Is Pökelsalz profitable to sell on Amazon Germany?

Flapen scores Pökelsalz 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €204K a year across 17 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -53.8% in the last 90 days.

How competitive is the Pökelsalz niche on Amazon Germany?

12 brands and 14 sellers compete in Pökelsalz on Amazon Germany. The top 5 Pökelsalz products take 72% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Pökelsalz?

Pökelsalz buyers on Amazon Germany complain most about Salzgehalt and Preis-Leistungs-Verhältnis. An estimated 0.0% of orders come back.

When does demand for Pökelsalz peak?

Search demand for Pökelsalz on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, and the busiest month runs 4.3× the quietest.

What does it cost to enter the Pökelsalz niche?

Pökelsalz sells for €8.58 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.34 to €17.26. The average product has 602 reviews, the count a new listing must catch up to.

Pökelsalz

Fail

Demand is soft, at -53.8% this quarter, so Pökelsalz is a Fail.

Flapen Score: 39
39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size: €204K/yr204K searches / yr
90-day growth: -53.8%search demand this quarter
Competition: 72%top-5 click share · 12 brands · 14 sellers

Flapen Score

Pökelsalz against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pökelsalz is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Pökelsalz market on Amazon at a glance

Shoppers on Amazon Germany searched for Pökelsalz 204K times last year and spent an estimated €204K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €204K a year.

Searches, last 12 months: 204K
Growth, 90 days vs prior 90: -53.8%
Conversion, latest week: 11.6%
Market size, estimated: €204Ka year
Peak month: November4.3× the quietest month
Top search term: pökelsalz103K searches a year

02 · Price

A sale here is worth €8.58.

Listings sell for €8.58 on average, from €3.34 to €17.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €8.58 that is €9K to €11K a year per listing.

Average price: €8.58under the $15 to $100 sweet spot
Price range: €3.34–€17.26
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €9K–€11K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #439 within Gewürze & Fix-Produkte. It carries 602 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings: 59%
Prime listings: 71%
Out of stock, average day: 0.0%
Average rank: #439in Gewürze & Fix-Produkte
Average rating: 4.73 starsAmazon Germany average 4.37 stars
Average reviews: 602per listing
Listings tracked: 17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 66 months

Products

Top Pökelsalz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

Brand 139%
Brand 226%
Brand 310%
Brand 47%
Brand 54%
Brand 63%
Open — no brand owns it (6 brands, 11%)

Demand

Pökelsalz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Pökelsalz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pökelsalz103K/yr -55.0%11.6% conv.
nitritpökelsalz46K/yr -49.8%12.2% conv.
pökelsalz kaufen27K/yr -56.6%8.1% conv.
pökelsalz 1kg8K/yr -53.0%10.8% conv.
pökelsalz 5kg8K/yr -64.3%11.6% conv.
nitritsalz3K/yr -30.6%7.7% conv.
natriumnitrit2K/yr -40.9%0.4% conv.
pökelsalz 500g3K/yr -52.3%16.1% conv.
nitritpökelsalz kaufen3K/yr -64.3%8.0% conv.

Reviews and returns

What reviews say buyers love and hate about Pökelsalz

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”

86%of negative reviews mention “Salzgehalt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Verpackung Offen - Salz lose in der Verpackung”

A buyer, on “Salzgehalt”86% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

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FAQ

Common Pökelsalz questions

Answered from the same tracked data.

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