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Praktische Geschenke

Fail

Demand is soft, at -39.7% this quarter, so Praktische Geschenke is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€166K/yr386K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
44%top-5 click share · 9 brands · 37 sellers

Flapen Score

Praktische Geschenke against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Praktische Geschenke is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Praktische Geschenke market on Amazon at a glance

Shoppers on Amazon Germany searched for Praktische Geschenke 386K times last year and spent an estimated €166K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €166K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
5.2%
Market size, estimated
€166Ka year
Peak month
December11.4× the quietest month
Top search term
pukka tee101K searches a year

02 · Price

A sale here is worth €8.20.

Listings sell for €8.20 on average, from €3.35 to €32.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €8.20 that is €4K to €6K a year per listing.

Average price
€8.20under the $15 to $100 sweet spot
Price range
€3.35–€32.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #84 within Geschenkkörbe & Feinkostgeschenke. It carries 1,305 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#84in Geschenkkörbe & Feinkostgeschenke
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
1,305per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Praktische Geschenke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

37

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

3%

  • Brand 167%
  • Brand 215%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Praktische Geschenke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Praktische Geschenke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pukka tee101K/yr
  • praktische geschenke83K/yr
  • nützliche geschenke für frauen41K/yr
  • nützliche geschenke56K/yr
  • praktische geschenke für frauen24K/yr
  • pukka22K/yr
  • mehr oder weniger16K/yr
  • pukka tee geschenkset15K/yr
  • mehr ode weniger spiel14K/yr
  • tee pukka8K/yr

Reviews and returns

What reviews say buyers love and hate about Praktische Geschenke

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Spaß/Unterhaltungserlebnis”
13%of negative reviews mention “Geschmack insgesamt”
0.4%of orders come back
“Geschmack enttäuschend”
A buyer, on “Geschmack insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Praktische Geschenke questions

Answered from the same tracked data.