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Pez

Fail

Demand is soft, at -14.3% this quarter, so Pez is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€127K/yr188K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
71%top-5 click share · 3 brands · 16 sellers

Flapen Score

Pez against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pez is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pez market on Amazon at a glance

Shoppers on Amazon Germany searched for Pez 188K times last year and spent an estimated €127K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
4.4%
Market size, estimated
€127Ka year
Peak month
November1.5× the quietest month
Top search term
pez77K searches a year

02 · Price

A sale here is worth €15.38.

Listings sell for €15.38 on average, from €4.45 to €35.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €15.38 that is €4K to €8K a year per listing.

Average price
€15.38inside the $15 to $100 sweet spot
Price range
€4.45–€35.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #243 within Süßigkeiten & Knabbereien. It carries 220 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
12.2%
Average rank
#243in Süßigkeiten & Knabbereien
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
220per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Pez products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

16

Top-5 brand share

87%

Top 20: 87%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 213%
  • Brand 310%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Pez search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pez search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pez77K/yr
  • pez spender73K/yr
  • fizzers16K/yr
  • pez bonbons11K/yr
  • pez nachfüllpackung6K/yr
  • fizzers großpackung5K/yr

Reviews and returns

What reviews say buyers love and hate about Pez

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Geschmack insgesamt”
33%of negative reviews mention “Geschmack”
<0.1%of orders come back, a rate Amazon rounds to zero
“In der Verpackung war entgegen der Angabe kein Apfelgeschmack dabei - nur die 4 Standards -”
A buyer, on “Geschmack”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Pez questions

Answered from the same tracked data.