Protein Müsli
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -14.7% this quarter, so Protein Müsli is a Maybe.
- Flapen Score
- 57 / 100Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 4657
- Market size
- €99K/yr166K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 36 sellers
Flapen Score
Protein Müsli against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Protein Müsli is stronger. Inside it, weaker.
Market
The Protein Müsli market on Amazon at a glance
Shoppers on Amazon Germany searched for Protein Müsli 166K times last year and spent an estimated €99K. The top 5 brands take 66% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- €99Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- protein müsli56K searches a year
02 · Price
A sale here is worth €10.79.
Listings sell for €10.79 on average, from €2.24 to €36.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €10.79 that is €1K to €3K a year per listing.
- Average price
- €10.79under the $15 to $100 sweet spot
- Price range
- €2.24–€36.09
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #28 within Frühstücksmüsli. It carries 149 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 80%
- Out of stock, average day
- 6.2%
- Average rank
- #28in Frühstücksmüsli
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 149per listing
- Listings tracked
- 44
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Protein Müsli products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
36
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
26%
- Brand 124%
- Brand 212%
- Brand 310%
- Brand 410%
- Brand 59%
- Brand 68%
Demand
Protein Müsli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Protein Müsli search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein müsli56K/yr
- seitenbacher müsli33K/yr
- protein cornflakes13K/yr
- seitenbacher18K/yr
- protein cereal9K/yr
- protein granola9K/yr
- high protein müsli8K/yr
- protein müsli ohne zucker8K/yr
- müsli protein6K/yr
- protein müsli low carb4K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Müsli
We read the reviews and the return reasons for every product selling here.
“Schmeckt nicht und bleibt im hals hängen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Müsli questions
Answered from the same tracked data.