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Pumpkin Spice

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $61K a year here, so Pumpkin Spice is a Maybe.

Flapen Score
51
51 / 100
Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Market size
€61K/yr320K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
53%top-5 click share · 17 brands · 26 sellers

Flapen Score

Pumpkin Spice against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pumpkin Spice is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Spice market on Amazon at a glance

Shoppers on Amazon Germany searched for Pumpkin Spice 320K times last year and spent an estimated €61K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
2.7%
Market size, estimated
€61Ka year
Peak month
September105.9× the quietest month
Top search term
pumpkin spice219K searches a year

02 · Price

A sale here is worth €7.07.

Listings sell for €7.07 on average, from €0.94 to €30.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €7.07 that is €7K to €9K a year per listing.

Average price
€7.07under the $15 to $100 sweet spot
Price range
€0.94–€30.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
€7K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #1,296 within Getränke, Kaffee & Tee. It carries 294 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
19.6%
Average rank
#1,296in Getränke, Kaffee & Tee
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
294per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pumpkin Spice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

26

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

38%

  • Brand 117%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Pumpkin Spice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 105.9×

Search terms

Top Pumpkin Spice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin spice219K/yr
  • pumpkin spice latte47K/yr
  • pumpkin spice gewürz22K/yr
  • pumpkin pie spice5K/yr
  • pumkin spice4K/yr
  • starbucks pumpkin spice6K/yr
  • pumpkin spice latte starbucks4K/yr
  • starbucks pumpkin spice latte3K/yr
  • pumpkin spice latte gewürz4K/yr
  • pumpkin spice gewürzmischung4K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Spice

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Geschmack insgesamt”
34%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt absolut gruselig”
A buyer, on “Geschmack insgesamt”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pumpkin Spice questions

Answered from the same tracked data.