Pesto
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Pesto is a Maybe.
- Flapen Score
- 54 / 100Top 15% of 1,367 Lebensmittel & Getränke niches · +8 vs the category median of 4654
- Market size
- €174K/yr226K searches / yr
- 90-day growth
- +2.7%search demand this quarter
- Competition
- 41%top-5 click share · 10 brands · 36 sellers
Flapen Score
Pesto against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Pesto is stronger. Inside it, weaker.
Market
The Pesto market on Amazon at a glance
Shoppers on Amazon Germany searched for Pesto 226K times last year and spent an estimated €174K. The top 5 brands take 95% of clicks. Demand peaks in Apr. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €174K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- +2.7%
- Conversion, latest week
- 10.2%
- Market size, estimated
- €174Ka year
- Peak month
- April2.3× the quietest month
- Top search term
- pesto138K searches a year
02 · Price
A sale here is worth €7.60.
Listings sell for €7.60 on average, from €0.95 to €30.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €7.60 that is €6K to €8K a year per listing.
- Average price
- €7.60under the $15 to $100 sweet spot
- Price range
- €0.95–€30.45
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €6K–€8K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #19 within Saucen & Marinaden. It carries 290 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 83%
- Out of stock, average day
- 2.0%
- Average rank
- #19in Saucen & Marinaden
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 290per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Pesto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barilla Pesto alla Genovese ohne Knoblauch 1x190g | Glutenfreie Italienische Pasta-Sauce mit 100% italienischem Basilikum und Parmigiano Reggiano ohne Knoblauch Nudel-Soße grünes Pesto Verde
- Price
- €2.29
- Rating
- 4.6/5
- Reviews
- 1,577
- Age
- 3y ago

Alnatura Bio Pesto Basilico 130g
- Price
- €1.88
- Rating
- 4.2/5
- Reviews
- 291
- Age
- 9y ago

Barilla Pesto Rosso 12x200g | Glutenfreie Italienische Pasta-Sauce mit italienischen Tomaten und Balsamico-Essig aus Modena Nudel-Soße rotes Pesto
- Price
- €26.28
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 5y ago

Barilla Pesto Rustico Mediterraneo 1 x 200g | Glutenfreie Italienische Pasta-Sauce mit Zucchini Paprika und Tomaten vegane / vegetarische Nudel-Soße rotes Pesto
- Price
- €2.49
- Rating
- 4.3/5
- Reviews
- 1,198
- Age
- 6y ago

Barilla Pesto Basilico e Mozzarella di Bufala 190g I Glutenfreie Italienische Pasta-Sauce mit Basilikum und Mozzarella Nudel-Sauce grünes Pesto
- Price
- €2.78
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 1y ago
Trending
estimated 90-day click momentum
Kitchin Pesto alla Calabrese (0.19 kg)
- Price
- €1.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Barilla Pesto Pomodori Secchi 12 x 200g | Glutenfreie Italienische Pasta-Sauce mit sonnengetrockneten Tomaten vegetarische Nudel-Soße rotes Pesto
- Price
- €26.38
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 9y ago

Barilla Pesto Rustico Mediterraneo 1 x 200g | Glutenfreie Italienische Pasta-Sauce mit Zucchini Paprika und Tomaten vegane / vegetarische Nudel-Soße rotes Pesto
- Price
- €2.49
- Rating
- 4.3/5
- Reviews
- 1,198
- Age
- 6y ago

Kitchin Basilikum Pesto alla Genovese (0.19 kg)
- Price
- €0.95
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 12mo ago

Barilla Pesto Basilico e Peperoncino 1x195g | Glutenfreie Italienische Pasta-Sauce mit Basilikum und Chilischoten Nudel-Soße grünes Pesto
- Price
- €2.77
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 6y ago
Newest
by launch date
Kitchin Pesto alla Calabrese (0.19 kg)
- Price
- €1.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Kitchin Basilikum Pesto alla Genovese (0.19 kg)
- Price
- €0.95
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 12mo ago

Barilla Pesto Basilico e Mozzarella di Bufala 190g I Glutenfreie Italienische Pasta-Sauce mit Basilikum und Mozzarella Nudel-Sauce grünes Pesto
- Price
- €2.78
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 1y ago

NABIO | Pesto 6er Box I 2x Genovese 2x Rosso 1x Calabrese 1x Puttanesca I vegetarisch I extra cremig (6 x 130g)
- Price
- €16.93
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago

by Amazon Pasta Sauce Basilikum 420g
- Price
- €1.27
- Rating
- 4.1/5
- Reviews
- 566
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
36
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 86%
Open market
3%
- Barilla65%
- Alnatura17%
- PPURA7%
- Kitchin4%
- by Amazon2%
- NABIO2%
- Open — no brand owns it (4 brands, 3%)
Demand
Pesto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.3×
Search terms
Top Pesto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pesto138K/yr
- barilla pesto31K/yr
- pesto rosso15K/yr
- pesto barilla19K/yr
- pesto genovese11K/yr
- pesto vegan4K/yr
- barilla pesto rosso4K/yr
- pesto calabrese5K/yr
Reviews and returns
What reviews say buyers love and hate about Pesto
We read the reviews and the return reasons for every product selling here.
“Ungenießbar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pesto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









