How competitive is the Portwein niche on Amazon Germany?

7 brands and 33 sellers compete in Portwein on Amazon Germany. The top 5 Portwein products take 72% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Portwein?

Portwein buyers on Amazon Germany complain most about Geschmack, Qualität insgesamt, Lagertemperatur, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Portwein niche?

Portwein sells for €17.02 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.93–€33.05. The average incumbent carries 411 reviews — the moat a new listing must climb.

Portwein

brand-locked demand (top 5 brands take 96% of clicks) — Portwein doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46

This niche Category average · 1,367 niches

Is Portwein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Portwein is a €90K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Portwein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 3.3% of searches end in a purchase.

€90K

revenue / yr

Units sold / yr13K

Search volume / yr-5.4%162K

Conversion rate3.3%

Avg price€17.02

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 33

Top-5 product click share72%

Open market4%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Portwein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ROYAL OPORTO TAWNY PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha

Price: €8.29
Rating: 4.6/5
Reviews: 350
Age: 14y ago

Valdouro - Tawny Porto Portwein - Herkunft : Portugal (1 x 0.75 l)

Price: €6.93
Rating: 4.6/5
Reviews: 268
Age: 8y ago

W. & J. Grahams Tawny Port 20 Years Old 20% Vol. 0 75l in Geschenkbox

Price: €32.43
Rating: 4.7/5
Reviews: 1,885
Age: 13y ago

Grahams Tawny Port 10 Jahre Portwein 75 cl (Verpackung kann variieren)

Price: €20.66
Rating: 4.6/5
Reviews: 638
Age: 16y ago

Valdouro - Tawny 10 Years Porto - 10-jähriger Rot Portwein - Herkunft : Portugal (1 x 0.75 l)

Price: €15.79
Rating: 4.6/5
Reviews: 377
Age: 13y ago

Newest

by launch date

ROYAL OPORTO WHITE PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha

Price: €9.26
Rating: 4.7/5
Reviews: 94
Age: 5y ago

W. & J. Grahams FIRST FLIGHT Colheita Port 20% Vol. 0 75l in Geschenkbox

Price: €33.05
Rating: 5.0/5
Reviews: 10
Age: 5y ago

Porto Cruz Tawny Portwein Süß (1 x 0.75 l)

Price: €9.85
Rating: 4.6/5
Reviews: 69
Age: 6y ago

Valdouro - Rosé Porto - Rosé Portwein - Herkunft : Portugal (1 x 0.75 l)

Price: €7.35
Rating: 4.5/5
Reviews: 128
Age: 6y ago

Valdouro - Tawny Porto Portwein - Herkunft : Portugal (1 x 0.75 l)

Price: €6.93
Rating: 4.6/5
Reviews: 268
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Royal Oporto37%
Graham's26%
Valdouro25%
Delaforce5%
Taylors3%
W. & J. Graham's3%
Open — no brand owns it (1 brand, 2%)

Portwein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR3.3%Products14Brands7Top 5 Brands96%OOS Rate0.7%Rating4.7★Reviews411Avg BSR#14

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Portwein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

portwein95K/yr -20.5%4.1% conv.
port32K/yr +55.6%0.1% conv.
portwein rot26K/yr -26.4%6.2% conv.
portwein tawny5K/yr -27.7%3.8% conv.
port wine4K/yr -0.5%2.4% conv.

What reviews say buyers love and hate about Portwein

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Portabilität20%

“es ist ein sehr guter port”

Qualität insgesamt20%

“Gute Ware”

Geschmack insgesamt20%

“Sehr lecker”

beworben Vs Tatsächliches Produkt10%

“Genau das was ich wollte”

Gesamtgröße10%

“Passt”

What buyers complain about

88% of reviews

Geschmack38%

“Eine der Flaschen hatte Korkgeschmack bzw der Wein ist "gekippt" = schade”

Qualität insgesamt25%

“Es wurde zu Lasten der Qualität gespart”

Lagertemperatur25%

“Wein hat gekorkt”

Common Portwein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Portwein 39/100 on Amazon Germany — Skip it. The niche generates €90K/yr across 14 tracked products. Search demand moved -5.4% over the last 90 days.