Is protein milch profitable to sell on Amazon Germany?

The niche generates €45K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (46/100).

How competitive is the protein milch niche?

9 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in protein milch?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.

When does demand for protein milch peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the protein milch niche?

Listings span €2.00–€49.40; the average listing price is €24.86 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.

protein milch

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.86

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great427.88

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.00–€49.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Market size

Bad€45K

€45K/yr · 83K searches

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, protein milch is a €45K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

protein milch market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: €149K–€199K; units × avg price
Conversion rate: 2.2%
Avg BSR: #55
Page quality: 0%
Prime: 47%
Sponsored: 35%
Out of stock: 2.1%
Avg brand age: 60 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

SWEETS´N FOOD23%
Pufai21%
Fuduu.de18%
Schwarzwaldmilch Protein12%
VLY10%
Alpro10%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -7.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top protein milch search terms

protein milch48K/yr -10.6%2.2% conv.
proteinmilch10K/yr +0.2%3.1% conv.
schwarzwaldmilch protein milch7K/yr +27.3%1.9% conv.
high protein milch5K/yr +8.5%1.4% conv.
schwarzwaldmilch6K/yr -35.5%1.7% conv.
protein milk4K/yr -1.8%2.6% conv.
proteinmilch schwarzwaldmilch3K/yr -17.9%2.7% conv.

All search terms

Top protein milch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarzwaldmilch Protein Milch Fettarm Proteinmilch 6er Pack (6 x 1L) | Mit stylishem SWEETSN FOOD Packband verpackt

SWEETS´N FOOD€19.484.6★85 rev

Schwarzwaldmilch Protein Milch 0 9% Fett Milch 1000 mililiter x 5 Stück + pufai

Pufai€23.603.6★5 rev

Schwarzwaldmilch Protein H-Milch 0 9% Fett (1 l)

Schwarzwaldmilch Protein€2.014.4★14 rev

Schwarzwaldmilch Protein - F-Protein Milch 0 1% 10 x 1 Liter

Fuduu.de€31.723.6★5 rev

Schwarzwaldmilch Protein H-Milch 0 9% Fett 12 x 1L Pack Eiweißreiche haltbare Milch High Protein Drink aus dem Schwarzwald I powered by Fuduu.de

Fuduu.de€33.904.6★17 rev

Newest

by launch date

Schwarzwaldmilch Protein Trinkmahlzeit Choco 6 x 500 ml Flasche Eiweißreicher Drink Sättigende Mahlzeit für unterwegs | powered by Fuduu.de

Fuduu.de€26.990 rev

4mo ago

mucki PROTEIN DRINK VANILLE Protein-Drink Fertig mit 40g Protein Zero Fat Trinkmahlzeit für Muskelaufbau & bewusste Ernährung 12 x 500 ml Vorratspack

mucki€37.5812 rev

10mo ago

Schwarzwaldmilch Protein H-Milch 0 9% Fett 12 x 1L Pack Eiweißreiche haltbare Milch High Protein Drink aus dem Schwarzwald I powered by Fuduu.de

Fuduu.de€33.9017 rev

10mo ago

by Amazon Haltbare Fettarme Milch 1 5% Fett 6L

by Amazon€5.96842 rev

1y ago

Schwarzwaldmilch Protein H-Milch 0 9% Fett (1 l)

Schwarzwaldmilch Protein€2.0114 rev

1y ago

What buyers say about protein milch

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt37%

“Schmeckt super”

Ernährungs Gehalt11%

“Beste Proteinmilch, sehr schmackhaft”

Preis-Leistungs-Verhältnis11%

“Der Preis ist fair”

Geschmack8%

“Super Geschmack”

Qualität insgesamt6%

“Das Produkt ist sehr gut”

Vegan/Biologisch4%

“Das einzige Proteingetränk, dass mir schmeckt, ist außerdem vegan und Weizenfrei”

Benutzerfreundlichkeit3%

“einfach Handhabung in der Flasche.”

Gesundheitliche Vorteile – insgesamt3%

“Super Alternative zu herkömmlicher Milch”

Haltbarkeit2%

“Haltbarkeit ebenfalls in Ordnung (noch 7 Monate).”

Künstliche Süßstoffe2%

“🍃 Ohne Zucker: Ideal, wenn du zugesetzte Süße vermeiden willst,”

What buyers complain about

Preis-Leistungs-Verhältnis26%

“Schade der preis”

Geschmack insgesamt18%

“Die Milch schmeckt seltsam”

Qualität insgesamt8%

“Produkt Ok, Lieferung in schlechter Qualität”

Süße5%

“Zudem ungesüßt”

Bitter3%

“leider mag ich jedoch den bitteren Nachgeschmack nicht, sonst alles gut”

Ernährungs Gehalt3%

“ich finde dass high protein drinks oft nicht so gut schmecken.”

Geschmack2%

“Geschmack unterdurchschnittlich und Haltbarkeitsdauer-Versprechen nicht erfüllt”

beworben Vs Tatsächliches Produkt1%

“Nicht laktosefrei wie abgebildet”

Benutzerfreundlichkeit1%

“Unmöglich”

Künstliche Süßstoffe1%

“Kunstmilch”

Common questions

Is protein milch profitable to sell on Amazon Germany?: The niche generates €45K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (46/100).
How competitive is the protein milch niche?: 9 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in protein milch?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.
When does demand for protein milch peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the protein milch niche?: Listings span €2.00–€49.40; the average listing price is €24.86 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.