How competitive is the Pinot Grigio niche on Amazon Germany?

13 brands and 21 sellers compete in Pinot Grigio on Amazon Germany. The top 5 Pinot Grigio products take 61% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Pinot Grigio?

Pinot Grigio buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Pinot Grigio niche?

Pinot Grigio sells for €17.64 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €2.59–€51.94. The average incumbent carries 137 reviews — the moat a new listing must climb.

Pinot Grigio

Pinot Grigio shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46

This niche Category average · 1,367 niches

Is Pinot Grigio profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pinot Grigio is a €34K/yr Amazon Germany market (22K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Pinot Grigio: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.8% over the last 90 days and 8.8% of searches end in a purchase.

€34K

revenue / yr

Units sold / yr3K

Search volume / yr+16.8%22K

Conversion rate8.8%

Avg price€17.64

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers13 · 21

Top-5 product click share61%

Open market15%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Pinot Grigio products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Feinkost Käfer Pinot Grigio trocken (6 x 0.75 l)

Price: €16.98
Rating: 4.4/5
Reviews: 514
Age: 13y ago

La Fleur Pinot Grigio Weißwein (6 x 0 75l)

Price: €12.70
Rating: 4.2/5
Reviews: 388
Age: 8y ago

Käfer Pinot Grigio trocken (1 x 3 0l)

Price: €9.06
Rating: 3.9/5
Reviews: 70
Age: 11y ago

Pinot Grigio Trentino DOC Mastri Vernacoli Cavit Trentin Weißwein trocken (6 x 0.75l)

Price: €32.63
Rating: 4.7/5
Reviews: 30
Age: 8y ago

BioRebe Pinot Grigio Trocken (6 x 0 75l)

Price: €19.57
Rating: 4.4/5
Reviews: 77
Age: 10y ago

Newest

by launch date

Speis&Trank Pinot Grigio Feteasca Alba (6x0.75l)

Price: €20.03
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

by Amazon Pinot Grigio 75 cl 1 Flasche

Price: €2.59
Rating: 4.0/5
Reviews: 123
Age: 1y ago

by Amazon Pinot Grigio D.O.C. Garda Weißwein aus Italien 75cl (6 Stück)

Price: €16.42
Rating: 4.0/5
Reviews: 123
Age: 1y ago

Romio Organic Weißwein Pinot Grigio Delle Venezie DOC BIO mit Birnen- und Zitrusfruchtnoten einer Klaren Säure und einem Mineralischen Abgang 12% Vol. Karton mit 6 Flaschen mit jeweils 750 ml

Price: €27.75
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Käfer Pinot Grigio DOC trocken Bag-In-Box sortenreines Weinpaket + VINOX Winecards (4x3 0l)

Price: €51.94
Rating: 4.0/5
Reviews: 5
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

12%

Käfer55%
Pilar de Pilars15%
Cavit6%
BIOrebe6%
by Amazon3%
Le Vin3%
Open — no brand owns it (7 brands, 12%)

Pinot Grigio demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR8.8%Products24Brands13Top 5 Brands85%OOS Rate5.7%Rating4.3★Reviews137Avg BSR#297

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Pinot Grigio search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pinot grigio14K/yr +26.3%7.0% conv.
käfer wein4K/yr +3.6%8.3% conv.
feinkost käfer3K/yr -12.6%0.2% conv.
pinot grigio weißwein trocken251/yr +57.1%6.8% conv.

What reviews say buyers love and hate about Pinot Grigio

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Alkoholgeschmack42%

“Guter Wein”

Geschmack insgesamt25%

“Guter Wein”

Qualität insgesamt17%

“Tolles Produkt”

Preis-Leistungs-Verhältnis17%

“Preis-Leistung perfekt”

What buyers complain about

100% of reviews

Geschmack insgesamt38%

“Schmeckt absolut nicht”

Preis-Leistungs-Verhältnis38%

“Ist das Geld nicht wert”

Geschmack13%

“Also über Geschmack lässt sich ja nicht streiten”

Alkoholgehalt13%

“etwas leicht, Alkoholgehalt laut Flasche 12%.”

Common Pinot Grigio questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pinot Grigio 56/100 on Amazon Germany — Worth a look. The niche generates €34K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +16.8% over the last 90 days.