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Quetschies

Fail

The top 5 brands take 94% of clicks, so Quetschies is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€174K/yr239K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
46%top-5 click share · 9 brands · 17 sellers

Flapen Score

Quetschies against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Quetschies is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quetschies market on Amazon at a glance

Shoppers on Amazon Germany searched for Quetschies 239K times last year and spent an estimated €174K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €174K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
7.1%
Market size, estimated
€174Ka year
Peak month
November1.6× the quietest month
Top search term
quetschies112K searches a year

02 · Price

A sale here is worth €10.30.

Listings sell for €10.30 on average, from €1.93 to €61.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €10.30 that is €5K to €8K a year per listing.

Average price
€10.30under the $15 to $100 sweet spot
Price range
€1.93–€61.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #27 within Babykost. It carries 194 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
86%
Out of stock, average day
5.5%
Average rank
#27in Babykost
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
194per listing
Listings tracked
36

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Quetschies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€10K€16K€21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

17

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 87%

Open market

4%

  • by Amazon34%
  • FRECHE FREUNDE31%
  • Bebivita13%
  • FruchtBar13%
  • HiPP3%
  • Pumpkin Organics3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Quetschies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Quetschies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • quetschies112K/yr
  • freche freunde71K/yr
  • quetschi17K/yr
  • quetschie15K/yr
  • freche freunde snacks15K/yr
  • fruchtbar quetschies4K/yr
  • fruchtquetschies4K/yr
  • quetschis2K/yr

Reviews and returns

What reviews say buyers love and hate about Quetschies

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
22%of negative reviews mention “Geschmack”
0.1%of orders come back
“war nicht so unser Geschmack”
A buyer, on “Geschmack”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Quetschies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data