Is Raffaello profitable to sell on Amazon Germany?

Flapen scores Raffaello 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €254K a year across 6 tracked products. Search demand grew -14.2% in the last 90 days.

How competitive is the Raffaello niche on Amazon Germany?

2 brands and 15 sellers compete in Raffaello on Amazon Germany. The top 5 Raffaello products take 97% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Raffaello?

Raffaello buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Weiches Gefühl. An estimated 0.1% of orders come back.

When does demand for Raffaello peak?

Search demand for Raffaello on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Raffaello niche?

Raffaello sells for €16.27 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €1.94 to €43.58. The average product has 755 reviews, the count a new listing must catch up to.

Raffaello

Fail

The top 5 brands take 100% of clicks, so Raffaello is a Fail.

Flapen Score: 41
41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size: €254K/yr190K searches / yr
90-day growth: -14.2%search demand this quarter
Competition: 97%top-5 click share · 2 brands · 15 sellers

Flapen Score

Raffaello against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Raffaello is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Raffaello market on Amazon at a glance

Shoppers on Amazon Germany searched for Raffaello 190K times last year and spent an estimated €254K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €254K a year.

Searches, last 12 months: 190K
Growth, 90 days vs prior 90: -14.2%
Conversion, latest week: 8.2%
Market size, estimated: €254Ka year
Peak month: December2.9× the quietest month
Top search term: raffaello135K searches a year

02 · Price

A sale here is worth €16.27.

Listings sell for €16.27 on average, from €1.94 to €43.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At €16.27 that is €33K to €41K a year per listing.

Average price: €16.27inside the $15 to $100 sweet spot
Price range: €1.94–€43.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 2,000–2,500
Revenue per listing a year: €33K–€41K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #164 within Süßigkeiten & Knabbereien. It carries 755 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings: 17%
Prime listings: 67%
Out of stock, average day: 0.0%
Average rank: #164in Süßigkeiten & Knabbereien
Average rating: 4.73 starsAmazon Germany average 4.37 stars
Average reviews: 755per listing
Listings tracked: 6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products

Top Raffaello products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Brand 197%
Brand 23%

Demand

Raffaello search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Raffaello search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

raffaello135K/yr -8.6%8.2% conv.
kokos schokolade11K/yr -18.9%1.1% conv.
raffaello großpackung17K/yr -46.4%4.3% conv.
raffaelo10K/yr -11.9%10.0% conv.
raffaello schokolade7K/yr -17.3%9.6% conv.
kokosschokolade4K/yr -26.8%1.0% conv.
rafaello4K/yr -13.5%10.2% conv.
raffaello geschenk4K/yr -33.9%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Raffaello

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Geschmack insgesamt”

50%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Geschmacklich nicht so gut”

A buyer, on “Geschmack insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Raffaello questions

Answered from the same tracked data.

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