- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €139K/yr106K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 15 sellers
Flapen Score
Rapsöl against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Rapsöl is stronger. Inside it, weaker.
Market
The Rapsöl market on Amazon at a glance
Shoppers on Amazon Germany searched for Rapsöl 106K times last year and spent an estimated €139K. The top 5 brands take 86% of clicks. Demand peaks in Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €139K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 13.2%
- Market size, estimated
- €139Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- rapsöl80K searches a year
02 · Price
A sale here is worth €10.01.
Listings sell for €10.01 on average, from €1.49 to €28.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €10.01 that is €8K to €10K a year per listing.
- Average price
- €10.01under the $15 to $100 sweet spot
- Price range
- €1.49–€28.13
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €8K–€10K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #35 within Öl, Essig & Dressings. It carries 306 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 4.6%
- Average rank
- #35in Öl, Essig & Dressings
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 306per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Rapsöl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- Brand 134%
- Brand 232%
- Brand 311%
- Brand 45%
- Brand 55%
- Brand 65%
- Open — no brand owns it (4 brands, 9%)
Demand
Rapsöl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.5×
Search terms
Top Rapsöl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rapsöl80K/yr
- rapsöl zum braten5K/yr
- rapsöl raffiniert6K/yr
- raffiniertes rapsöl4K/yr
- rapsöl bio4K/yr
- bio rapsöl3K/yr
- rapsöl kaltgepresst3K/yr
Reviews and returns
What reviews say buyers love and hate about Rapsöl
We read the reviews and the return reasons for every product selling here.
“dafür etwas teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rapsöl questions
Answered from the same tracked data.









