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Pudding

brand-locked demand (top 5 brands take 97% of clicks) — Pudding doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

Market size 26Growth 8Conversion 77Competition 69Returns 100Price range 22Avg price 12Brand share 6Review moat 86Quality gap 50
This niche Category average · 1,367 niches

Is Pudding profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pudding is a €106K/yr Amazon Germany market (326K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Apr–Dec. Verdict: Skip it — 45/100.

Pudding: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.5% over the last 90 days and 7.5% of searches end in a purchase.

€106K

revenue / yr

Units sold / yr60K
Search volume / yr-34.5%326K
Conversion rate7.5%
Avg price€4.32

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers8 · 38
Top-5 product click share44%
Open market3%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement42%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews271

Top Pudding products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€13K€17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 74%

Open market

2%

  • RUF52%
  • Dr. Oetker29%
  • KOMET13%
  • Jeden Tag2%
  • Alnatura2%
  • NANACO1%
  • Open — no brand owns it (2 brands, 2%)

Pudding demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume326KCVR7.5%Products45Brands8Top 5 Brands97%OOS Rate3.0%Rating4.5★Reviews271Avg BSR#56
15K10KSpike '25Prime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 3.5×

Top Pudding search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pudding72K/yr
  • puddingpulver58K/yr
  • tassenpudding40K/yr
  • glücklichmacher18K/yr
  • seelenwärmer pudding20K/yr
  • seelenwärmer37K/yr
  • dr oetker pudding10K/yr
  • komet puddingpulver8K/yr
  • vanillepudding9K/yr
  • komet7K/yr

What reviews say buyers love and hate about Pudding

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Geschmack insgesamt51%

Schmeckt super

Geschmack10%

Grand Dessert

Backen7%

Bester Schoko-Pudding

Qualität insgesamt4%

top produkt gutes preis-leistung-service-verhältnis

Kochanleitung4%

Fast Food daheim

What buyers complain about

75% of reviews
Geschmack insgesamt32%

Schmeckt grausam

Geschmack16%

Geschmack unmöglich

Süße7%

Etwas süß

Verdünnt/wässrig6%

FLÜSSIG

Künstliche Süßstoffe5%

Leider macht mir die gigantische Menge Zucker gedanken

Common Pudding questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pudding 45/100 on Amazon Germany — Skip it. The niche generates €106K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -34.5% over the last 90 days.
Search demand for Pudding on Amazon Germany peaks in Jan–Feb–Apr–Dec, where the busiest month runs 3.5× the quietest.