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Pumpkin Spice

Pumpkin Spice shows low returns (0.1%), but a small market ($61K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46

Market size 15Growth 20Conversion 34Competition 54Returns 99Price range 52Avg price 20Brand share 79Review moat 85Quality gap 82
This niche Category average · 1,367 niches

Is Pumpkin Spice profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pumpkin Spice is a €61K/yr Amazon Germany market (320K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Pumpkin Spice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.2% over the last 90 days and 2.7% of searches end in a purchase.

€61K

revenue / yr

Units sold / yr25K
Search volume / yr-10.2%320K
Conversion rate2.7%
Avg price€7.07

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers17 · 26
Top-5 product click share53%
Open market44%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement63%
New entrants (1y)5· 0 succeeded
Avg rating4.2★
Avg reviews294

Top Pumpkin Spice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

26

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

38%

  • MONIN17%
  • Just Spices16%
  • Schwartau9%
  • Monte Nativo7%
  • He-Ju7%
  • Spicebar Gewürzküche6%

Pumpkin Spice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume320KCVR2.7%Products19Brands17Top 5 Brands56%OOS Rate19.6%Rating4.2★Reviews294Avg BSR#1,296
50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 105.9×

Top Pumpkin Spice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pumpkin spice219K/yr
  • pumpkin spice latte47K/yr
  • pumpkin spice gewürz22K/yr
  • pumpkin pie spice5K/yr
  • pumkin spice4K/yr
  • starbucks pumpkin spice6K/yr
  • pumpkin spice latte starbucks4K/yr
  • starbucks pumpkin spice latte3K/yr
  • pumpkin spice latte gewürz4K/yr
  • pumpkin spice gewürzmischung4K/yr

What reviews say buyers love and hate about Pumpkin Spice

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Geschmack insgesamt43%

Schmeckt richtig lecker

Geschmack16%

Leckerer Geschmack

Qualität insgesamt7%

Beste Qualität

Süße4%

leicht süß

Geruch3%

Es riecht wirklich super lecker

What buyers complain about

83% of reviews
Geschmack insgesamt34%

Schmeckt absolut gruselig

Geschmack22%

Nicht so aromatisch wie erwartet

Gesamtgröße6%

Sehr kleine Dose

Preis-Leistungs-Verhältnis5%

Einzig und allein der Preis ist echt happig, warum wir auch sparsam damit umgehen

Inhaltsstoffe – insgesamt3%

1 Unklarheit; Ist es koffeinhaltig?

Common Pumpkin Spice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pumpkin Spice 51/100 on Amazon Germany — Worth a look. The niche generates €61K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -10.2% over the last 90 days.
Search demand for Pumpkin Spice on Amazon Germany peaks in Sep–Oct–Nov, where the busiest month runs 105.9× the quietest.