Is porridge profitable to sell on Amazon Germany?

The niche generates €205K/yr across 42 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the porridge niche?

12 brands and 24 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in porridge?

Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for porridge peak?

Demand peaks in Feb–Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the porridge niche?

Listings span €0.66–€48.34; the average listing price is €9.28 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.

porridge

Worth a look

Shows low returns (0.0%), but soft demand (-23.2% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great375.76

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Price range

Good€0.66–€48.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€205K

€205K/yr · 349K searches

Avg price

Okay€9.28

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, porridge is a €205K/yr Amazon Germany market (349K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

porridge market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: €371K–€464K; units × avg price
Conversion rate: 6.3%
Avg BSR: #2
Page quality: 0%
Prime: 76%
Sponsored: 64%
Out of stock: 3.6%
Avg brand age: 59 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

RUF63%
Alnatura12%
3Bears10%
Dr. Oetker3%
taube3%
Quaker2%
Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.

Peak months: Feb, Oct · busiest ÷ quietest = 1.6×

Open Trend

Top porridge search terms

porridge193K/yr -25.8%4.1% conv.
porridge ohne zucker57K/yr -18.1%3.8% conv.
ruf porridge54K/yr -23.4%10.6% conv.
porridge ruf15K/yr -26.3%10.8% conv.
haferbrei6K/yr -28.3%1.6% conv.
porridge to go5K/yr -16.5%0.8% conv.
kindermüsli4K/yr -6.4%1.8% conv.
kinder müsli4K/yr -5.6%1.0% conv.
porridge portionsbeutel3K/yr +11.6%2.8% conv.
müsli kinder4K/yr -28.0%1.5% conv.

All search terms

Top porridge products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUF Porridge Himbeer White Choc Instant Haferbrei mit Himbeer-Stückchen und weißer Raspel-Schokolade schnelles und gesundes Frühstück 1 x 65g Beutel

RUF€0.804.6★837 rev

RUF Probier Set Porridge Alle Sorten (16 Stück) 1 x 16 verschiedene Sorten Instant Haferbrei für ein schnelles und gesundes Frühstück 16 x 65g Beutel

RUF€16.854.7★178 rev

RUF Porridge Classic gesunder Frühstück-Snack aus Vollkorn-Haferflocken besonders lecker mit frischen Früchten oder Nüssen Vorratspackung 1 x 400g

RUF€3.014.5★642 rev

3Bears Porridge Probier-Set 3 x 400g | Bestseller Frühstücksbrei mit natürlichen Zutaten | Vegan ohne Zusatzstoffe ohne Industriezucker | Ideal für warmes Frühstück & Meal Prep

3Bears€15.944.6★42 rev

Alnatura Früchte Porridge 500g

Alnatura€3.284.4★510 rev

Newest

by launch date

More Protein Porridge 13er Tray 13 x 62 g Classic 31 g Eiweiß pro Portion schnelle Zubereitung ohne Kochen cremig leckeres Porridge mit weniger Zucker und Fett perfekt zum Verfeinern

MORE NUTRITION€34.17184 rev

5mo ago

Dr. Oetker Vitalis Porridge im 25er Probier-Set alle 5 Sorten 5x Porridge Classic Schokoladen Beeren Pekannuss-Mandel Apfel-Zimt Haferbrei mit Hafervollkornflocken

Dr. Oetker€23.0913 rev

7mo ago

3Bears Porridge Probier-Set 3 x 400g | Bestseller Frühstücksbrei mit natürlichen Zutaten | Vegan ohne Zusatzstoffe ohne Industriezucker | Ideal für warmes Frühstück & Meal Prep

3Bears€15.9442 rev

1y ago

RUF Probier Set Porridge Alle Sorten (16 Stück) 1 x 16 verschiedene Sorten Instant Haferbrei für ein schnelles und gesundes Frühstück 16 x 65g Beutel

RUF€16.85178 rev

1y ago

RUF Veganes Porridge Red Berry Oats Haferbrei mit Erdbeeren & Himbeeren einfache Zubereitung Oatmeal im praktischen Portionsbeutel 1 x 60 g

RUF€0.81404 rev

2y ago

What buyers say about porridge

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt55%

“Schmeckt super”

Geschmack9%

“Geschmack”

Qualität insgesamt7%

“Super Qualität”

Kochanleitung5%

“Kann auch warm gegessen werden”

Benutzerfreundlichkeit2%

“einfach”

Ernährungs Gehalt2%

“Lässt sich mit Obst oder Nüssen gut ergänzen”

Gesamtgröße2%

“passt alles”

Backen2%

“Bester Porridge”

Inhaltsstoffe – insgesamt2%

“Bestes Porridge”

Süße2%

“Schnell gemacht & sehr süß”

What buyers complain about

Geschmack insgesamt24%

“Schmeckt nach Chemie”

Süße14%

“Es schmeckt nicht zuckergusssüß”

Preis-Leistungs-Verhältnis14%

“Total überteuert”

Brock/Klump/Sammlung4%

“Sehr lecker allerdings teilweise etwas Klumpig”

Geschmack4%

“Geschmack nicht so gut”

Ernährungs Gehalt4%

“nicht besonders gesund”

Mischung/Verhältnis3%

“warum muss man Dattelstücke mit rein mischen?.”

Künstliche Süßstoffe2%

“Auch der Zuckeranteil hält sich in Grenzen”

Textur/Konsistenz – insgesamt2%

“Das Porridge ist für mich zu fein in der Struktur”

Qualität insgesamt1%

“Preis und Leistung einfach meilenweiter auseinander”

Common questions

Is porridge profitable to sell on Amazon Germany?: The niche generates €205K/yr across 42 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the porridge niche?: 12 brands and 24 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in porridge?: Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for porridge peak?: Demand peaks in Feb–Oct; the busiest month runs 1.6× the quietest.
What does it cost to enter the porridge niche?: Listings span €0.66–€48.34; the average listing price is €9.28 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.