Is pinot grigio profitable to sell on Amazon Germany?

The niche generates €34K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the pinot grigio niche?

13 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in pinot grigio?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.

When does demand for pinot grigio peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the pinot grigio niche?

Listings span €2.59–€51.94; the average listing price is €17.64 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.

pinot grigio

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great136.63

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great€17.64

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great€2.59–€51.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.8%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad€34K

€34K/yr · 22K searches

According to Flapen's Amazon Germany niche tracking, pinot grigio is a €34K/yr Amazon Germany market (22K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pinot grigio market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €44K–€53K; units × avg price
Conversion rate: 8.8%
Avg BSR: #297
Page quality: 0%
Prime: 92%
Sponsored: 58%
Out of stock: 5.7%
Avg brand age: 71 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

12%

Käfer55%
Pilar de Pilars15%
Cavit6%
BIOrebe6%
by Amazon3%
Le Vin3%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top pinot grigio search terms

pinot grigio14K/yr +26.3%7.0% conv.
käfer wein4K/yr +3.6%8.3% conv.
feinkost käfer3K/yr -12.6%0.2% conv.
pinot grigio weißwein trocken251/yr +57.1%6.8% conv.

All search terms

Top pinot grigio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Feinkost Käfer Pinot Grigio trocken (6 x 0.75 l)

Käfer€16.984.4★514 rev

La Fleur Pinot Grigio Weißwein (6 x 0 75l)

Pilar de Pilars€12.704.2★388 rev

Käfer Pinot Grigio trocken (1 x 3 0l)

Käfer€9.063.9★70 rev

Pinot Grigio Trentino DOC Mastri Vernacoli Cavit Trentin Weißwein trocken (6 x 0.75l)

Cavit€32.634.7★30 rev

BioRebe Pinot Grigio Trocken (6 x 0 75l)

BIOrebe€19.574.4★77 rev

Newest

by launch date

Speis&Trank Pinot Grigio Feteasca Alba (6x0.75l)

Speis&Trank€20.032 rev

8mo ago

by Amazon Pinot Grigio 75 cl 1 Flasche

by Amazon€2.59123 rev

1y ago

by Amazon Pinot Grigio D.O.C. Garda Weißwein aus Italien 75cl (6 Stück)

by Amazon€16.42123 rev

1y ago

Romio Organic Weißwein Pinot Grigio Delle Venezie DOC BIO mit Birnen- und Zitrusfruchtnoten einer Klaren Säure und einem Mineralischen Abgang 12% Vol. Karton mit 6 Flaschen mit jeweils 750 ml

Romio€27.750 rev

2y ago

Käfer Pinot Grigio DOC trocken Bag-In-Box sortenreines Weinpaket + VINOX Winecards (4x3 0l)

VINOX€51.945 rev

3y ago

What buyers say about pinot grigio

What buyers praise and complain about, mined from review topics.

What buyers love

Alkoholgeschmack42%

“Guter Wein”

Geschmack insgesamt25%

“Guter Wein”

Qualität insgesamt17%

“Tolles Produkt”

Preis-Leistungs-Verhältnis17%

“Preis-Leistung perfekt”

What buyers complain about

Geschmack insgesamt38%

“Schmeckt absolut nicht”

Preis-Leistungs-Verhältnis38%

“Ist das Geld nicht wert”

Geschmack13%

“Also über Geschmack lässt sich ja nicht streiten”

Alkoholgehalt13%

“etwas leicht, Alkoholgehalt laut Flasche 12%.”

Common questions

Is pinot grigio profitable to sell on Amazon Germany?: The niche generates €34K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the pinot grigio niche?: 13 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in pinot grigio?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
When does demand for pinot grigio peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the pinot grigio niche?: Listings span €2.59–€51.94; the average listing price is €17.64 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.