Is reis 20kg profitable to sell on Amazon Germany?

The niche generates €1.5M/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the reis 20kg niche?

6 brands and 43 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in reis 20kg?

Top complaints mined from reviews: Geruch, Qualität insgesamt, Feucht/Trocken. The return rate is 0.0%.

When does demand for reis 20kg peak?

Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the reis 20kg niche?

Listings span €2.78–€46.70; the average listing price is €21.18 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.

reis 20kg

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great€21.18

avg listing price — sweet spot $15–$100

Market size

Great€1.5M

€1.5M/yr · 839K searches

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Good€2.78–€46.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good744.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, reis 20kg is a €1.5M/yr Amazon Germany market (839K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

reis 20kg market data

Units sold / yr: 80K–100K; avg 10,000–12,500/product
Revenue / yr: €1.7M–€2.1M; units × avg price
Conversion rate: 8.6%
Avg BSR: #65
Page quality: 0%
Prime: 63%
Sponsored: 25%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

ROYAL TIGER76%
Royal Thai8%
Watani6%
Ben's Original5%
Alnatura3%
Daawat3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top reis 20kg search terms

reis399K/yr -30.7%1.4% conv.
rice105K/yr -13.7%2.3% conv.
jasmin reis92K/yr -27.2%4.4% conv.
basmati reis80K/yr -21.6%0.5% conv.
jasmine rice16K/yr -19.6%5.6% conv.
reis 10kg21K/yr -48.3%1.5% conv.
basmati rice11K/yr -3.3%0.3% conv.
reis 20kg17K/yr -50.0%2.4% conv.
basmatireis12K/yr -22.6%0.4% conv.
basmati reis 20kg13K/yr -47.2%0.9% conv.

All search terms

Top reis 20kg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Royal Tiger Reis Jasmin 1er Pack (1 x 18 kg)

ROYAL TIGER€31.674.6★2,773 rev

[ 5kg ] ROYAL TIGER Jasmin Duftreis / Jasmin Reis ganz / Jasmine Rice AAA

ROYAL TIGER€12.594.6★697 rev

Royal Thai Rice Langkorn Jasmin Duftreis 18 kg

Royal Thai€46.704.6★244 rev

Royal Tiger Reis Jasmin bruch 1er Pack (1 x 18 kg)

ROYAL TIGER€27.704.0★439 rev

Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)

Watani€21.745.0★2 rev

Newest

by launch date

Watani Premium Basmati Reis 5 kg Aromatischer Duftender & Lockerer Extra Langkorn 1121 aus Indien und Pakistan (5kg)

Watani€21.742 rev

9mo ago

Daawat Extra Long Basmati Rice with Exceptional Length Aromatic Flavour Fluffy Grains Elongates up to 24mm when Cooked Non-Sticky and Ideal for all types of Dishes - 5Kg

Daawat€17.53203 rev

3y ago

BENS ORIGINAL Express Reis Basmati 6 x 220g

Ben's Original€8.741,379 rev

3y ago

Alnatura Bio Langkornreis Parboiled 1kg

Alnatura€2.78220 rev

7y ago

Royal Tiger Reis Jasmin bruch 1er Pack (1 x 18 kg)

ROYAL TIGER€27.70439 rev

9y ago

What buyers say about reis 20kg

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt37%

“Bester Reis”

Qualität insgesamt19%

“Super Qualität Reis”

Preis-Leistungs-Verhältnis13%

“bester preis”

Geschmack6%

“Guter Geschmack, wenig Duft”

Kochanleitung4%

“Sehr guter Reis”

Geruch4%

“wenig Duft”

Backen4%

“Der beste Reis”

beworben Vs Tatsächliches Produkt2%

“Alles top wie beschrieben”

Inhaltsstoffe – insgesamt2%

“Sehr guter Reis da macht man nichts falsch damit”

Frische1%

“Wirkt frisch”

What buyers complain about

Geruch25%

“Keinen Duft und wenig Aroma”

Qualität insgesamt16%

“Leider schlechteste Qualität”

Feucht/Trocken5%

“Ziemlich trocken”

Abgestanden/verfault/verwöhnt5%

“Würmer im Reis”

Kontamination5%

“Schädlingsbefall”

Pulverisiert/zerbröselt5%

“Zerbröselt schon in der Hand”

Geschmack4%

“Ich find es geschmacklich ziemlich fad und trocken”

Kochanleitung3%

“Kann aber nur 3 Sterne geben, weil er nach dem kochen nicht so gut aufgeht wie ich es von anderen Jasminreis Sorten gewohnt bin”

Textur/Konsistenz – insgesamt2%

“konsistenz erinnert etwas an klebe reis”

Brock/Klump/Sammlung2%

“andererseits klebt er ein wenig zusammen.”

Common questions

Is reis 20kg profitable to sell on Amazon Germany?: The niche generates €1.5M/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the reis 20kg niche?: 6 brands and 43 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in reis 20kg?: Top complaints mined from reviews: Geruch, Qualität insgesamt, Feucht/Trocken. The return rate is 0.0%.
When does demand for reis 20kg peak?: Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
What does it cost to enter the reis 20kg niche?: Listings span €2.78–€46.70; the average listing price is €21.18 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.