Is Plantation Rum Xo 20th profitable to sell on Amazon Germany?

Flapen scores Plantation Rum Xo 20th 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €153K a year across 12 tracked products. Search demand grew -18.1% in the last 90 days.

How competitive is the Plantation Rum Xo 20th niche on Amazon Germany?

2 brands and 39 sellers compete in Plantation Rum Xo 20th on Amazon Germany. The top 5 Plantation Rum Xo 20th products take 74% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Plantation Rum Xo 20th?

Plantation Rum Xo 20th buyers on Amazon Germany complain most about Qualität insgesamt and Geschmack. An estimated 0.0% of orders come back.

What does it cost to enter the Plantation Rum Xo 20th niche?

Plantation Rum Xo 20th sells for €25.90 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €14.80 to €47.91. The average product has 1,046 reviews, the count a new listing must catch up to.

Plantation Rum Xo 20th

Fail

The top 5 brands take 100% of clicks, so Plantation Rum Xo 20th is a Fail.

Flapen Score: 41
41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size: €153K/yr113K searches / yr
90-day growth: -18.1%search demand this quarter
Competition: 74%top-5 click share · 2 brands · 39 sellers

Flapen Score

Plantation Rum Xo 20th against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Plantation Rum Xo 20th is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Plantation Rum Xo 20th market on Amazon at a glance

Shoppers on Amazon Germany searched for Plantation Rum Xo 20th 113K times last year and spent an estimated €153K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €153K a year.

Searches, last 12 months: 113K
Growth, 90 days vs prior 90: -18.1%
Conversion, latest week: 5.2%
Market size, estimated: €153Ka year
Top search term: plantation rum38K searches a year

02 · Price

A sale here is worth €25.90.

Listings sell for €25.90 on average, from €14.80 to €47.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €25.90 that is €6K to €13K a year per listing.

Average price: €25.90inside the $15 to $100 sweet spot
Price range: €14.80–€47.91
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €6K–€13K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Bier, Wein & Spirituosen. It carries 1,046 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 58%
Out of stock, average day: 0.0%
Average rank: #138in Bier, Wein & Spirituosen
Average rating: 4.66 starsAmazon Germany average 4.37 stars
Average reviews: 1,046per listing
Listings tracked: 12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 96 months

Products

Top Plantation Rum Xo 20th products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Brand 195%
Brand 25%

Demand

Plantation Rum Xo 20th search demand

Weekly searches over the year. Pick a range.

Search terms

Top Plantation Rum Xo 20th search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

plantation rum38K/yr -14.0%3.9% conv.
planteray rum13K/yr -18.2%5.1% conv.
plantation11K/yr -29.6%2.9% conv.
planetary rum7K/yr -34.7%1.7% conv.
rum plantation8K/yr -10.2%3.5% conv.
plantation rum xo 20th12K/yr -28.5%8.2% conv.
barbados rum9K/yr -13.1%1.2% conv.
plantary rum4K/yr -4.6%4.1% conv.
planteray4K/yr -10.4%3.8% conv.
rum barbados4K/yr +3.2%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Plantation Rum Xo 20th

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Alkoholgeschmack”

50%of negative reviews mention “Qualität insgesamt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Achtung, Qualitätsverlust”

A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

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FAQ

Common Plantation Rum Xo 20th questions

Answered from the same tracked data.

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