pez
Skip itSoft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great220avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.38avg listing price — sweet spot $15–$100
Price range
Good€4.45–€35.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay€127K€127K/yr · 188K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pez is a €127K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pez market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- €123K–€154K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 36%
- Out of stock
- 12.2%
- Avg brand age
- 67 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
16
Top-5 brand share
87%
Top 20: 87%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- PEZ73%
- --13%
- Fizzers10%
- Swizzels4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top pez search terms
- pez77K/yr
- pez spender73K/yr
- fizzers16K/yr
- pez bonbons11K/yr
- pez nachfüllpackung6K/yr
- fizzers großpackung5K/yr
Top pez products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PEZ Sauer Mix 100er Pack (850g) Nachfüll-Box
PEZ€16.464.6★436 rev
Pez Exotic Mix 68g
--€4.894.6★84 rev
100 PEZ Bonbons Frucht
PEZ€18.214.7★1,799 rev
Dok Fizzers Rollen 150 Stück 1er Pack (1 x 1.2 kg)
Fizzers€25.594.6★218 rev
1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g
PEZ€9.665.0★5 rev
Newest
by launch date
PEZ Bonbons Erdbeere 68g
PEZ€5.9411 rev
1x PEZ Spender Creeper inkl. 2 x Pez Bonbons 2 x 8 5 g
PEZ€9.764 rev
1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g
PEZ€9.665 rev
1 x PEZ Spender Hello Kitty lila inkl. 2 x Pez Bonbons 2 x 8 5 g
PEZ€9.985 rev
Pez Exotic Mix 68g
--€4.8984 rev
Trending
90-day click momentum1 x PEZ Spender Hello Kitty lila inkl. 2 x Pez Bonbons 2 x 8 5 g
PEZ€9.985.0★
1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g
PEZ€9.665.0★
PEZ Sauer Mix 100er Pack (850g) Nachfüll-Box
PEZ€16.464.6★
Dok Fizzers Rollen 150 Stück 1er Pack (1 x 1.2 kg)
Fizzers€25.594.6★
1x PEZ Spender Creeper inkl. 2 x Pez Bonbons 2 x 8 5 g
PEZ€9.763.8★
What buyers say about pez
What buyers praise and complain about, mined from review topics.What buyers love
“schmeckt immer”
“Wie erwartet”
“PEZ sauer macht lustig”
“Süßes”
“Dazu kommen richtig spannende Geschmacksrichtungen, die sich angenehm von den klassischen Sorten abheben”
“Qualität & Inhalt:”
What buyers complain about
“In der Verpackung war entgegen der Angabe kein Apfelgeschmack dabei - nur die 4 Standards -”
“Unglaublich überteuert”
“Kaputt angekommen schlechte Reklamtion”
Common questions
- Is pez profitable to sell on Amazon Germany?
- The niche generates €127K/yr across 14 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the pez niche?
- 3 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in pez?
- Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.
- When does demand for pez peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the pez niche?
- Listings span €4.45–€35.32; the average listing price is €15.38 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.