Is popcorn profitable to sell on Amazon Germany?

The niche generates €314K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the popcorn niche?

17 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in popcorn?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.0%.

When does demand for popcorn peak?

Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the popcorn niche?

Listings span €1.34–€55.10; the average listing price is €13.15 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.

popcorn

Worth a look

Shows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great€1.34–€55.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good617.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.15

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good€314K

€314K/yr · 392K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, popcorn is a €314K/yr Amazon Germany market (392K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

popcorn market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: €329K–€395K; units × avg price
Conversion rate: 6.1%
Avg BSR: #40
Page quality: 0%
Prime: 81%
Sponsored: 52%
Out of stock: 2.1%
Avg brand age: 39 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

17%

Alnatura26%
Werther's Original22%
Hopser Food Fun15%
Seeberger8%
Chio6%
popcornloop6%
Open — no brand owns it (11 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top popcorn search terms

popcorn336K/yr -27.7%4.1% conv.
popcorn süß13K/yr -23.9%2.4% conv.
popkorn7K/yr -32.6%5.7% conv.
pop corn5K/yr -11.0%4.6% conv.
caramel popcorn5K/yr -21.2%6.2% conv.
werthers popcorn5K/yr -26.6%15.9% conv.
popcorn caramel4K/yr -19.2%4.9% conv.
popcorn fertig4K/yr -23.9%2.8% conv.
süßes popcorn3K/yr +9.0%2.2% conv.
karamell popcorn4K/yr -17.5%8.0% conv.

All search terms

Top popcorn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura BIO Popcorn Mais (0.5 kg)

Alnatura€1.834.5★206 rev

Werthers Original Caramel Popcorn Classic 1 x 140 g Popcorn mit Sahne-Karamell-Überzug Knuspriger Snack mit Karamellgeschmack

Werther's Original€1.854.6★2,844 rev

Hopser Food Fun Premium Butterfly Popcorn Mais 1000g XL 1:46 Popvolumen mit Aromaschutzverpackung GMO Frei

Hopser Food Fun€8.774.6★5,307 rev

Alnatura Popcorn Meersalz süß+salzig 80 g

Alnatura€1.534.4★86 rev

Werthers Original Caramel Popcorn Salted Caramel 1 x 140 g knuspriges Popcorn mit salzigem Sahne-Karamell-Überzug

Werther's Original€1.934.4★519 rev

Newest

by launch date

by Amazon Gesalzenes Popcorn 85g

by Amazon€1.3433 rev

today

HEIMATGUT AUS LIEBE ZUM GUTEN€21.1539 rev

5mo ago

Netrox - Popcorn Maker für Mikrowelle Glasbehälter BPA-frei spülmaschinengeeignet Fettfreie Popcornmaschine für gesunden Snack ideal für Filmabende - Maschine Glas Behälter

Netrox€20.4422 rev

5mo ago

Werthers Original Caramel Popcorn Classic (XXL) 1 x 624g Popcorn mit Sahne-Karamell-Überzug Knuspriger Snack mit Karamellgeschmack

Werther's Original€8.7980 rev

1y ago

Alnatura BIO Popcorn Mais (0.5 kg)

Alnatura€1.83206 rev

1y ago

What buyers say about popcorn

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt40%

“Bestes Popcorn”

Qualität insgesamt12%

“Super Produkt”

Geschmack6%

“Leckerstes Karamell Popcorn”

Backen5%

“Lecker Popcorn”

beworben Vs Tatsächliches Produkt5%

“Tut was es soll top produkt”

Einfache Reinigung3%

“Außerdem lässt sich alles leicht reinigen”

Benutzerfreundlichkeit3%

“Einfache Handhabung und leicht bedienbar sowie super zu reinigen”

Preis-Leistungs-Verhältnis3%

“Preis-Leistung passt hier auf jeden Fall”

Süße2%

“süß trifft auf Salz”

Knusprigkeit2%

“Sehr lecker, super crunchy,”

What buyers complain about

Geschmack insgesamt13%

“Schmeckt ranzig”

Preis-Leistungs-Verhältnis13%

“Teuer und lecker”

Gesamtgröße8%

“Etwas kleiner als bei Seeberger”

Süße7%

“nicht mal süß”

Hartes Gefühl5%

“Zäh”

Salzgehalt4%

“könnte aber salziger sein.”

Ölig/fettig3%

“schmeckt extrem nach ranzigem Öl”

Qualität insgesamt3%

“Es lässt sich feststellen das die Qualität leider mit jeder Bestellung nach lies”

Geruch3%

“Stinknormaler Supermarktmais”

Speicherkapazität3%

“Er nimmt zwar aufgrund seiner "Bauchigkeit" etwas Platz im Schrank weg,”

Top return reasons

Gesamtgröße42%

Produktzustand17%

De-Grease17%

Messung / Ablesegenauigkeit17%

Mikrowellengeeignet8%

Common questions

Is popcorn profitable to sell on Amazon Germany?: The niche generates €314K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the popcorn niche?: 17 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in popcorn?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.0%.
When does demand for popcorn peak?: Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the popcorn niche?: Listings span €1.34–€55.10; the average listing price is €13.15 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.