Pez
FailDemand is soft, at -14.3% this quarter, so Pez is a Fail.
- Flapen Score
- 43 / 100Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 4643
- Market size
- €127K/yr188K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 71%top-5 click share · 3 brands · 16 sellers
Flapen Score
Pez against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Pez is stronger. Inside it, weaker.
Market
The Pez market on Amazon at a glance
Shoppers on Amazon Germany searched for Pez 188K times last year and spent an estimated €127K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 4.4%
- Market size, estimated
- €127Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- pez77K searches a year
02 · Price
A sale here is worth €15.38.
Listings sell for €15.38 on average, from €4.45 to €35.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €15.38 that is €4K to €8K a year per listing.
- Average price
- €15.38inside the $15 to $100 sweet spot
- Price range
- €4.45–€35.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #243 within Süßigkeiten & Knabbereien. It carries 220 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 12.2%
- Average rank
- #243in Süßigkeiten & Knabbereien
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 220per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Pez products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PEZ Sauer Mix 100er Pack (850g) Nachfüll-Box
- Price
- €16.46
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 15y ago

Pez Exotic Mix 68g
- Price
- €4.89
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 4y ago

100 PEZ Bonbons Frucht
- Price
- €18.21
- Rating
- 4.7/5
- Reviews
- 1,799
- Age
- 15y ago

Dok Fizzers Rollen 150 Stück 1er Pack (1 x 1.2 kg)
- Price
- €25.59
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 11y ago

1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g
- Price
- €9.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Trending
estimated 90-day click momentum
1 x PEZ Spender Hello Kitty lila inkl. 2 x Pez Bonbons 2 x 8 5 g
- Price
- €9.98
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g
- Price
- €9.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

PEZ Sauer Mix 100er Pack (850g) Nachfüll-Box
- Price
- €16.46
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 15y ago

Dok Fizzers Rollen 150 Stück 1er Pack (1 x 1.2 kg)
- Price
- €25.59
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 11y ago

1x PEZ Spender Creeper inkl. 2 x Pez Bonbons 2 x 8 5 g
- Price
- €9.76
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
PEZ Bonbons Erdbeere 68g
- Price
- €5.94
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

1x PEZ Spender Creeper inkl. 2 x Pez Bonbons 2 x 8 5 g
- Price
- €9.76
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago

1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g
- Price
- €9.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

1 x PEZ Spender Hello Kitty lila inkl. 2 x Pez Bonbons 2 x 8 5 g
- Price
- €9.98
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Pez Exotic Mix 68g
- Price
- €4.89
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
16
Est. top-5 brand share
87%
Top 20: 87%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- PEZ73%
- --13%
- Fizzers10%
- Swizzels4%
- Open — no brand owns it (0%)
Demand
Pez search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Pez search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pez77K/yr
- pez spender73K/yr
- fizzers16K/yr
- pez bonbons11K/yr
- pez nachfüllpackung6K/yr
- fizzers großpackung5K/yr
Reviews and returns
What reviews say buyers love and hate about Pez
We read the reviews and the return reasons for every product selling here.
“In der Verpackung war entgegen der Angabe kein Apfelgeschmack dabei - nur die 4 Standards -”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pez questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









