How competitive is the Pez niche on Amazon Germany?

3 brands and 16 sellers compete in Pez on Amazon Germany. The top 5 Pez products take 71% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Pez?

Pez buyers on Amazon Germany complain most about Geschmack, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pez niche?

Pez sells for €15.38 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €4.45–€35.32. The average incumbent carries 220 reviews — the moat a new listing must climb.

Pez

soft demand (-14.3% this quarter) — Pez doesn't clear our bar today.

Flapen Score

Skip it

Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46

This niche Category average · 1,367 niches

Is Pez profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pez is a €127K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.

Pez: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.3% over the last 90 days and 4.4% of searches end in a purchase.

€127K

revenue / yr

Units sold / yr10K

Search volume / yr-14.3%188K

Conversion rate4.4%

Avg price€15.38

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers3 · 16

Top-5 product click share71%

Open market13%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Pez products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PEZ Sauer Mix 100er Pack (850g) Nachfüll-Box

Price: €16.46
Rating: 4.6/5
Reviews: 436
Age: 15y ago

Pez Exotic Mix 68g

Price: €4.89
Rating: 4.6/5
Reviews: 84
Age: 4y ago

100 PEZ Bonbons Frucht

Price: €18.21
Rating: 4.7/5
Reviews: 1,799
Age: 15y ago

Dok Fizzers Rollen 150 Stück 1er Pack (1 x 1.2 kg)

Price: €25.59
Rating: 4.6/5
Reviews: 218
Age: 11y ago

1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g

Price: €9.66
Rating: 5.0/5
Reviews: 5
Age: 1y ago

Newest

by launch date

PEZ Bonbons Erdbeere 68g

Price: €5.94
Rating: 4.9/5
Reviews: 11
Age: 1y ago

1x PEZ Spender Creeper inkl. 2 x Pez Bonbons 2 x 8 5 g

Price: €9.76
Rating: 3.8/5
Reviews: 4
Age: 1y ago

1 x PEZ Spender Pokemon Pikachu 1 inkl. 2 x Pez Bonbons 2 x 8 5 g

Price: €9.66
Rating: 5.0/5
Reviews: 5
Age: 1y ago

1 x PEZ Spender Hello Kitty lila inkl. 2 x Pez Bonbons 2 x 8 5 g

Price: €9.98
Rating: 5.0/5
Reviews: 5
Age: 1y ago

Pez Exotic Mix 68g

Price: €4.89
Rating: 4.6/5
Reviews: 84
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

87%

Top 20: 87%

Top-5 click share

71%

Top 20: 100%

Open market

PEZ73%
--13%
Fizzers10%
Swizzels4%
Open — no brand owns it (0%)

Pez demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume188KCVR4.4%Products14Brands3Top 5 Brands87%OOS Rate12.2%Rating4.7★Reviews220Avg BSR#243

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Pez search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pez77K/yr -16.0%4.9% conv.
pez spender73K/yr -11.2%0.9% conv.
fizzers16K/yr -17.2%2.9% conv.
pez bonbons11K/yr -12.1%7.5% conv.
pez nachfüllpackung6K/yr -24.3%8.8% conv.
fizzers großpackung5K/yr -11.6%6.1% conv.

What reviews say buyers love and hate about Pez

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Geschmack insgesamt60%

“schmeckt immer”

beworben Vs Tatsächliches Produkt13%

“Wie erwartet”

Sauer13%

“PEZ sauer macht lustig”

Süße6%

“Süßes”

Geschmack4%

“Dazu kommen richtig spannende Geschmacksrichtungen, die sich angenehm von den klassischen Sorten abheben”

What buyers complain about

100% of reviews

Geschmack33%

“In der Verpackung war entgegen der Angabe kein Apfelgeschmack dabei - nur die 4 Standards -”

Preis-Leistungs-Verhältnis33%

“Unglaublich überteuert”

beworben Vs Tatsächliches Produkt33%

“Kaputt angekommen schlechte Reklamtion”

Common Pez questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pez 43/100 on Amazon Germany — Skip it. The niche generates €127K/yr across 14 tracked products. Search demand moved -14.3% over the last 90 days.