Is pumpkin spice profitable to sell on Amazon Germany?

The niche generates €61K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the pumpkin spice niche?

17 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in pumpkin spice?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Gesamtgröße. The return rate is 0.1%.

When does demand for pumpkin spice peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 105.9× the quietest.

What does it cost to enter the pumpkin spice niche?

Listings span €0.94–€30.50; the average listing price is €7.07 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.

pumpkin spice

Worth a look

Shows low returns (0.1%), but a small market ($61K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great293.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Good€0.94–€30.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Avg price

Bad€7.07

avg listing price — sweet spot $15–$100

Market size

Bad€61K

€61K/yr · 320K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, pumpkin spice is a €61K/yr Amazon Germany market (320K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pumpkin spice market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: €141K–€177K; units × avg price
Conversion rate: 2.7%
Avg BSR: #1,296
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 19.6%
Avg brand age: 50 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

38%

MONIN17%
Just Spices16%
Schwartau9%
Monte Nativo7%
He-Ju7%
Spicebar Gewürzküche6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 105.9×

Open Trend

Top pumpkin spice search terms

pumpkin spice219K/yr +13.8%4.1% conv.
pumpkin spice latte47K/yr -34.1%2.4% conv.
pumpkin spice gewürz22K/yr -47.0%9.0% conv.
pumpkin pie spice5K/yr -26.1%5.8% conv.
pumkin spice4K/yr -2.5%6.3% conv.
starbucks pumpkin spice6K/yr -8.4%1.7% conv.
pumpkin spice latte starbucks4K/yr -27.3%2.0% conv.
starbucks pumpkin spice latte3K/yr -11.7%1.0% conv.
pumpkin spice latte gewürz4K/yr -9.6%10.6% conv.
pumpkin spice gewürzmischung4K/yr -60.4%8.2% conv.

All search terms

Top pumpkin spice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Just Spices Pumpkin Pie Spice I Mache Pumpkin Spice Latte und Kürbiskuchen selbst I Gewürzdose 40 g

Just Spices€5.514.4★196 rev

Monin Sirup Pumpkin Spice (1 x 1 0l) - Aromatischer Kürbisgewürz Sirup für Pumpkin Spice Latte - Kaffee und Cocktails - Herbst Getränke - ohne künstliche Zusätze

MONIN€8.764.5★782 rev

Schwartau Coffee Shop Pumpkin Spice Sirup - Barista-Qualität für Kaffee-Kreationen und Kaffeespezialitäten Kaffeesirup nur mit natürlichen Aromen 200ml

Schwartau€2.574.2★669 rev

Pumpkin Spice Monte Nativo (250g) - Kürbis Gewürz - Ideal für Pumpkin Spice Latte - Schonend getrocknete und aromatische Gewürze ideal zum Kochen und Würzen - Intesives Aroma und Geschmack

Monte Nativo€9.084.7★1,305 rev

He-Ju Pumpkin Spice Latte Gewürz 100g Kürbis Gewürzmischung mit Ceylon-Zimt & Kokosblütenzucker. vegan & glutenfrei für Kaffee Latte Pumpkin Pie Kürbissuppe & Kuchen

He-Ju€6.244.1★221 rev

Newest

by launch date

Monin Sirup Pumpkin Spice (1 x 0 25 l) - Aromatischer Kürbisgewürz Sirup für Pumpkin Spice Latte - Kaffee und Cocktails - Herbst Getränke - ohne künstliche Zusätze

MONIN€3.890 rev

4mo ago

Chikko Pumpkin Spice Latte Mix 1x130g Instant Kürbis-Gewürz Latte Pulver Cremig & Koffeinfrei Vegan & Kalorienarm

Chikko not coffee€9.6010 rev

9mo ago

D&O Nature Products Pumpkin Spice Gewürzmischung 80g

D&O Nature Products€6.213 rev

9mo ago

Potluck | Pumpkin Spice Latte Mix | Gewürzzubereitung für Heißgetränke | 70g im Keramiktopf

POTLUCK Gewürzfreunde€4.4210 rev

10mo ago

Pumpkin Spice Latte Gewürzmischung 100g | mit echtem Kürbis und aromatischen Gewürzen | Achterhof

vom-Achterhof€6.9412 rev

10mo ago

What buyers say about pumpkin spice

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt43%

“Schmeckt richtig lecker”

Geschmack16%

“Leckerer Geschmack”

Qualität insgesamt7%

“Beste Qualität”

Süße4%

“leicht süß”

Geruch3%

“Es riecht wirklich super lecker”

Preis-Leistungs-Verhältnis3%

“Für den Preis ganz ok”

Koffeingehalt3%

“Koffeinfrei ist hier der eigentliche Star”

Mischung/Verhältnis2%

“Leckere Mischung”

Würzigkeit2%

“Leckeres Pumpkin Spice”

Gesundheitliche Vorteile – insgesamt2%

“Sehr ergiebig”

What buyers complain about

Geschmack insgesamt34%

“Schmeckt absolut gruselig”

Geschmack22%

“Nicht so aromatisch wie erwartet”

Gesamtgröße6%

“Sehr kleine Dose”

Preis-Leistungs-Verhältnis5%

“Einzig und allein der Preis ist echt happig, warum wir auch sparsam damit umgehen”

Inhaltsstoffe – insgesamt3%

“1 Unklarheit; Ist es koffeinhaltig?”

Ernährungs Gehalt3%

“Ist jetzt auch kein Diät Drink”

Würzigkeit3%

“Etwas sehr scharf”

Textur/Konsistenz – insgesamt2%

“störende Konsistenz”

beworben Vs Tatsächliches Produkt2%

“Die Amazon Beschreibung sagt klar nein”

Funktionalität insgesamt2%

“Geht gar nicht”

Common questions

Is pumpkin spice profitable to sell on Amazon Germany?: The niche generates €61K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the pumpkin spice niche?: 17 brands and 26 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in pumpkin spice?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Gesamtgröße. The return rate is 0.1%.
When does demand for pumpkin spice peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 105.9× the quietest.
What does it cost to enter the pumpkin spice niche?: Listings span €0.94–€30.50; the average listing price is €7.07 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.