How competitive is the Protein Milch niche on Amazon Germany?

9 brands and 21 sellers compete in Protein Milch on Amazon Germany. The top 5 Protein Milch products take 67% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Protein Milch?

Protein Milch buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Protein Milch niche?

Protein Milch sells for €24.86 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €2.00–€49.40. The average incumbent carries 428 reviews — the moat a new listing must climb.

Protein Milch

a small market ($45K/yr) — Protein Milch doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median

This niche Category average · 1,367 niches

Is Protein Milch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Protein Milch is a €45K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Protein Milch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.5% over the last 90 days and 2.2% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr8K

Search volume / yr-7.5%83K

Conversion rate2.2%

Avg price€24.86

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers9 · 21

Top-5 product click share67%

Open market16%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Top Protein Milch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schwarzwaldmilch Protein Milch Fettarm Proteinmilch 6er Pack (6 x 1L) | Mit stylishem SWEETSN FOOD Packband verpackt

Price: €19.48
Rating: 4.6/5
Reviews: 85
Age: 2y ago

Schwarzwaldmilch Protein Milch 0 9% Fett Milch 1000 mililiter x 5 Stück + pufai

Price: €23.60
Rating: 3.6/5
Reviews: 5
Age: 2y ago

Schwarzwaldmilch Protein H-Milch 0 9% Fett (1 l)

Price: €2.01
Rating: 4.4/5
Reviews: 14
Age: 1y ago

Schwarzwaldmilch Protein - F-Protein Milch 0 1% 10 x 1 Liter

Price: €31.72
Rating: 3.6/5
Reviews: 5
Age: 3y ago

Schwarzwaldmilch Protein H-Milch 0 9% Fett 12 x 1L Pack Eiweißreiche haltbare Milch High Protein Drink aus dem Schwarzwald I powered by Fuduu.de

Price: €33.90
Rating: 4.6/5
Reviews: 17
Age: 10mo ago

Newest

by launch date

Schwarzwaldmilch Protein Trinkmahlzeit Choco 6 x 500 ml Flasche Eiweißreicher Drink Sättigende Mahlzeit für unterwegs | powered by Fuduu.de

Price: €26.99
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

mucki PROTEIN DRINK VANILLE Protein-Drink Fertig mit 40g Protein Zero Fat Trinkmahlzeit für Muskelaufbau & bewusste Ernährung 12 x 500 ml Vorratspack

Price: €37.58
Rating: 4.4/5
Reviews: 12
Age: 10mo ago

Schwarzwaldmilch Protein H-Milch 0 9% Fett 12 x 1L Pack Eiweißreiche haltbare Milch High Protein Drink aus dem Schwarzwald I powered by Fuduu.de

Price: €33.90
Rating: 4.6/5
Reviews: 17
Age: 10mo ago

by Amazon Haltbare Fettarme Milch 1 5% Fett 6L

Price: €5.96
Rating: 4.6/5
Reviews: 842
Age: 1y ago

Schwarzwaldmilch Protein H-Milch 0 9% Fett (1 l)

Price: €2.01
Rating: 4.4/5
Reviews: 14
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

SWEETS´N FOOD23%
Pufai21%
Fuduu.de18%
Schwarzwaldmilch Protein12%
VLY10%
Alpro10%
Open — no brand owns it (3 brands, 6%)

Protein Milch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR2.2%Products17Brands9Top 5 Brands84%OOS Rate2.1%Rating4.2★Reviews428Avg BSR#55

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Protein Milch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein milch48K/yr -10.6%2.2% conv.
proteinmilch10K/yr +0.2%3.1% conv.
schwarzwaldmilch protein milch7K/yr +27.3%1.9% conv.
high protein milch5K/yr +8.5%1.4% conv.
schwarzwaldmilch6K/yr -35.5%1.7% conv.
protein milk4K/yr -1.8%2.6% conv.
proteinmilch schwarzwaldmilch3K/yr -17.9%2.7% conv.

What reviews say buyers love and hate about Protein Milch

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Geschmack insgesamt37%

“Schmeckt super”

Ernährungs Gehalt11%

“Beste Proteinmilch, sehr schmackhaft”

Preis-Leistungs-Verhältnis11%

“Der Preis ist fair”

Geschmack8%

“Super Geschmack”

Qualität insgesamt6%

“Das Produkt ist sehr gut”

What buyers complain about

69% of reviews

Preis-Leistungs-Verhältnis26%

“Schade der preis”

Geschmack insgesamt18%

“Die Milch schmeckt seltsam”

Qualität insgesamt8%

“Produkt Ok, Lieferung in schlechter Qualität”

Süße5%

“Zudem ungesüßt”

Bitter3%

“leider mag ich jedoch den bitteren Nachgeschmack nicht, sonst alles gut”

Common Protein Milch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Milch 46/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -7.5% over the last 90 days.