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Primitivo Di Manduria

Fail

Demand is soft, at -43.9% this quarter, so Primitivo Di Manduria is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€51K/yr22K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
57%top-5 click share · 12 brands · 28 sellers

Flapen Score

Primitivo Di Manduria against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Primitivo Di Manduria is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Primitivo Di Manduria market on Amazon at a glance

Shoppers on Amazon Germany searched for Primitivo Di Manduria 22K times last year and spent an estimated €51K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
5.5%
Market size, estimated
€51Ka year
Peak month
December4.7× the quietest month
Top search term
primitivo di manduria22K searches a year

02 · Price

A sale here is worth €42.74.

Listings sell for €42.74 on average, from €7.19 to €119.69. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €42.74 that is €0 to €4K a year per listing.

Average price
€42.74inside the $15 to $100 sweet spot
Price range
€7.19–€119.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #490 within Bier, Wein & Spirituosen. It carries 56 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
60%
Out of stock, average day
1.7%
Average rank
#490in Bier, Wein & Spirituosen
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
56per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Primitivo Di Manduria products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

28

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

12%

  • Brand 137%
  • Brand 227%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Primitivo Di Manduria search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Reviews and returns

What reviews say buyers love and hate about Primitivo Di Manduria

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Alkoholgeschmack”
50%of negative reviews mention “Geschmack”
0.1%of orders come back
“Geschmack voll langweilig und flach, Abgang nicht vorhanden”
A buyer, on “Geschmack”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Primitivo Di Manduria questions

Answered from the same tracked data.