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Pinot Grigio

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $34K a year here, so Pinot Grigio is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46
Market size
€34K/yr22K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
61%top-5 click share · 13 brands · 21 sellers

Flapen Score

Pinot Grigio against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pinot Grigio is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinot Grigio market on Amazon at a glance

Shoppers on Amazon Germany searched for Pinot Grigio 22K times last year and spent an estimated €34K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
8.8%
Market size, estimated
€34Ka year
Peak month
December2.4× the quietest month
Top search term
pinot grigio14K searches a year

02 · Price

A sale here is worth €17.64.

Listings sell for €17.64 on average, from €2.59 to €51.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.64 that is €0 to €2K a year per listing.

Average price
€17.64inside the $15 to $100 sweet spot
Price range
€2.59–€51.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #297 within Bier, Wein & Spirituosen. It carries 137 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
5.7%
Average rank
#297in Bier, Wein & Spirituosen
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
137per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Pinot Grigio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

12%

  • Brand 155%
  • Brand 215%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Pinot Grigio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Pinot Grigio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinot grigio14K/yr
  • käfer wein4K/yr
  • feinkost käfer3K/yr
  • pinot grigio weißwein trocken251/yr

Reviews and returns

What reviews say buyers love and hate about Pinot Grigio

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Alkoholgeschmack”
38%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt absolut nicht”
A buyer, on “Geschmack insgesamt”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Pinot Grigio questions

Answered from the same tracked data.