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reismehl

Skip it

Soft demand (-26.8% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 12Conversion 96Competition 20Returns 100Price range 29Avg price 21Brand share 40Review moat 93Quality gap 55

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great143.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay€148K

€148K/yr · 147K searches

Price range

Okay€1.18–€20.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€7.61

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-26.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, reismehl is a €148K/yr Amazon Germany market (147K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

reismehl market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
€114K–€152K
units × avg price
Conversion rate
13.3%
Avg BSR
#130
Page quality
0%
Prime
53%
Sponsored
40%
Out of stock
15.7%
Avg brand age
64 months
Avg seller age
188 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

13%

  • Green Essence28%
  • NATURGREEN21%
  • Veggy Duck13%
  • Bauck12%
  • 1mal1japan8%
  • Cock5%
  • Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top reismehl search terms

  • reismehl105K/yr
  • reismehl zum brot backen7K/yr
  • rice flour9K/yr
  • reismehl glutenfrei13K/yr
  • reismehl bio7K/yr
  • reis mehl4K/yr
All search terms

Top reismehl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€15K20%€30K30%€44K40%€59K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about reismehl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt49%

“Es ist ein sehr gutes Produkt”

Sauer10%

“Perfekt zum Sauerteigbrot backen”

Geschmack insgesamt6%

“Super Klebreis - hat geschmeckt”

Ernährungs Gehalt5%

“Top Qualität für glutenfreie Ernährung –”

Knusprigkeit5%

“Wird super knusprig”

Preis-Leistungs-Verhältnis5%

“Super Preis Leistungsverhälnis”

Kochanleitung3%

“Für die glutenfreie Ernährung ist es für mich ein fester Bestandteil in der Küche und eignet sich hervorragend zum Backen und Kochen”

Backen3%

“Für die glutenfreie Ernährung ist es für mich ein fester Bestandteil in der Küche und eignet sich hervorragend zum Backen und Kochen”

Design insgesamt2%

“Gute Verarbeitung”

Löslichkeit1%

“Es lässt sich perfekt mit Whey Protein im Shaker mischen oder einfach in den Joghurt rühren”

What buyers complain about

Preis-Leistungs-Verhältnis28%

“Teuer”

Sauer11%

“das Zeug kann man nicht lange stehen lassen weil es dann gleich sauer wird”

Geschmack insgesamt11%

“Geschmack sehr schlecht”

beworben Vs Tatsächliches Produkt11%

“Allerdings finde ich die Beschreibung leider etwas "irreführend",”

Textur/Konsistenz – insgesamt8%

“Schlechte Konsistenz, keine Löslichkeit”

Geschmack8%

“Geschmacklich und von der Konsistenz enttäuschend”

Qualität insgesamt6%

“Nicht gut”

Haftung/Klebrigkeit2%

“Es bekommt eine eher klebrige oder teils sandige Textur, die nicht so cremig ist, wie man es von hochwertigem Reismehl gewohnt ist”

Top return reasons

Geschmack insgesamt50%
Materialqualität25%
beworben Vs Tatsächliches Produkt25%

Common questions

Is reismehl profitable to sell on Amazon Germany?
The niche generates €148K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (46/100).
How competitive is the reismehl niche?
12 brands and 24 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in reismehl?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Sauer, Geschmack insgesamt. The return rate is 0.1%.
When does demand for reismehl peak?
Demand peaks in Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the reismehl niche?
Listings span €1.18–€20.60; the average listing price is €7.61 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.