Is portwein profitable to sell on Amazon Germany?

The niche generates €90K/yr across 14 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (39/100).

How competitive is the portwein niche?

7 brands and 33 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in portwein?

Top complaints mined from reviews: Geschmack, Qualität insgesamt, Lagertemperatur. The return rate is 0.1%.

When does demand for portwein peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the portwein niche?

Listings span €6.93–€33.05; the average listing price is €17.02 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.

portwein

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€17.02

avg listing price — sweet spot $15–$100

Review moat

Great410.79

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.93–€33.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad€90K

€90K/yr · 162K searches

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, portwein is a €90K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

portwein market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €170K–€213K; units × avg price
Conversion rate: 3.3%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 21%
Out of stock: 0.7%
Avg brand age: 90 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Royal Oporto37%
Graham's26%
Valdouro25%
Delaforce5%
Taylors3%
W. & J. Graham's3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top portwein search terms

portwein95K/yr -20.5%4.1% conv.
port32K/yr +55.6%0.1% conv.
portwein rot26K/yr -26.4%6.2% conv.
portwein tawny5K/yr -27.7%3.8% conv.
port wine4K/yr -0.5%2.4% conv.

All search terms

Top portwein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ROYAL OPORTO TAWNY PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha

Royal Oporto€8.294.6★350 rev

Valdouro - Tawny Porto Portwein - Herkunft : Portugal (1 x 0.75 l)

Valdouro€6.934.6★268 rev

W. & J. Grahams Tawny Port 20 Years Old 20% Vol. 0 75l in Geschenkbox

Graham's€32.434.7★1,885 rev

Grahams Tawny Port 10 Jahre Portwein 75 cl (Verpackung kann variieren)

Graham's€20.664.6★638 rev

Valdouro - Tawny 10 Years Porto - 10-jähriger Rot Portwein - Herkunft : Portugal (1 x 0.75 l)

Valdouro€15.794.6★377 rev

Newest

by launch date

ROYAL OPORTO WHITE PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha

Royal Oporto€9.2694 rev

5y ago

W. & J. Grahams FIRST FLIGHT Colheita Port 20% Vol. 0 75l in Geschenkbox

W. & J. Graham's€33.0510 rev

5y ago

Porto Cruz Tawny Portwein Süß (1 x 0.75 l)

Porto Cruz€9.8569 rev

6y ago

Valdouro - Rosé Porto - Rosé Portwein - Herkunft : Portugal (1 x 0.75 l)

Valdouro€7.35128 rev

6y ago

Valdouro - Tawny Porto Portwein - Herkunft : Portugal (1 x 0.75 l)

Valdouro€6.93268 rev

8y ago

What buyers say about portwein

What buyers praise and complain about, mined from review topics.

What buyers love

Portabilität20%

“es ist ein sehr guter port”

Qualität insgesamt20%

“Gute Ware”

Geschmack insgesamt20%

“Sehr lecker”

beworben Vs Tatsächliches Produkt10%

“Genau das was ich wollte”

Gesamtgröße10%

“Passt”

Süße10%

“Schmeckt sehr süß”

What buyers complain about

Geschmack38%

“Eine der Flaschen hatte Korkgeschmack bzw der Wein ist "gekippt" = schade”

Qualität insgesamt25%

“Es wurde zu Lasten der Qualität gespart”

Lagertemperatur25%

“Wein hat gekorkt”

Common questions

Is portwein profitable to sell on Amazon Germany?: The niche generates €90K/yr across 14 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (39/100).
How competitive is the portwein niche?: 7 brands and 33 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in portwein?: Top complaints mined from reviews: Geschmack, Qualität insgesamt, Lagertemperatur. The return rate is 0.1%.
When does demand for portwein peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the portwein niche?: Listings span €6.93–€33.05; the average listing price is €17.02 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.