protein wraps
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great207.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.93–€26.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad€8.81avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Market size
Bad€49K€49K/yr · 85K searches
According to Flapen's Amazon Germany niche tracking, protein wraps is a €49K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
protein wraps market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €35K–€44K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 40%
- Out of stock
- 17.7%
- Avg brand age
- 50 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
13
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
10%
- MK Nutrition33%
- Foodtastic18%
- vs vitamin store13%
- EatPro10%
- Old El Paso10%
- lowcarbchef6%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.9×
Top protein wraps search terms
- protein wraps30K/yr
- keto wraps9K/yr
- low carb wraps9K/yr
- protein wrap6K/yr
- protein wraps low carb8K/yr
- low calorie wrap4K/yr
- high protein wraps4K/yr
- low carb tortilla5K/yr
- protein tortilla3K/yr
- more nutrition wraps2K/yr
Top protein wraps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KETO Wrap LOW CARB Tortilla 4 4g carbs & 9g protein | 6 Stück (240g) | für Low Carb Keto & Diabetiker | kebab quesadilla pizza
MK Nutrition€7.564.4★381 rev
Protein Wraps Low Carb 4 Tortilla à 40g High Protein (22%) Ballaststoffreich (26%) Low Carb (11%) Für Keto Ernährung Alternative zu Brot ohne Kohlenhydrate
vs vitamin store€6.954.2★72 rev
Protein Wrap EatPro Keto 2 Stück x 50g High Protein (23%) Low Carb Wrap (4%) Kalorienarm Keto Wraps ohne Zucker Low Calorie Tortilla Wraps für Ketogene Ernährung & Low Carb Lebensmittel
EatPro€6.993.9★421 rev
Foodtastic Protein Wraps 240g High Protein Tortilla 22% Protein und nur 11% Carbs eiweißreicher und kohlenhydratarmer Weizentortilla
Foodtastic€6.934.3★237 rev
Old El Paso Wrap Tortillas extra Dünn Mexikanische Wraps aus Tapioka und Weizenmehl - Ø 20 cm - 6 Stück 1 x 192 g
Old El Paso€3.024.7★42 rev
Newest
by launch dateOld El Paso Wrap Tortillas extra Dünn Mexikanische Wraps aus Tapioka und Weizenmehl - Ø 20 cm - 6 Stück 1 x 192 g
Old El Paso€3.0242 rev
Protein Wraps Low Carb 4 Tortilla à 40g High Protein (22%) Ballaststoffreich (26%) Low Carb (11%) Für Keto Ernährung Alternative zu Brot ohne Kohlenhydrate
vs vitamin store€6.9572 rev
INLEAD - High Protein Wraps | Proteinreiche Tortillas | 6 Eiweißreiche Weizentortillas mit 21g Eiweiß pro 100g & weniger Kohlenhydraten - 6x 62g (372g)
Inlead€5.8021 rev
INLEAD - High Protein Wraps | Proteinreiche Tortillas | 6 Eiweißreiche Weizentortillas mit 21g Eiweiß pro 100g & weniger Kohlenhydraten - 3er Pack - 18x62g (1.116g)
Inlead€14.9621 rev
Lowcarbchef - Keto Tortilla Wraps (6 Stück) | 1 8g Kohlenhydrate pro Wrap | Vollkorn | 90% weniger Kohlenhydrate | Low Carb & KETO - für Quesadilla Pizza (4-er pack 4 stück)
lowcarbchef€26.0264 rev
Trending
90-day click momentumOld El Paso Wrap Tortillas extra Dünn Mexikanische Wraps aus Tapioka und Weizenmehl - Ø 20 cm - 6 Stück 1 x 192 g
Old El Paso€3.024.7★
Protein Wrap EatPro Keto 2 Stück x 50g High Protein (23%) Low Carb Wrap (4%) Kalorienarm Keto Wraps ohne Zucker Low Calorie Tortilla Wraps für Ketogene Ernährung & Low Carb Lebensmittel
EatPro€6.993.9★
Lowcarbchef - Keto Tortilla Wraps (6 Stück) | 1 8g Kohlenhydrate pro Wrap | Vollkorn | 90% weniger Kohlenhydrate | Low Carb & KETO - für Quesadilla Pizza (4-er pack 4 stück)
lowcarbchef€26.024.4★
Protein Wraps Low Carb 4 Tortilla à 40g High Protein (22%) Ballaststoffreich (26%) Low Carb (11%) Für Keto Ernährung Alternative zu Brot ohne Kohlenhydrate
vs vitamin store€6.954.2★
Mister Wraps Protein Wraps 6er 25cm (0.42 kg)
Mister Wraps€2.934.7★
What buyers say about protein wraps
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Für low carb, toll”
“an sich vom Geschmack in Ordnung.”
“Dünn und trotzdem reißfest”
“ordentliches Produkt”
“Haltbarkeit”
“Dünne Wraps mit angenehm flexibler Konsistenz”
“Größe auch ok, geeignet für süß und herzhaft”
“ist in der Anwendung aber eine durchaus positive Überraschung.”
“Sie sind weich”
What buyers complain about
“sind zwar teuer,”
“Dünn”
“Könnten größer sein”
“Entsetzlicher Geschmack”
“Kein Keto. Kein Keto.”
“Wird immer mehr im Mund”
“Null Geschmack”
“Am nächsten Tag sind sie schon sehr trocken”
“keine Kohlenhydrate perfekt für keto”
“Schmecken gut, doch leider zerbrechen sie sehr leicht”
Common questions
- Is protein wraps profitable to sell on Amazon Germany?
- The niche generates €49K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the protein wraps niche?
- 10 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in protein wraps?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Dicke, Gesamtgröße. The return rate is 0.0%.
- When does demand for protein wraps peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.9× the quietest.
- What does it cost to enter the protein wraps niche?
- Listings span €2.93–€26.02; the average listing price is €8.81 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.