Primitivo
FailDemand is soft, at -28.8% this quarter, so Primitivo is a Fail.
- Flapen Score
- 48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 4648
- Market size
- €263K/yr140K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 27 sellers
Flapen Score
Primitivo against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Primitivo is stronger. Inside it, weaker.
Market
The Primitivo market on Amazon at a glance
Shoppers on Amazon Germany searched for Primitivo 140K times last year and spent an estimated €263K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €263K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 5.8%
- Market size, estimated
- €263Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- doppio passo primitivo41K searches a year
02 · Price
A sale here is worth €32.18.
Listings sell for €32.18 on average, from €5.43 to €81.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €32.18 that is €16K to €24K a year per listing.
- Average price
- €32.18inside the $15 to $100 sweet spot
- Price range
- €5.43–€81.04
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €16K–€24K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Bier, Wein & Spirituosen. It carries 799 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #120in Bier, Wein & Spirituosen
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 799per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Primitivo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Doppio Passo Primitivo Puglia Rotwein Italien 6 x 750ml
- Price
- €32.95
- Rating
- 4.6/5
- Reviews
- 3,075
- Age
- 13y ago

Doppio Passo Primitivo Apulien Italienischer Rotwein in der 3 Liter Bag in Box (1 x 3l)
- Price
- €18.66
- Rating
- 4.6/5
- Reviews
- 3,075
- Age
- 8y ago

Doppio Passo Primitivo BIO Rotwein Italien (6 x 0 75l)
- Price
- €35.25
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 9y ago

Doppio Passo Primitivo Puglia IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)
- Price
- €53.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Doppio Passo Primitivo Rosato Roséwein Italien (6 x 0 75l)
- Price
- €28.12
- Rating
- 4.7/5
- Reviews
- 531
- Age
- 9y ago
Trending
estimated 90-day click momentum
Doppio Passo Primitivo Puglia Rosato IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)
- Price
- €53.94
- Rating
- 4.6/5
- Reviews
- 2
- Age
- 4y ago

Doppio Passo Primitivo Puglia IGT CVCB Rotwein 3 x 0 75l VINELLO - 3 x Weinpaket inkl. kostenlosem VINELLO.weinausgießer
- Price
- €31.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago

Feudo Apuliano Primitivo di Manduria DOP Rotwein mit Vollmundigem Geschmack Warm mit Umhüllendem Abgang mit Noten Reifer Früchte 15% Vol. Karton mit 6 Flaschen mit jeweils 750 ml
- Price
- €34.83
- Rating
- 4.0/5
- Reviews
- 125
- Age
- 2y ago

Doppio Passo Primitivo Rosato Roséwein Italien (6 x 0 75l)
- Price
- €28.12
- Rating
- 4.7/5
- Reviews
- 531
- Age
- 9y ago

4 x DOPPIO PASSO SALENTO PRIMITIVO 13 5% Bag in Box 3 Liter
- Price
- €81.04
- Rating
- 4.6/5
- Reviews
- 3,075
- Age
- 11y ago
Newest
by launch date
Feudo Apuliano Primitivo di Manduria DOP Rotwein mit Vollmundigem Geschmack Warm mit Umhüllendem Abgang mit Noten Reifer Früchte 15% Vol. Karton mit 6 Flaschen mit jeweils 750 ml
- Price
- €34.83
- Rating
- 4.0/5
- Reviews
- 125
- Age
- 2y ago

Primitivo trocken | Young Poets Never Say No | Brombeere Pflaume & Gewürze | Puglia IGT Italien | 1 x 0 75 l
- Price
- €5.43
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Doppio Passo Primitivo Puglia Kleinflasche - Italienischer Rotwein (12 x 0 25l)
- Price
- €28.21
- Rating
- 4.6/5
- Reviews
- 3,075
- Age
- 3y ago

Novantaceppi Primitivo Puglia IGT Rotwein halbtrocken (6 x 0.75 l)
- Price
- €22.18
- Rating
- 4.4/5
- Reviews
- 569
- Age
- 4y ago

Doppio Passo Primitivo Puglia Rosato IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)
- Price
- €53.94
- Rating
- 4.6/5
- Reviews
- 2
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
27
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
3%
- Doppio Passo69%
- VINOX8%
- Masseria la Volpe8%
- Novantaceppi6%
- Young Poets3%
- VINELLO3%
- Open — no brand owns it (2 brands, 3%)
Demand
Primitivo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Primitivo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- doppio passo primitivo41K/yr
- primitivo rotwein38K/yr
- primitivo24K/yr
- doppio passo20K/yr
- primitivo puglia10K/yr
- rotwein primitivo7K/yr
Reviews and returns
What reviews say buyers love and hate about Primitivo
We read the reviews and the return reasons for every product selling here.
“Er ist trocken, ja fast schon sauer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Primitivo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









