Porridge
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -23.2% this quarter, so Porridge is a Maybe.
- Flapen Score
- 52 / 100Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 4652
- Market size
- €205K/yr349K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 36%top-5 click share · 12 brands · 24 sellers
Flapen Score
Porridge against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Porridge is stronger. Inside it, weaker.
Market
The Porridge market on Amazon at a glance
Shoppers on Amazon Germany searched for Porridge 349K times last year and spent an estimated €205K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €205K a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- €205Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- porridge193K searches a year
02 · Price
A sale here is worth €9.28.
Listings sell for €9.28 on average, from €0.66 to €48.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €9.28 that is €7K to €9K a year per listing.
- Average price
- €9.28under the $15 to $100 sweet spot
- Price range
- €0.66–€48.34
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €7K–€9K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2 within Frühstücksmüsli. It carries 376 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 76%
- Out of stock, average day
- 3.6%
- Average rank
- #2in Frühstücksmüsli
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 376per listing
- Listings tracked
- 42
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Porridge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
24
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
6%
- Brand 163%
- Brand 212%
- Brand 310%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (6 brands, 6%)
Demand
Porridge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct · busiest ÷ quietest = 1.6×
Search terms
Top Porridge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- porridge193K/yr
- porridge ohne zucker57K/yr
- ruf porridge54K/yr
- porridge ruf15K/yr
- haferbrei6K/yr
- porridge to go5K/yr
- kindermüsli4K/yr
- kinder müsli4K/yr
- porridge portionsbeutel3K/yr
- müsli kinder4K/yr
Reviews and returns
What reviews say buyers love and hate about Porridge
We read the reviews and the return reasons for every product selling here.
“Schmeckt nach Chemie”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Porridge questions
Answered from the same tracked data.









