Skip to content

Pudding

Fail

The top 5 brands take 97% of clicks, so Pudding is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size
€106K/yr326K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
44%top-5 click share · 8 brands · 38 sellers

Flapen Score

Pudding against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pudding is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pudding market on Amazon at a glance

Shoppers on Amazon Germany searched for Pudding 326K times last year and spent an estimated €106K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Apr–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
7.5%
Market size, estimated
€106Ka year
Peak month
February3.5× the quietest month
Top search term
pudding72K searches a year

02 · Price

A sale here is worth €4.32.

Listings sell for €4.32 on average, from €0.45 to €18.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €4.32 that is €4K to €5K a year per listing.

Average price
€4.32under the $15 to $100 sweet spot
Price range
€0.45–€18.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€4K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #56 within Koch- & Backzutaten. It carries 271 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
89%
Out of stock, average day
3.0%
Average rank
#56in Koch- & Backzutaten
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
271per listing
Listings tracked
45

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pudding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 74%

Open market

2%

  • Brand 152%
  • Brand 229%
  • Brand 313%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Pudding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Pudding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pudding72K/yr
  • puddingpulver58K/yr
  • tassenpudding40K/yr
  • glücklichmacher18K/yr
  • seelenwärmer pudding20K/yr
  • seelenwärmer37K/yr
  • dr oetker pudding10K/yr
  • komet puddingpulver8K/yr
  • vanillepudding9K/yr
  • komet7K/yr

Reviews and returns

What reviews say buyers love and hate about Pudding

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Geschmack insgesamt”
32%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt grausam”
A buyer, on “Geschmack insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pudding questions

Answered from the same tracked data.