pudding
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great271.02avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€106K€106K/yr · 326K searches
Price range
Bad€0.45–€18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€4.32avg listing price — sweet spot $15–$100
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, pudding is a €106K/yr Amazon Germany market (326K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Apr–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pudding market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- €216K–€259K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 42%
- Out of stock
- 3.0%
- Avg brand age
- 56 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
38
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
44%
Top 20: 74%
Open market
2%
- RUF52%
- Dr. Oetker29%
- KOMET13%
- Jeden Tag2%
- Alnatura2%
- NANACO1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -34.5% search growth over the last 90 days.Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 3.5×
Top pudding search terms
- pudding72K/yr
- puddingpulver58K/yr
- tassenpudding40K/yr
- glücklichmacher18K/yr
- seelenwärmer pudding20K/yr
- seelenwärmer37K/yr
- dr oetker pudding10K/yr
- komet puddingpulver8K/yr
- vanillepudding9K/yr
- komet7K/yr
Top pudding products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Oetker Pudding-Pulver Vanille 3 Päckchen je 500 ml 111 g
Dr. Oetker€0.944.8★181 rev
Unbekannt Komet Pudding-Mix 12er Set
KOMET€9.904.5★926 rev
RUF Glücklichmacher Tassenpudding Vanille-Geschmack Cremepudding für schnelle Desserts Tassencremepudding nur Wasser hinzufügen 1 x 59g Beutel
RUF€0.814.5★977 rev
RUF Glücklichmacher Tassenpudding Schokolade Cremepudding für schnelle Desserts Tassencremepudding nur Wasser hinzufügen 1 x 59g Beutel
RUF€0.814.3★943 rev
RUF Vanillepudding Puddingpulver mit feinem Vanillearoma nur mit Milch und Zucker aufkochen glutenfrei & vegan 5 x 37 g
RUF€0.454.7★29 rev
Newest
by launch date
Dr. Oetker Seelenwärmer Tassen-Cremepudding Schokoladen-Geschmack 16er Pack- Schoko Puddingpulver für die schnelle Zubereitung eines Tassenpudding 16 x 58 g
Dr. Oetker€18.9912 rev
RUF Glücklichmacher Tassenkuchen Schokoletto saftiger Tassenkuchen mit Schokoladenstückchen in 90 Sekunden fertig einfacher Mikrowellenkuchen für spontanen Kuchengenuss 1 Portion
RUF€0.80231 rev
RUF Glücklichmacher Tassenkuchen Schokolade saftiger Mikrowellenkuchen in 90 Sekunden einfach mit Milch anrühren & genießen schneller Kuchengenuss für zwischendurch 1 Portion
RUF€0.89138 rev
RUF Glücklichmacher Smooth to Drink Mango Maracuja Getränkepulver mit Mango Maracuja & Vitamin C vegan tropisch-fruchtiger Genuss ideal für Smoothies Bowls & Cocktails
RUF€0.7580 rev
Dr. Oetker Seelenwärmer kalter Tassenpudding 12er Probier-Set Weiße Schokolade & Himbeere Lemon Cheesecake Kokos-Geschmack und Vanille-Geschmack & Erdbeere für eine kühlen Pudding-Nachspeise
Dr. Oetker€17.4110 rev
Trending
90-day click momentumRUF Vanillepudding Puddingpulver mit feinem Vanillearoma nur mit Milch und Zucker aufkochen glutenfrei & vegan 5 x 37 g
RUF€0.454.7★
Dr. Oetker Seelenwärmer kalter Tassenpudding 12er Probier-Set Weiße Schokolade & Himbeere Lemon Cheesecake Kokos-Geschmack und Vanille-Geschmack & Erdbeere für eine kühlen Pudding-Nachspeise
Dr. Oetker€17.414.8★
Dr. Oetker Gala Bourbon-Vanille (3 x 37 g)
Dr. Oetker€1.864.6★
RUF Schokoladen-Pudding mit herzhaftem Kakao Aroma glutenfrei und vegan nur mit Milch und Zucker aufkochen 3x41g
RUF€0.774.5★
RUF Feiner Pudding Karamell-Geschmack echter Karamell glutenfrei nur mit Milch und Zucker aufkochen 3x42g
RUF€0.974.4★
What buyers say about pudding
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Grand Dessert”
“Bester Schoko-Pudding”
“top produkt gutes preis-leistung-service-verhältnis”
“Fast Food daheim”
“Super easy”
“Bester Schoko-Pudding”
“Bestes Preis-Leistungs Verhältnis”
“Passt”
“Das Produkt ist wie beschrieben”
What buyers complain about
“Schmeckt grausam”
“Geschmack unmöglich”
“Etwas süß”
“FLÜSSIG”
“Leider macht mir die gigantische Menge Zucker gedanken”
“teuer”
“Konsistenz wie gummi schmeckt naja”
“Dieses Produkt ist nicht besser”
“Es ist dickflüssig und arg süß”
“Klumpenbildung”
Common questions
- Is pudding profitable to sell on Amazon Germany?
- The niche generates €106K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the pudding niche?
- 8 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in pudding?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- When does demand for pudding peak?
- Demand peaks in Jan–Feb–Apr–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the pudding niche?
- Listings span €0.45–€18.99; the average listing price is €4.32 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.