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Protein Wraps

a small market ($49K/yr) — Protein Wraps doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

Market size 12Growth 14Conversion 71Competition 23Returns 100Price range 48Avg price 24Brand share 35Review moat 90Quality gap 92
This niche Category average · 1,367 niches

Is Protein Wraps profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Protein Wraps is a €49K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Protein Wraps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.5% over the last 90 days and 6.5% of searches end in a purchase.

€49K

revenue / yr

Units sold / yr5K
Search volume / yr-21.5%85K
Conversion rate6.5%
Avg price€8.81

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 13
Top-5 product click share72%
Open market16%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement40%
New entrants (1y)4· 0 succeeded
Avg rating4.0★
Avg reviews207

Top Protein Wraps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€10K€15K€19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • MK Nutrition33%
  • Foodtastic18%
  • vs vitamin store13%
  • EatPro10%
  • Old El Paso10%
  • lowcarbchef6%
  • Open — no brand owns it (4 brands, 10%)

Protein Wraps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR6.5%Products15Brands10Top 5 Brands84%OOS Rate17.7%Rating4.0★Reviews207Avg BSR#53
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.9×

Top Protein Wraps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein wraps30K/yr
  • keto wraps9K/yr
  • low carb wraps9K/yr
  • protein wrap6K/yr
  • protein wraps low carb8K/yr
  • low calorie wrap4K/yr
  • high protein wraps4K/yr
  • low carb tortilla5K/yr
  • protein tortilla3K/yr
  • more nutrition wraps2K/yr

What reviews say buyers love and hate about Protein Wraps

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Geschmack insgesamt35%

Schmeckt

Ernährungs Gehalt9%

Für low carb, toll

Geschmack9%

an sich vom Geschmack in Ordnung.

Dicke5%

Dünn und trotzdem reißfest

Qualität insgesamt4%

ordentliches Produkt

What buyers complain about

58% of reviews
Preis-Leistungs-Verhältnis28%

sind zwar teuer,

Dicke8%

Dünn

Gesamtgröße5%

Könnten größer sein

Geschmack insgesamt3%

Entsetzlicher Geschmack

beworben Vs Tatsächliches Produkt3%

Kein Keto. Kein Keto.

Common Protein Wraps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Wraps 45/100 on Amazon Germany — Skip it. The niche generates €49K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -21.5% over the last 90 days.
Search demand for Protein Wraps on Amazon Germany peaks in Jan–Feb, where the busiest month runs 2.9× the quietest.