How competitive is the Primitivo niche on Amazon Germany?

8 brands and 27 sellers compete in Primitivo on Amazon Germany. The top 5 Primitivo products take 63% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Primitivo?

Primitivo buyers on Amazon Germany complain most about Sauer, Alkoholgeschmack, Süße, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Primitivo niche?

Primitivo sells for €32.18 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €5.43–€81.04. The average incumbent carries 799 reviews — the moat a new listing must climb.

Primitivo

soft demand (-28.8% this quarter) — Primitivo doesn't clear our bar today.

Flapen Score

Skip it

Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46

This niche Category average · 1,367 niches

Is Primitivo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Primitivo is a €263K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Primitivo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 5.8% of searches end in a purchase.

€263K

revenue / yr

Units sold / yr13K

Search volume / yr-28.8%140K

Conversion rate5.8%

Avg price€32.18

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 27

Top-5 product click share63%

Open market6%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Primitivo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Doppio Passo Primitivo Puglia Rotwein Italien 6 x 750ml

Price: €32.95
Rating: 4.6/5
Reviews: 3,075
Age: 13y ago

Doppio Passo Primitivo Apulien Italienischer Rotwein in der 3 Liter Bag in Box (1 x 3l)

Price: €18.66
Rating: 4.6/5
Reviews: 3,075
Age: 8y ago

Doppio Passo Primitivo BIO Rotwein Italien (6 x 0 75l)

Price: €35.25
Rating: 4.6/5
Reviews: 504
Age: 9y ago

Doppio Passo Primitivo Puglia IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)

Price: €53.83
Rating: 0.0/5
Reviews: 0
Age: 4y ago

Doppio Passo Primitivo Rosato Roséwein Italien (6 x 0 75l)

Price: €28.12
Rating: 4.7/5
Reviews: 531
Age: 9y ago

Newest

by launch date

Feudo Apuliano Primitivo di Manduria DOP Rotwein mit Vollmundigem Geschmack Warm mit Umhüllendem Abgang mit Noten Reifer Früchte 15% Vol. Karton mit 6 Flaschen mit jeweils 750 ml

Price: €34.83
Rating: 4.0/5
Reviews: 125
Age: 2y ago

Primitivo trocken | Young Poets Never Say No | Brombeere Pflaume & Gewürze | Puglia IGT Italien | 1 x 0 75 l

Price: €5.43
Rating: 4.7/5
Reviews: 15
Age: 2y ago

Doppio Passo Primitivo Puglia Kleinflasche - Italienischer Rotwein (12 x 0 25l)

Price: €28.21
Rating: 4.6/5
Reviews: 3,075
Age: 3y ago

Novantaceppi Primitivo Puglia IGT Rotwein halbtrocken (6 x 0.75 l)

Price: €22.18
Rating: 4.4/5
Reviews: 569
Age: 4y ago

Doppio Passo Primitivo Puglia Rosato IGT halbtrocken sortenreines Weinpaket + VINOX Winecards (6x0 75l)

Price: €53.94
Rating: 4.6/5
Reviews: 2
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Doppio Passo69%
VINOX8%
Masseria la Volpe8%
Novantaceppi6%
Young Poets3%
VINELLO3%
Open — no brand owns it (2 brands, 3%)

Primitivo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume140KCVR5.8%Products19Brands8Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews799Avg BSR#120

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top Primitivo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

doppio passo primitivo41K/yr -31.9%7.0% conv.
primitivo rotwein38K/yr -30.4%3.8% conv.
primitivo24K/yr -13.9%3.1% conv.
doppio passo20K/yr -23.9%4.5% conv.
primitivo puglia10K/yr -37.8%0.8% conv.
rotwein primitivo7K/yr -46.3%2.7% conv.

What reviews say buyers love and hate about Primitivo

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Alkoholgeschmack30%

“Bester Rotwein”

Geschmack insgesamt27%

“Super lecker”

Preis-Leistungs-Verhältnis17%

“Tolles Sonderangebot”

Qualität insgesamt7%

“über jahre top qualität, egal ob flasche oder karton”

Sauer3%

“Ein toller, trockener Rotwein mit wenig Säure”

What buyers complain about

76% of reviews

Sauer17%

“Er ist trocken, ja fast schon sauer”

Alkoholgeschmack17%

“Kein reiner Wein”

Süße17%

“Viel zu süß,um ihn als trockenen Wein hier anzubieten”

Geschmack8%

“Geschmack voll langweilig und flach, Abgang nicht vorhanden”

Geruch6%

“Sein Duft ist zurückhaltend, etwas Himbeere und Kirsche,”

Common Primitivo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Primitivo 48/100 on Amazon Germany — Skip it. The niche generates €263K/yr across 19 tracked products. Search demand moved -28.8% over the last 90 days.