How competitive is the Pesto niche on Amazon Germany?

10 brands and 36 sellers compete in Pesto on Amazon Germany. The top 5 Pesto products take 41% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Pesto?

Pesto buyers on Amazon Germany complain most about Geschmack insgesamt, Inhaltsstoffe – insgesamt, Würzigkeit, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Pesto niche?

Pesto sells for €7.60 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.95–€30.45. The average incumbent carries 290 reviews — the moat a new listing must climb.

Pesto

Pesto shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 15% of 1,367 Lebensmittel & Getränke niches · +8 vs the category median of 46

This niche Category average · 1,367 niches

Is Pesto profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pesto is a €174K/yr Amazon Germany market (226K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr. Verdict: Worth a look — 54/100.

Pesto: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.7% over the last 90 days and 10.2% of searches end in a purchase.

€174K

revenue / yr

Units sold / yr40K

Search volume / yr+2.7%226K

Conversion rate10.2%

Avg price€7.60

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers10 · 36

Top-5 product click share41%

Open market5%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Top Pesto products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barilla Pesto alla Genovese ohne Knoblauch 1x190g | Glutenfreie Italienische Pasta-Sauce mit 100% italienischem Basilikum und Parmigiano Reggiano ohne Knoblauch Nudel-Soße grünes Pesto Verde

Price: €2.29
Rating: 4.6/5
Reviews: 1,577
Age: 3y ago

Alnatura Bio Pesto Basilico 130g

Price: €1.88
Rating: 4.2/5
Reviews: 291
Age: 9y ago

Barilla Pesto Rosso 12x200g | Glutenfreie Italienische Pasta-Sauce mit italienischen Tomaten und Balsamico-Essig aus Modena Nudel-Soße rotes Pesto

Price: €26.28
Rating: 4.6/5
Reviews: 140
Age: 5y ago

Barilla Pesto Rustico Mediterraneo 1 x 200g | Glutenfreie Italienische Pasta-Sauce mit Zucchini Paprika und Tomaten vegane / vegetarische Nudel-Soße rotes Pesto

Price: €2.49
Rating: 4.3/5
Reviews: 1,198
Age: 6y ago

Barilla Pesto Basilico e Mozzarella di Bufala 190g I Glutenfreie Italienische Pasta-Sauce mit Basilikum und Mozzarella Nudel-Sauce grünes Pesto

Price: €2.78
Rating: 4.4/5
Reviews: 107
Age: 1y ago

Newest

by launch date

Kitchin Pesto alla Calabrese (0.19 kg)

Price: €1.06
Rating: 5.0/5
Reviews: 4
Age: 3mo ago

Kitchin Basilikum Pesto alla Genovese (0.19 kg)

Price: €0.95
Rating: 4.8/5
Reviews: 18
Age: 12mo ago

Barilla Pesto Basilico e Mozzarella di Bufala 190g I Glutenfreie Italienische Pasta-Sauce mit Basilikum und Mozzarella Nudel-Sauce grünes Pesto

Price: €2.78
Rating: 4.4/5
Reviews: 107
Age: 1y ago

NABIO | Pesto 6er Box I 2x Genovese 2x Rosso 1x Calabrese 1x Puttanesca I vegetarisch I extra cremig (6 x 130g)

Price: €16.93
Rating: 4.5/5
Reviews: 16
Age: 1y ago

by Amazon Pasta Sauce Basilikum 420g

Price: €1.27
Rating: 4.1/5
Reviews: 566
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

Barilla65%
Alnatura17%
PPURA7%
Kitchin4%
by Amazon2%
NABIO2%
Open — no brand owns it (4 brands, 3%)

Pesto demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume226KCVR10.2%Products36Brands10Top 5 Brands95%OOS Rate2.0%Rating4.4★Reviews290Avg BSR#19

Peak months: Apr · busiest ÷ quietest = 2.3×

Top Pesto search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pesto138K/yr -4.9%10.9% conv.
barilla pesto31K/yr +30.7%6.7% conv.
pesto rosso15K/yr +26.7%7.6% conv.
pesto barilla19K/yr -3.3%9.3% conv.
pesto genovese11K/yr -6.3%4.3% conv.
pesto vegan4K/yr +21.3%11.9% conv.
barilla pesto rosso4K/yr +34.6%4.5% conv.
pesto calabrese5K/yr +0.7%5.5% conv.

What reviews say buyers love and hate about Pesto

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Geschmack insgesamt53%

“schmeckt”

Geschmack8%

“Guter Geschmack”

Qualität insgesamt7%

“Top in Qualität und Geschmack”

Preis-Leistungs-Verhältnis6%

“Super Preis Leistung”

Würzigkeit5%

“Gut gewürzt”

What buyers complain about

75% of reviews

Geschmack insgesamt26%

“Ungenießbar”

Inhaltsstoffe – insgesamt10%

“Falche Zutaten”

Würzigkeit7%

“eigentlich nur scharf”

Geschmack7%

“Kein Pesto, geschmacklich schlecht”

Preis-Leistungs-Verhältnis6%

“Überteuert”

Common Pesto questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pesto 54/100 on Amazon Germany — Worth a look. The niche generates €174K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +2.7% over the last 90 days.