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Red Astaire Aroma 30ml

Fail

Shoppers spend an estimated $2K a year here, so Red Astaire Aroma 30ml is a Fail.

Flapen Score
34
34 / 100
Ranks 1,260 of 1,367 Lebensmittel & Getränke niches · −12 vs the category median of 46
Market size
€2K/yr15K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
81%top-5 click share · 6 brands · 9 sellers

Flapen Score

Red Astaire Aroma 30ml against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Red Astaire Aroma 30ml is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Astaire Aroma 30ml market on Amazon at a glance

Shoppers on Amazon Germany searched for Red Astaire Aroma 30ml 15K times last year and spent an estimated €2K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.2%
Market size, estimated
€2Ka year
Peak month
September2.1× the quietest month
Top search term
red astaire aroma 30ml8K searches a year

02 · Price

A sale here is worth €10.39.

Listings sell for €10.39 on average, from €7.34 to €16.54. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €10.39 that is €0 to €1K a year per listing.

Average price
€10.39under the $15 to $100 sweet spot
Price range
€7.34–€16.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #34 within Getränke, Kaffee & Tee. It carries 442 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
0.6%
Average rank
#34in Getränke, Kaffee & Tee
Average rating
3.99 starsAmazon Germany average 4.37 stars
Average reviews
442per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Red Astaire Aroma 30ml products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 223%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (0%)

Demand

Red Astaire Aroma 30ml search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Red Astaire Aroma 30ml search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red astaire aroma 30ml8K/yr
  • red astaire4K/yr
  • red astaire aroma2K/yr
  • red astaire liquid976/yr

Reviews and returns

What reviews say buyers love and hate about Red Astaire Aroma 30ml

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Geschmack insgesamt”
27%of negative reviews mention “Geschmack insgesamt”
0.3%of orders come back
“Undefinierbarer Geschmack”
A buyer, on “Geschmack insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Astaire Aroma 30ml questions

Answered from the same tracked data.