Raffaello
FailThe top 5 brands take 100% of clicks, so Raffaello is a Fail.
- Flapen Score
- 41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 4641
- Market size
- €254K/yr190K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 15 sellers
Flapen Score
Raffaello against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Raffaello is stronger. Inside it, weaker.
Market
The Raffaello market on Amazon at a glance
Shoppers on Amazon Germany searched for Raffaello 190K times last year and spent an estimated €254K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €254K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 8.2%
- Market size, estimated
- €254Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- raffaello135K searches a year
02 · Price
A sale here is worth €16.27.
Listings sell for €16.27 on average, from €1.94 to €43.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At €16.27 that is €33K to €41K a year per listing.
- Average price
- €16.27inside the $15 to $100 sweet spot
- Price range
- €1.94–€43.58
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €33K–€41K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #164 within Süßigkeiten & Knabbereien. It carries 755 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #164in Süßigkeiten & Knabbereien
- Average rating
- 4.73 starsAmazon Germany average 4.37 stars
- Average reviews
- 755per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Raffaello products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ferrero Raffaello 230 g - Kokos-Mandel-Spezialität mit feiner Creme
- Price
- €3.99
- Rating
- 4.7/5
- Reviews
- 1,141
- Age
- 10y ago

Ferrero Raffaello 150 g - Kokos-Mandel-Spezialität mit feiner Creme
- Price
- €2.93
- Rating
- 4.7/5
- Reviews
- 1,141
- Age
- 10y ago

Ferrero Raffaello Tafel - Weiße Schokolade mit Kokos- und Mandelcreme 90 g
- Price
- €1.94
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago

Raffaello - Vorratspack (mind. 275 Einzelpralinen)
- Price
- €42.09
- Rating
- 4.8/5
- Reviews
- 288
- Age
- 17y ago

infinimo süßigkeiten kindergeburtstag Schatztruhe Kindergeburtstag gefüllt mit 66stk Raffaello (Ca. 2kg alle zusammen)- Geschenk-Box verschließbar mit Deckel - 28x19x15cm groß
- Price
- €43.58
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago
Trending
estimated 90-day click momentum
infinimo süßigkeiten kindergeburtstag Schatztruhe Kindergeburtstag gefüllt mit 66stk Raffaello (Ca. 2kg alle zusammen)- Geschenk-Box verschließbar mit Deckel - 28x19x15cm groß
- Price
- €43.58
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago

Ferrero Raffaello 230 g - Kokos-Mandel-Spezialität mit feiner Creme
- Price
- €3.99
- Rating
- 4.7/5
- Reviews
- 1,141
- Age
- 10y ago

Ferrero Raffaello 150 g - Kokos-Mandel-Spezialität mit feiner Creme
- Price
- €2.93
- Rating
- 4.7/5
- Reviews
- 1,141
- Age
- 10y ago

Raffaello - Vorratspack (mind. 275 Einzelpralinen)
- Price
- €42.09
- Rating
- 4.8/5
- Reviews
- 288
- Age
- 17y ago

Ferrero Raffaello Tafel - Weiße Schokolade mit Kokos- und Mandelcreme 90 g
- Price
- €1.94
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago
Newest
by launch date
infinimo süßigkeiten kindergeburtstag Schatztruhe Kindergeburtstag gefüllt mit 66stk Raffaello (Ca. 2kg alle zusammen)- Geschenk-Box verschließbar mit Deckel - 28x19x15cm groß
- Price
- €43.58
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago

Ferrero Raffaello Tafel - Weiße Schokolade mit Kokos- und Mandelcreme 90 g
- Price
- €1.94
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 4y ago

Ferrero Raffaello 150 g - Kokos-Mandel-Spezialität mit feiner Creme
- Price
- €2.93
- Rating
- 4.7/5
- Reviews
- 1,141
- Age
- 10y ago

Ferrero Raffaello 230 g - Kokos-Mandel-Spezialität mit feiner Creme
- Price
- €3.99
- Rating
- 4.7/5
- Reviews
- 1,141
- Age
- 10y ago

GiOTTO Haselnuss-Gebäckspezialität nach original italienischem Rezept Waffelhülle Milch-Haselnuss-Creme-Füllung und Ummantelung aus Haselnuss-Mini Stückchen -116 gr
- Price
- €3.07
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Ferrero97%
- infinimo3%
Demand
Raffaello search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Raffaello search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- raffaello135K/yr
- kokos schokolade11K/yr
- raffaello großpackung17K/yr
- raffaelo10K/yr
- raffaello schokolade7K/yr
- kokosschokolade4K/yr
- rafaello4K/yr
- raffaello geschenk4K/yr
Reviews and returns
What reviews say buyers love and hate about Raffaello
We read the reviews and the return reasons for every product selling here.
“Geschmacklich nicht so gut”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raffaello questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









