How competitive is the Rapsöl niche on Amazon Germany?

10 brands and 15 sellers compete in Rapsöl on Amazon Germany. The top 5 Rapsöl products take 79% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Rapsöl?

Rapsöl buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Ölig/fettig, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Rapsöl niche?

Rapsöl sells for €10.01 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.49–€28.13. The average incumbent carries 306 reviews — the moat a new listing must climb.

Rapsöl

soft demand (-28.6% this quarter) — Rapsöl doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46

This niche Category average · 1,367 niches

Is Rapsöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rapsöl is a €139K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.

Rapsöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.6% over the last 90 days and 13.2% of searches end in a purchase.

€139K

revenue / yr

Units sold / yr20K

Search volume / yr-28.6%106K

Conversion rate13.2%

Avg price€10.01

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 15

Top-5 product click share79%

Open market14%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Rapsöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alnatura Bio Rapsöl Nativ 0 5 l

Price: €2.05
Rating: 4.8/5
Reviews: 163
Age: 2y ago

by Amazon Bio Rapsöl Kaltgepresst 1L

Price: €3.68
Rating: 4.6/5
Reviews: 237
Age: 1y ago

by Amazon Pflanzliches Öl 1L

Price: €2.05
Rating: 4.6/5
Reviews: 258
Age: 11mo ago

Jeden Tag Rapsöl 1 l

Price: €1.58
Rating: 4.6/5
Reviews: 433
Age: 9y ago

ALBAÖL - schwedische Rapsöl-Zubereitung mit Buttergeschmack 750ml (1 x 750ml Flasche)

Price: €6.34
Rating: 4.7/5
Reviews: 1,828
Age: 6y ago

Newest

by launch date

Rapsöl 6 x 1 Liter Speiseöl aus Raps zum Kochen Braten Frittieren & Backen 6er Pack Gut und Günstig Rapsöl Pflanzenöl 6 L

Price: €20.47
Rating: 4.8/5
Reviews: 6
Age: 9mo ago

by Amazon Pflanzliches Öl 1L

Price: €2.05
Rating: 4.6/5
Reviews: 258
Age: 11mo ago

by Amazon Bio Rapsöl Kaltgepresst 1L

Price: €3.68
Rating: 4.6/5
Reviews: 237
Age: 1y ago

Bio-Rapsöl nativ 500 ml kaltgepresst angebaut und abgefüllt in Oberbayern Naturland Landwirtschaft für eine vegane und glutenfreie Ernährung geeignet

Price: €7.99
Rating: 4.6/5
Reviews: 54
Age: 1y ago

Bio-Rapsöl nativ 2x500 ml (1000 ml) kaltgepresst angebaut und abgefüllt in Oberbayern Naturland Landwirtschaft für eine vegane und glutenfreie Ernährung geeignet

Price: €14.21
Rating: 4.6/5
Reviews: 54
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

by Amazon34%
Alnatura32%
Jeden Tag11%
Albaöl5%
Ölmühle Kleeschulte5%
BIO-Manufaktur ERBER 100% Natur5%
Open — no brand owns it (4 brands, 9%)

Rapsöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR13.2%Products14Brands10Top 5 Brands86%OOS Rate4.6%Rating4.7★Reviews306Avg BSR#35

Peak months: Mar · busiest ÷ quietest = 1.5×

Top Rapsöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rapsöl80K/yr -34.1%10.9% conv.
rapsöl zum braten5K/yr +13.0%5.8% conv.
rapsöl raffiniert6K/yr -3.8%1.9% conv.
raffiniertes rapsöl4K/yr -0.3%2.4% conv.
rapsöl bio4K/yr -37.4%12.7% conv.
bio rapsöl3K/yr -19.6%9.0% conv.
rapsöl kaltgepresst3K/yr -22.6%9.4% conv.

What reviews say buyers love and hate about Rapsöl

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Ölig/fettig18%

“Bestes Rapsöl”

Geschmack insgesamt18%

“Gutes Speiseöl”

Qualität insgesamt17%

“Top Qualität”

Geschmack14%

“Bester Geschmack”

Preis-Leistungs-Verhältnis10%

“Top Artikel, Preis/Leistung super”

What buyers complain about

93% of reviews

Preis-Leistungs-Verhältnis19%

“dafür etwas teuer”

Ölig/fettig18%

“Beide Öle spritzen”

Geruch13%

“Eh sorry, es riecht beim Braten unangenehm, um nicht zu sagen...es stinkt.”

Farbe11%

“Dunkler als geröstetes schwarzes Sesamöl”

Inhaltsstoffe – insgesamt8%

“Zu schade zum Braten oder erhitzen (Verlust wertvollen Inhaltsstoffe),.”

Common Rapsöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rapsöl 42/100 on Amazon Germany — Skip it. The niche generates €139K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -28.6% over the last 90 days.