Is pistazienmus profitable to sell on Amazon Germany?

The niche generates €177K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (49/100).

How competitive is the pistazienmus niche?

11 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in pistazienmus?

Top complaints mined from reviews: Süße, Preis-Leistungs-Verhältnis, Farbe. The return rate is 0.0%.

When does demand for pistazienmus peak?

Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the pistazienmus niche?

Listings span €5.78–€131.14; the average listing price is €23.30 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.

pistazienmus

Skip it

Soft demand (-13.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.30

avg listing price — sweet spot $15–$100

Review moat

Good749.48

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.78–€131.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€177K

€177K/yr · 138K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pistazienmus is a €177K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pistazienmus market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €140K–€186K; units × avg price
Conversion rate: 5.5%
Avg BSR: #75
Page quality: 0%
Prime: 67%
Sponsored: 62%
Out of stock: 5.2%
Avg brand age: 43 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

KoRo28%
Naughty Nuts23%
Brontedolci18%
Pi-NUTS11%
Rok's РОСКЕТ ROCKET9%
AMZ BETTER3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top pistazienmus search terms

pistazienmus80K/yr -12.0%4.4% conv.
koro pistazienmus17K/yr -18.4%6.4% conv.
pistazienpaste10K/yr -7.5%6.6% conv.
pistaziencreme 100 prozent7K/yr -11.5%3.4% conv.
pistazienmus 100 prozent7K/yr -4.4%5.6% conv.
pistazienmus ohne zucker5K/yr -31.1%5.5% conv.
pistazien paste3K/yr -13.4%3.7% conv.
pistachio paste3K/yr -23.5%3.4% conv.
pistazienmus koro5K/yr -7.4%4.6% conv.

All search terms

Top pistazienmus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Naughty Nuts Happy Pistazien Crem Vegane 100% Natürlich Ohne Palmöl & Zucker - 200 g

Naughty Nuts€5.784.4★328 rev

KoRo - Pistazienmus 500 g - 100% geschälte und geröstete Pistazien - Alternative zu herkömmlichen Aufstrichen - Vegan

KoRo€24.614.5★1,519 rev

Pi-nuts Pistazienpaste 100% ohne Zusatzstoffe - Pistaziencreme - Pistazienmus aus geschälten Pistazienkernen - Zum Backen und Desserts - 250 g

Pi-NUTS€15.534.3★348 rev

Brontedolci - Pistazienpaste - 100% Pistazien Frucht - Aus Sizilien (ETNA) (1)

Brontedolci€13.934.4★1,528 rev

Roks Pistazienmus cremig 200g Premium-Genuss im Glas | 100% Pistazienpaste | Vegan Keto | Für Brot Eis Smoothies Kuchen Desserts & kreative Rezepte

Rok's РОСКЕТ ROCKET€13.024.9★36 rev

Newest

by launch date

Naughty Nuts Pistazienmus Smooth Vegane 100% Natürlich Ohne Palmöl & Ohne Raffinierten Zucker - 250g

Naughty Nuts€12.272 rev

4mo ago

Pistaziencreme streichzart ohne Zuckerzusatz ohne Palmöl vegan 380g **Stark reduziert MHD 07/2026 meist deutlich länger haltbar.**

Sisinni€6.992 rev

4mo ago

KoRo - Pistazienmus 1 kg - 100% geschälte und geröstete Pistazien - Alternative zu herkömmlichen Aufstrichen - Vegan

KoRo€47.8198 rev

10mo ago

Vilgain 100% Pistazienmus (500 g) Cremig 500 g Veganer Bio Pistazien Aufstrich Ohne Zuckerzusatz Glutenfreies Pistazienbutter Aus Gerösteten Kernen Natürliches Superfood Protein Fitness Snack

Vilgain€21.399 rev

1y ago

BAM Pistazienpaste 100% Pistazien Natürliche Paste für Desserts und Backwaren

BAM€6.3951 rev

1y ago

What buyers say about pistazienmus

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt33%

“Mega lecker”

Geschmack10%

“Megaaa Geschmack und so cremig”

Qualität insgesamt8%

“Beste Qualität”

Textur/Konsistenz – insgesamt7%

“hat eine samtige Textur”

Süße7%

“Eine der besten Pistaziencreme die ich gegessen habe, sehr lecker nicht zu süß”

Inhaltsstoffe – insgesamt5%

“Beste Zutat für einen Pistazien Cheesecake”

Preis-Leistungs-Verhältnis4%

“Gute Alternative zu teurem Produkt”

Backen3%

“Ideal auch für Kuchen”

Geruch2%

“super Aroma”

Vegan/Biologisch2%

“Vegan und hochwertig verarbeitet, merkt man sofort die handwerkliche Qualität”

What buyers complain about

Süße12%

“Er ist überhaupt nicht süß (da ohne Zuckerzusatz, was ich begrüße)”

Preis-Leistungs-Verhältnis9%

“Teuer”

Farbe8%

“der eine ist schon zuviel: Farbstoffalarm!!”

Geschmack insgesamt4%

“Veränderter Geschmack”

Ölig/fettig4%

“totale Fettcreme”

Qualität insgesamt3%

“Gibts bei jedem Supermarkt in höherer Qualität”

Geschmack3%

“Geschmack Top - Verpackung Flop”

Salzgehalt3%

“Den Geschmack kann ich nicht beurteilen, da ich Pistazien nur als salzige Nüsse kenne”

Verdünnt/wässrig3%

“etwas flüssig”

Künstliche Farben3%

“Einzig allein, der enthaltene Farbstoff stört uns”

Common questions

Is pistazienmus profitable to sell on Amazon Germany?: The niche generates €177K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (49/100).
How competitive is the pistazienmus niche?: 11 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in pistazienmus?: Top complaints mined from reviews: Süße, Preis-Leistungs-Verhältnis, Farbe. The return rate is 0.0%.
When does demand for pistazienmus peak?: Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the pistazienmus niche?: Listings span €5.78–€131.14; the average listing price is €23.30 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.