How competitive is the Reis 20kg niche on Amazon Germany?

6 brands and 43 sellers compete in Reis 20kg on Amazon Germany. The top 5 Reis 20kg products take 89% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Reis 20kg?

Reis 20kg buyers on Amazon Germany complain most about Geruch, Qualität insgesamt, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Reis 20kg niche?

Reis 20kg sells for €21.18 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €2.78–€46.70. The average incumbent carries 745 reviews — the moat a new listing must climb.

Reis 20kg

Reis 20kg shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46

This niche Category average · 1,367 niches

Is Reis 20kg profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reis 20kg is a €1.5M/yr Amazon Germany market (839K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 50/100.

Reis 20kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.3% over the last 90 days and 8.6% of searches end in a purchase.

€1.5M

revenue / yr

Units sold / yr100K

Search volume / yr-28.3%839K

Conversion rate8.6%

Avg price€21.18

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 43

Top-5 product click share89%

Open market3%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Reis 20kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Royal Tiger Reis Jasmin 1er Pack (1 x 18 kg)

Price: €31.67
Rating: 4.6/5
Reviews: 2,773
Age: 13y ago

[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA

Price: €12.59
Rating: 4.6/5
Reviews: 697
Age: 12y ago

Royal Thai Rice Langkorn Jasmin Duftreis 18 kg

Price: €46.70
Rating: 4.6/5
Reviews: 244
Age: 13y ago

Royal Tiger Reis Jasmin bruch 1er Pack (1 x 18 kg)

Price: €27.70
Rating: 4.0/5
Reviews: 439
Age: 9y ago

Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)

Price: €21.74
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

Newest

by launch date

Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)

Price: €21.74
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

Daawat Extra Long Basmati Rice with Exceptional Length Aromatic Flavour Fluffy Grains Elongates up to 24mm when Cooked Non-Sticky and Ideal for all types of Dishes - 5Kg

Price: €17.53
Rating: 4.4/5
Reviews: 203
Age: 3y ago

BENS ORIGINAL Express Reis Basmati 6 x 220g

Price: €8.74
Rating: 4.7/5
Reviews: 1,379
Age: 3y ago

Alnatura Bio Langkornreis Parboiled 1kg

Price: €2.78
Rating: 4.4/5
Reviews: 220
Age: 7y ago

Royal Tiger Reis Jasmin bruch 1er Pack (1 x 18 kg)

Price: €27.70
Rating: 4.0/5
Reviews: 439
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

ROYAL TIGER76%
Royal Thai8%
Watani6%
Ben's Original5%
Alnatura3%
Daawat3%
Open — no brand owns it (0%)

Reis 20kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume839KCVR8.6%Products8Brands6Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews745Avg BSR#65

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Top Reis 20kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

reis399K/yr -30.7%1.4% conv.
rice105K/yr -13.7%2.3% conv.
jasmin reis92K/yr -27.2%4.4% conv.
basmati reis80K/yr -21.6%0.5% conv.
jasmine rice16K/yr -19.6%5.6% conv.
reis 10kg21K/yr -48.3%1.5% conv.
basmati rice11K/yr -3.3%0.3% conv.
reis 20kg17K/yr -50.0%2.4% conv.
basmatireis12K/yr -22.6%0.4% conv.
basmati reis 20kg13K/yr -47.2%0.9% conv.

What reviews say buyers love and hate about Reis 20kg

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Geschmack insgesamt37%

“Bester Reis”

Qualität insgesamt19%

“Super Qualität Reis”

Preis-Leistungs-Verhältnis13%

“bester preis”

Geschmack6%

“Guter Geschmack, wenig Duft”

Kochanleitung4%

“Sehr guter Reis”

What buyers complain about

73% of reviews

Geruch25%

“Keinen Duft und wenig Aroma”

Qualität insgesamt16%

“Leider schlechteste Qualität”

Feucht/Trocken5%

“Ziemlich trocken”

Abgestanden/verfault/verwöhnt5%

“Würmer im Reis”

Kontamination5%

“Schädlingsbefall”

Common Reis 20kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reis 20kg 50/100 on Amazon Germany — Worth a look. The niche generates €1.5M/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.3% over the last 90 days.