Pinot Grigio
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $34K a year here, so Pinot Grigio is a Maybe.
- Flapen Score
- 56 / 100Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 4656
- Market size
- €34K/yr22K searches / yr
- 90-day growth
- +16.8%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 21 sellers
Flapen Score
Pinot Grigio against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Pinot Grigio is stronger. Inside it, weaker.
Market
The Pinot Grigio market on Amazon at a glance
Shoppers on Amazon Germany searched for Pinot Grigio 22K times last year and spent an estimated €34K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +16.8%
- Conversion, latest week
- 8.8%
- Market size, estimated
- €34Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- pinot grigio14K searches a year
02 · Price
A sale here is worth €17.64.
Listings sell for €17.64 on average, from €2.59 to €51.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.64 that is €0 to €2K a year per listing.
- Average price
- €17.64inside the $15 to $100 sweet spot
- Price range
- €2.59–€51.94
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #297 within Bier, Wein & Spirituosen. It carries 137 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 92%
- Out of stock, average day
- 5.7%
- Average rank
- #297in Bier, Wein & Spirituosen
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 137per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Pinot Grigio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Feinkost Käfer Pinot Grigio trocken (6 x 0.75 l)
- Price
- €16.98
- Rating
- 4.4/5
- Reviews
- 514
- Age
- 13y ago

La Fleur Pinot Grigio Weißwein (6 x 0 75l)
- Price
- €12.70
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 8y ago

Käfer Pinot Grigio trocken (1 x 3 0l)
- Price
- €9.06
- Rating
- 3.9/5
- Reviews
- 70
- Age
- 11y ago

Pinot Grigio Trentino DOC Mastri Vernacoli Cavit Trentin Weißwein trocken (6 x 0.75l)
- Price
- €32.63
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 8y ago

BioRebe Pinot Grigio Trocken (6 x 0 75l)
- Price
- €19.57
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 10y ago
Trending
estimated 90-day click momentum
Speis&Trank Pinot Grigio Feteasca Alba (6x0.75l)
- Price
- €20.03
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Käfer Pinot Grigio DOC trocken Bag-In-Box sortenreines Weinpaket + VINOX Winecards (4x3 0l)
- Price
- €51.94
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3y ago

BioRebe Pinot Grigio Trocken (6 x 0 75l)
- Price
- €19.57
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 10y ago

Feinkost Käfer Primitivo Trocken (6 x 0.75 l)
- Price
- €21.79
- Rating
- 4.2/5
- Reviews
- 217
- Age
- 10y ago

Romio Organic Weißwein Pinot Grigio Delle Venezie DOC BIO mit Birnen- und Zitrusfruchtnoten einer Klaren Säure und einem Mineralischen Abgang 12% Vol. Karton mit 6 Flaschen mit jeweils 750 ml
- Price
- €27.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch date
Speis&Trank Pinot Grigio Feteasca Alba (6x0.75l)
- Price
- €20.03
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

by Amazon Pinot Grigio 75 cl 1 Flasche
- Price
- €2.59
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 1y ago

by Amazon Pinot Grigio D.O.C. Garda Weißwein aus Italien 75cl (6 Stück)
- Price
- €16.42
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 1y ago

Romio Organic Weißwein Pinot Grigio Delle Venezie DOC BIO mit Birnen- und Zitrusfruchtnoten einer Klaren Säure und einem Mineralischen Abgang 12% Vol. Karton mit 6 Flaschen mit jeweils 750 ml
- Price
- €27.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Käfer Pinot Grigio DOC trocken Bag-In-Box sortenreines Weinpaket + VINOX Winecards (4x3 0l)
- Price
- €51.94
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
21
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 95%
Open market
12%
- Käfer55%
- Pilar de Pilars15%
- Cavit6%
- BIOrebe6%
- by Amazon3%
- Le Vin3%
- Open — no brand owns it (7 brands, 12%)
Demand
Pinot Grigio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Pinot Grigio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pinot grigio14K/yr
- käfer wein4K/yr
- feinkost käfer3K/yr
- pinot grigio weißwein trocken251/yr
Reviews and returns
What reviews say buyers love and hate about Pinot Grigio
We read the reviews and the return reasons for every product selling here.
“Schmeckt absolut nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pinot Grigio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









