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Protein Milch

Fail

Shoppers spend an estimated $45K a year here, so Protein Milch is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€45K/yr83K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
67%top-5 click share · 9 brands · 21 sellers

Flapen Score

Protein Milch against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Protein Milch is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Milch market on Amazon at a glance

Shoppers on Amazon Germany searched for Protein Milch 83K times last year and spent an estimated €45K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
2.2%
Market size, estimated
€45Ka year
Peak month
January1.7× the quietest month
Top search term
protein milch48K searches a year

02 · Price

A sale here is worth €24.86.

Listings sell for €24.86 on average, from €2.00 to €49.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €24.86 that is €12K to €19K a year per listing.

Average price
€24.86inside the $15 to $100 sweet spot
Price range
€2.00–€49.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€12K–€19K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #55 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 428 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
47%
Out of stock, average day
2.1%
Average rank
#55in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
428per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Protein Milch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • Brand 123%
  • Brand 221%
  • Brand 318%
  • Brand 412%
  • Brand 510%
  • Brand 610%
  • Open — no brand owns it (3 brands, 6%)

Demand

Protein Milch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Protein Milch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein milch48K/yr
  • proteinmilch10K/yr
  • schwarzwaldmilch protein milch7K/yr
  • high protein milch5K/yr
  • schwarzwaldmilch6K/yr
  • protein milk4K/yr
  • proteinmilch schwarzwaldmilch3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Milch

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Geschmack insgesamt”
26%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Schade der preis”
A buyer, on “Preis-Leistungs-Verhältnis”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Protein Milch questions

Answered from the same tracked data.