”

Feucht/Trocken3%

“Ok. Soweit ok, etwas trocken”

Funktionalität insgesamt2%

“Geht so nicht”

Qualität insgesamt2%

“Schrott”

Common questions

Is reiswaffeln profitable to sell on Amazon Germany?: The niche generates €250K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the reiswaffeln niche?: 12 brands and 22 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in reiswaffeln?: Top complaints mined from reviews: Geschmack insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for reiswaffeln peak?: Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
What does it cost to enter the reiswaffeln niche?: Listings span €0.62–€36.35; the average listing price is €9.10 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.