Skip to content

Pesto

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Pesto is a Maybe.

Flapen Score
54
54 / 100
Top 15% of 1,367 Lebensmittel & Getränke niches · +8 vs the category median of 46
Market size
€174K/yr226K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
41%top-5 click share · 10 brands · 36 sellers

Flapen Score

Pesto against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Pesto is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pesto market on Amazon at a glance

Shoppers on Amazon Germany searched for Pesto 226K times last year and spent an estimated €174K. The top 5 brands take 95% of clicks. Demand peaks in Apr. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €174K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
10.2%
Market size, estimated
€174Ka year
Peak month
April2.3× the quietest month
Top search term
pesto138K searches a year

02 · Price

A sale here is worth €7.60.

Listings sell for €7.60 on average, from €0.95 to €30.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €7.60 that is €6K to €8K a year per listing.

Average price
€7.60under the $15 to $100 sweet spot
Price range
€0.95–€30.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
€6K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #19 within Saucen & Marinaden. It carries 290 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
83%
Out of stock, average day
2.0%
Average rank
#19in Saucen & Marinaden
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
290per listing
Listings tracked
36

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Pesto products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€10K€16K€21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

36

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 86%

Open market

3%

  • Barilla65%
  • Alnatura17%
  • PPURA7%
  • Kitchin4%
  • by Amazon2%
  • NABIO2%
  • Open — no brand owns it (4 brands, 3%)

Demand

Pesto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.3×

Search terms

Top Pesto search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pesto138K/yr
  • barilla pesto31K/yr
  • pesto rosso15K/yr
  • pesto barilla19K/yr
  • pesto genovese11K/yr
  • pesto vegan4K/yr
  • barilla pesto rosso4K/yr
  • pesto calabrese5K/yr

Reviews and returns

What reviews say buyers love and hate about Pesto

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Geschmack insgesamt”
26%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Ungenießbar”
A buyer, on “Geschmack insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pesto questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data