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Portwein

Fail

The top 5 brands take 96% of clicks, so Portwein is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€90K/yr162K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
72%top-5 click share · 7 brands · 33 sellers

Flapen Score

Portwein against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Portwein is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portwein market on Amazon at a glance

Shoppers on Amazon Germany searched for Portwein 162K times last year and spent an estimated €90K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
3.3%
Market size, estimated
€90Ka year
Peak month
December4.0× the quietest month
Top search term
portwein95K searches a year

02 · Price

A sale here is worth €17.02.

Listings sell for €17.02 on average, from €6.93 to €33.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €17.02 that is €4K to €9K a year per listing.

Average price
€17.02inside the $15 to $100 sweet spot
Price range
€6.93–€33.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #14 within Bier, Wein & Spirituosen. It carries 411 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#14in Bier, Wein & Spirituosen
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
411per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Portwein products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

€0€9K€18K€27K€36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

33

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

2%

  • Royal Oporto37%
  • Graham's26%
  • Valdouro25%
  • Delaforce5%
  • Taylors3%
  • W. & J. Graham's3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Portwein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Portwein search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • portwein95K/yr
  • port32K/yr
  • portwein rot26K/yr
  • portwein tawny5K/yr
  • port wine4K/yr

Reviews and returns

What reviews say buyers love and hate about Portwein

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Portabilität”
38%of negative reviews mention “Geschmack”
0.1%of orders come back
“Eine der Flaschen hatte Korkgeschmack bzw der Wein ist "gekippt" = schade”
A buyer, on “Geschmack”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Portwein questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data