Portwein
FailThe top 5 brands take 96% of clicks, so Portwein is a Fail.
- Flapen Score
- 39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 4639
- Market size
- €90K/yr162K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 33 sellers
Flapen Score
Portwein against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Portwein is stronger. Inside it, weaker.
Market
The Portwein market on Amazon at a glance
Shoppers on Amazon Germany searched for Portwein 162K times last year and spent an estimated €90K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €90Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- portwein95K searches a year
02 · Price
A sale here is worth €17.02.
Listings sell for €17.02 on average, from €6.93 to €33.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €17.02 that is €4K to €9K a year per listing.
- Average price
- €17.02inside the $15 to $100 sweet spot
- Price range
- €6.93–€33.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€9K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #14 within Bier, Wein & Spirituosen. It carries 411 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #14in Bier, Wein & Spirituosen
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 411per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Portwein products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ROYAL OPORTO TAWNY PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha
- Price
- €8.29
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 14y ago

Valdouro - Tawny Porto Portwein - Herkunft : Portugal (1 x 0.75 l)
- Price
- €6.93
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 8y ago

W. & J. Grahams Tawny Port 20 Years Old 20% Vol. 0 75l in Geschenkbox
- Price
- €32.43
- Rating
- 4.7/5
- Reviews
- 1,885
- Age
- 13y ago

Grahams Tawny Port 10 Jahre Portwein 75 cl (Verpackung kann variieren)
- Price
- €20.66
- Rating
- 4.6/5
- Reviews
- 638
- Age
- 16y ago

Valdouro - Tawny 10 Years Porto - 10-jähriger Rot Portwein - Herkunft : Portugal (1 x 0.75 l)
- Price
- €15.79
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 13y ago
Trending
estimated 90-day click momentum
Valdouro - Rosé Porto - Rosé Portwein - Herkunft : Portugal (1 x 0.75 l)
- Price
- €7.35
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 6y ago

W. & J. Grahams FIRST FLIGHT Colheita Port 20% Vol. 0 75l in Geschenkbox
- Price
- €33.05
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5y ago

ROYAL OPORTO TAWNY PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha
- Price
- €8.29
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 14y ago

Taylors Port Taylors Select Reserve Ruby Portwein Touriga (1 x 0.75l)
- Price
- €12.26
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 13y ago

W.&J. Grahams The Tawny Reserve Port (1 x 0.75 l)
- Price
- €23.51
- Rating
- 4.7/5
- Reviews
- 1,123
- Age
- 13y ago
Newest
by launch date
ROYAL OPORTO WHITE PORT (1 x 0 75l) - Portwein aus dem ältesten und größten Portweinhaus der Welt Real Companhia Velha
- Price
- €9.26
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 5y ago

W. & J. Grahams FIRST FLIGHT Colheita Port 20% Vol. 0 75l in Geschenkbox
- Price
- €33.05
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5y ago

Porto Cruz Tawny Portwein Süß (1 x 0.75 l)
- Price
- €9.85
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6y ago

Valdouro - Rosé Porto - Rosé Portwein - Herkunft : Portugal (1 x 0.75 l)
- Price
- €7.35
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 6y ago

Valdouro - Tawny Porto Portwein - Herkunft : Portugal (1 x 0.75 l)
- Price
- €6.93
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
33
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
2%
- Royal Oporto37%
- Graham's26%
- Valdouro25%
- Delaforce5%
- Taylors3%
- W. & J. Graham's3%
- Open — no brand owns it (1 brand, 2%)
Demand
Portwein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Portwein search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- portwein95K/yr
- port32K/yr
- portwein rot26K/yr
- portwein tawny5K/yr
- port wine4K/yr
Reviews and returns
What reviews say buyers love and hate about Portwein
We read the reviews and the return reasons for every product selling here.
“Eine der Flaschen hatte Korkgeschmack bzw der Wein ist "gekippt" = schade”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portwein questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









