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Pistazienmus

Fail

Demand is soft, at -13.5% this quarter, so Pistazienmus is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€177K/yr138K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
65%top-5 click share · 11 brands · 22 sellers

Flapen Score

Pistazienmus against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pistazienmus is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pistazienmus market on Amazon at a glance

Shoppers on Amazon Germany searched for Pistazienmus 138K times last year and spent an estimated €177K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €177K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
5.5%
Market size, estimated
€177Ka year
Peak month
December4.4× the quietest month
Top search term
pistazienmus80K searches a year

02 · Price

A sale here is worth €23.30.

Listings sell for €23.30 on average, from €5.78 to €131.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €23.30 that is €2K to €6K a year per listing.

Average price
€23.30inside the $15 to $100 sweet spot
Price range
€5.78–€131.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #75 within Konfitüren, Honig & Brotaufstriche. It carries 749 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
67%
Out of stock, average day
5.2%
Average rank
#75in Konfitüren, Honig & Brotaufstriche
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
749per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pistazienmus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

22

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Brand 128%
  • Brand 223%
  • Brand 318%
  • Brand 411%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Pistazienmus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Pistazienmus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pistazienmus80K/yr
  • koro pistazienmus17K/yr
  • pistazienpaste10K/yr
  • pistaziencreme 100 prozent7K/yr
  • pistazienmus 100 prozent7K/yr
  • pistazienmus ohne zucker5K/yr
  • pistazien paste3K/yr
  • pistachio paste3K/yr
  • pistazienmus koro5K/yr

Reviews and returns

What reviews say buyers love and hate about Pistazienmus

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Geschmack insgesamt”
12%of negative reviews mention “Süße”
<0.1%of orders come back, a rate Amazon rounds to zero
“Er ist überhaupt nicht süß (da ohne Zuckerzusatz, was ich begrüße)”
A buyer, on “Süße”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pistazienmus questions

Answered from the same tracked data.