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Popcorn

Popcorn shows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 46

Market size 52Growth 12Conversion 67Competition 55Returns 100Price range 75Avg price 60Brand share 46Review moat 72Quality gap 60
This niche Category average · 1,367 niches

Is Popcorn profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Popcorn is a €314K/yr Amazon Germany market (392K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 55/100.

Popcorn: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.7% over the last 90 days and 6.1% of searches end in a purchase.

€314K

revenue / yr

Units sold / yr30K
Search volume / yr-26.7%392K
Conversion rate6.1%
Avg price€13.15

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers17 · 40
Top-5 product click share52%
Open market23%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement52%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews618

Top Popcorn products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€16K€31K€47K€63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

17%

  • Alnatura26%
  • Werther's Original22%
  • Hopser Food Fun15%
  • Seeberger8%
  • Chio6%
  • popcornloop6%
  • Open — no brand owns it (11 brands, 17%)

Popcorn demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume392KCVR6.1%Products27Brands17Top 5 Brands77%OOS Rate2.1%Rating4.4★Reviews618Avg BSR#40
10K6KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Top Popcorn search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • popcorn336K/yr
  • popcorn süß13K/yr
  • popkorn7K/yr
  • pop corn5K/yr
  • caramel popcorn5K/yr
  • werthers popcorn5K/yr
  • popcorn caramel4K/yr
  • popcorn fertig4K/yr
  • süßes popcorn3K/yr
  • karamell popcorn4K/yr

What reviews say buyers love and hate about Popcorn

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Geschmack insgesamt40%

Bestes Popcorn

Qualität insgesamt12%

Super Produkt

Geschmack6%

Leckerstes Karamell Popcorn

Backen5%

Lecker Popcorn

beworben Vs Tatsächliches Produkt5%

Tut was es soll top produkt

What buyers complain about

63% of reviews
Geschmack insgesamt13%

Schmeckt ranzig

Preis-Leistungs-Verhältnis13%

Teuer und lecker

Gesamtgröße8%

Etwas kleiner als bei Seeberger

Süße7%

nicht mal süß

Hartes Gefühl5%

Zäh

Popcorn return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
42%
2Produktzustand
17%
3De-Grease
17%
4Messung / Ablesegenauigkeit
17%
5Mikrowellengeeignet
8%

Common Popcorn questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Popcorn 55/100 on Amazon Germany — Worth a look. The niche generates €314K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -26.7% over the last 90 days.
Search demand for Popcorn on Amazon Germany peaks in Feb–Nov, where the busiest month runs 1.7× the quietest.