pesto
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great289.97avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€0.95–€30.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€174K€174K/yr · 226K searches
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Avg price
Bad€7.60avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, pesto is a €174K/yr Amazon Germany market (226K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pesto market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- €228K–€304K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 53%
- Out of stock
- 2.0%
- Avg brand age
- 76 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
36
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
3%
- Barilla65%
- Alnatura17%
- PPURA7%
- Kitchin4%
- by Amazon2%
- NABIO2%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.3×
Top pesto search terms
- pesto138K/yr
- barilla pesto31K/yr
- pesto rosso15K/yr
- pesto barilla19K/yr
- pesto genovese11K/yr
- pesto vegan4K/yr
- barilla pesto rosso4K/yr
- pesto calabrese5K/yr
Top pesto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barilla Pesto alla Genovese ohne Knoblauch 1x190g | Glutenfreie Italienische Pasta-Sauce mit 100% italienischem Basilikum und Parmigiano Reggiano ohne Knoblauch Nudel-Soße grünes Pesto Verde
Barilla€2.294.6★1,577 rev
Alnatura Bio Pesto Basilico 130g
Alnatura€1.884.2★291 rev
Barilla Pesto Rosso 12x200g | Glutenfreie Italienische Pasta-Sauce mit italienischen Tomaten und Balsamico-Essig aus Modena Nudel-Soße rotes Pesto
Barilla€26.284.6★140 rev
Barilla Pesto Rustico Mediterraneo 1 x 200g | Glutenfreie Italienische Pasta-Sauce mit Zucchini Paprika und Tomaten vegane / vegetarische Nudel-Soße rotes Pesto
Barilla€2.494.3★1,198 rev
Barilla Pesto Basilico e Mozzarella di Bufala 190g I Glutenfreie Italienische Pasta-Sauce mit Basilikum und Mozzarella Nudel-Sauce grünes Pesto
Barilla€2.784.4★107 rev
Newest
by launch date
Kitchin Pesto alla Calabrese (0.19 kg)
Kitchin€1.064 rev
Kitchin Basilikum Pesto alla Genovese (0.19 kg)
Kitchin€0.9518 rev
Barilla Pesto Basilico e Mozzarella di Bufala 190g I Glutenfreie Italienische Pasta-Sauce mit Basilikum und Mozzarella Nudel-Sauce grünes Pesto
Barilla€2.78107 rev
NABIO | Pesto 6er Box I 2x Genovese 2x Rosso 1x Calabrese 1x Puttanesca I vegetarisch I extra cremig (6 x 130g)
NABIO€16.9316 rev
by Amazon Pasta Sauce Basilikum 420g
by Amazon€1.27566 rev
Trending
90-day click momentumKitchin Pesto alla Calabrese (0.19 kg)
Kitchin€1.065.0★
Barilla Pesto Pomodori Secchi 12 x 200g | Glutenfreie Italienische Pasta-Sauce mit sonnengetrockneten Tomaten vegetarische Nudel-Soße rotes Pesto
Barilla€26.384.3★
Barilla Pesto Rustico Mediterraneo 1 x 200g | Glutenfreie Italienische Pasta-Sauce mit Zucchini Paprika und Tomaten vegane / vegetarische Nudel-Soße rotes Pesto
Barilla€2.494.3★
Kitchin Basilikum Pesto alla Genovese (0.19 kg)
Kitchin€0.954.8★
Barilla Pesto Basilico e Peperoncino 1x195g | Glutenfreie Italienische Pasta-Sauce mit Basilikum und Chilischoten Nudel-Soße grünes Pesto
Barilla€2.774.4★
What buyers say about pesto
What buyers praise and complain about, mined from review topics.What buyers love
“schmeckt”
“Guter Geschmack”
“Top in Qualität und Geschmack”
“Super Preis Leistung”
“Gut gewürzt”
“schnell,gemacht”
“Schmeckt fast genau gleich wie das Original welches leider nicht vegan ist”
“Ein Muß für Pasta”
“"gesünder" als andere.”
“Wie beschrieben Danke schön”
What buyers complain about
“Ungenießbar”
“Falche Zutaten”
“eigentlich nur scharf”
“Kein Pesto, geschmacklich schlecht”
“Überteuert”
“Bilder täuschen”
“nicht so teuer wie barilla oder wie das heist vorallem es ist flüssiger öliger was mir richtig gut gefällt nicht einfach so ne paste”
“Vergammeltes Glas erhalten”
“absichtlich sehr kompliziert alles”
“Nicht ganz so gut wie die top Marken”
Common questions
- Is pesto profitable to sell on Amazon Germany?
- The niche generates €174K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the pesto niche?
- 10 brands and 36 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in pesto?
- Top complaints mined from reviews: Geschmack insgesamt, Inhaltsstoffe – insgesamt, Würzigkeit. The return rate is 0.1%.
- When does demand for pesto peak?
- Demand peaks in Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the pesto niche?
- Listings span €0.95–€30.45; the average listing price is €7.60 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.