Is primitivo profitable to sell on Amazon Germany?

The niche generates €263K/yr across 19 tracked products. 90-day search growth is -28.8%. Flapen's verdict: Skip it (48/100).

How competitive is the primitivo niche?

8 brands and 27 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in primitivo?

Top complaints mined from reviews: Sauer, Alkoholgeschmack, Süße. The return rate is 0.1%.

When does demand for primitivo peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the primitivo niche?

Listings span €5.43–€81.04; the average listing price is €32.18 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.

primitivo

Skip it

Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€32.18

avg listing price — sweet spot $15–$100

Price range

Great€5.43–€81.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good798.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay€263K

€263K/yr · 140K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, primitivo is a €263K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

primitivo market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €322K–€402K; units × avg price
Conversion rate: 5.8%
Avg BSR: #120
Page quality: 0%
Prime: 79%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Doppio Passo69%
VINOX8%
Masseria la Volpe8%
Novantaceppi6%
Young Poets3%
VINELLO3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top primitivo search terms

doppio passo primitivo41K/yr -31.9%7.0% conv.
primitivo rotwein38K/yr -30.4%3.8% conv.
primitivo24K/yr -13.9%3.1% conv.
doppio passo20K/yr -23.9%4.5% conv.
primitivo puglia10K/yr -37.8%0.8% conv.
rotwein primitivo7K/yr -46.3%2.7% conv.

All search terms

Top primitivo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Doppio Passo Primitivo Puglia Rotwein Italien 6 x 750ml

Doppio Passo€32.954.6★3,075 rev

Doppio Passo Primitivo Apulien Italienischer Rotwein in der 3 Liter Bag in Box (1 x 3l)

Doppio Passo€18.664.6★3,075 rev

Doppio Passo Primitivo BIO Rotwein Italien (6 x 0 75l)

Doppio Passo€35.254.6★504 rev

Doppio Passo Primitivo Puglia IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)

VINOX€53.830.0★0 rev

Doppio Passo Primitivo Rosato Roséwein Italien (6 x 0 75l)

Doppio Passo€28.124.7★531 rev

Newest

by launch date

Feudo Apuliano Primitivo di Manduria DOP Rotwein mit Vollmundigem Geschmack Warm mit Umhüllendem Abgang mit Noten Reifer Früchte 15% Vol. Karton mit 6 Flaschen mit jeweils 750 ml

Feudo Apuliano€34.83125 rev

2y ago

Primitivo trocken | Young Poets Never Say No | Brombeere Pflaume & Gewürze | Puglia IGT Italien | 1 x 0 75 l

Young Poets€5.4315 rev

2y ago

Doppio Passo Primitivo Puglia Kleinflasche - Italienischer Rotwein (12 x 0 25l)

Doppio Passo€28.213,075 rev

3y ago

Novantaceppi Primitivo Puglia IGT Rotwein halbtrocken (6 x 0.75 l)

Novantaceppi€22.18569 rev

4y ago

Doppio Passo Primitivo Puglia Rosato IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)

VINOX€53.942 rev

4y ago

What buyers say about primitivo

What buyers praise and complain about, mined from review topics.

What buyers love

Alkoholgeschmack30%

“Bester Rotwein”

Geschmack insgesamt27%

“Super lecker”

Preis-Leistungs-Verhältnis17%

“Tolles Sonderangebot”

Qualität insgesamt7%

“über jahre top qualität, egal ob flasche oder karton”

Sauer3%

“Ein toller, trockener Rotwein mit wenig Säure”

Geruch3%

“Geruch am Anfang toll”

Geschmack2%

“würzige Rotweine ergibt, die viel preiswerter sind als die großen Toskaner oder Piemonteser.”

What buyers complain about

Sauer17%

“Er ist trocken, ja fast schon sauer”

Alkoholgeschmack17%

“Kein reiner Wein”

Süße17%

“Viel zu süß,um ihn als trockenen Wein hier anzubieten”

Geschmack8%

“Geschmack voll langweilig und flach, Abgang nicht vorhanden”

Geruch6%

“Sein Duft ist zurückhaltend, etwas Himbeere und Kirsche,”

Benutzerfreundlichkeit4%

“ist mit einer Hand fast nicht zu machen.”

Gewicht schwer4%

“Dere Verschluss bzw. das Ventilk geht viel zu schwer”

Komfort insgesamt4%

“Es ist nicht angenehm”

Common questions

Is primitivo profitable to sell on Amazon Germany?: The niche generates €263K/yr across 19 tracked products. 90-day search growth is -28.8%. Flapen's verdict: Skip it (48/100).
How competitive is the primitivo niche?: 8 brands and 27 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in primitivo?: Top complaints mined from reviews: Sauer, Alkoholgeschmack, Süße. The return rate is 0.1%.
When does demand for primitivo peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the primitivo niche?: Listings span €5.43–€81.04; the average listing price is €32.18 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.