Is Portwein profitable to sell on Amazon Germany?

Flapen scores Portwein 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €90K a year across 14 tracked products. Search demand grew -5.4% in the last 90 days.

How competitive is the Portwein niche on Amazon Germany?

7 brands and 33 sellers compete in Portwein on Amazon Germany. The top 5 Portwein products take 72% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Portwein?

Portwein buyers on Amazon Germany complain most about Geschmack, Qualität insgesamt, and Lagertemperatur. An estimated 0.1% of orders come back.

When does demand for Portwein peak?

Search demand for Portwein on Amazon Germany peaks in Nov–Dec, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Portwein niche?

Portwein sells for €17.02 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.93 to €33.05. The average product has 411 reviews, the count a new listing must catch up to.

Portwein

Fail

The top 5 brands take 96% of clicks, so Portwein is a Fail.

Flapen Score: 39
39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size: €90K/yr162K searches / yr
90-day growth: -5.4%search demand this quarter
Competition: 72%top-5 click share · 7 brands · 33 sellers

Flapen Score

Portwein against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Portwein is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Portwein market on Amazon at a glance

Shoppers on Amazon Germany searched for Portwein 162K times last year and spent an estimated €90K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months: 162K
Growth, 90 days vs prior 90: -5.4%
Conversion, latest week: 3.3%
Market size, estimated: €90Ka year
Peak month: December4.0× the quietest month
Top search term: portwein95K searches a year

02 · Price

A sale here is worth €17.02.

Listings sell for €17.02 on average, from €6.93 to €33.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €17.02 that is €4K to €9K a year per listing.

Average price: €17.02inside the $15 to $100 sweet spot
Price range: €6.93–€33.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€9K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #14 within Bier, Wein & Spirituosen. It carries 411 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 21%
Prime listings: 100%
Out of stock, average day: 0.7%
Average rank: #14in Bier, Wein & Spirituosen
Average rating: 4.66 starsAmazon Germany average 4.37 stars
Average reviews: 411per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 90 months

Products

Top Portwein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Brand 137%
Brand 226%
Brand 325%
Brand 45%
Brand 53%
Brand 63%
Open — no brand owns it (1 brand, 2%)

Demand

Portwein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Portwein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

portwein95K/yr -20.5%4.1% conv.
port32K/yr +55.6%0.1% conv.
portwein rot26K/yr -26.4%6.2% conv.
portwein tawny5K/yr -27.7%3.8% conv.
port wine4K/yr -0.5%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Portwein

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Portabilität”

38%of negative reviews mention “Geschmack”

0.1%of orders come back

“Eine der Flaschen hatte Korkgeschmack bzw der Wein ist "gekippt" = schade”

A buyer, on “Geschmack”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

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FAQ

Common Portwein questions

Answered from the same tracked data.

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